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BigQuery vs Microsoft Analytics Platform System comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BigQuery
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
43
Ranking in other categories
Cloud Data Warehouse (3rd)
Microsoft Analytics Platfor...
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
Data Warehouse (20th)
 

Featured Reviews

Luís Silva - PeerSpot reviewer
Chief Technical Lead at a consultancy with 201-500 employees
Handles large data sets efficiently and offers flexible data management capabilities
The features I find most valuable in this solution are the ability to run and handle large data sets in a very efficient way with multiple types of data, relational as SQL data. It is kind of difficult to explain, but structured data and the ability to handle large data sets are key features. The data integration capabilities in BigQuery were, in fact, an issue at the beginning. There are two types of integrations. As long as integration is within Google, it is pretty simple. When you start to try to connect external clients to that data, it becomes more complex. It is not related to BigQuery, it is related to Google security model, which is not easy to manage. I would not call it an integration issue of BigQuery, I would call it an integration issue of Google security model.
MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"BigQuery is a powerful tool for managing and analyzing large datasets. The versatility of BigQuery extends to its compatibility with external data visualization tools like Power BI and Tableau. This means you not only get query results but can also seamlessly integrate and visualize your data for better insights."
"It has a proprietary way of storing and accessing data in its own data store and is 100% managed without you needing to install anything. There is no need to arrange for any infrastructure to be able to use this solution."
"The scalability is excellent, as it can handle large datasets and scale up pretty easily as the data volume grows while remaining very reliable with no bugs, glitches, crashes, or freezes."
"The product's most valuable features include its scalability and the ability to handle complex queries on large datasets."
"The most valuable features of this solution, in my opinion, are speed and performance, as well as cost-effectiveness."
"The initial setup is straightforward."
"The solution is very useful nowadays for keeping a huge number of records."
"It has a well-structured suite of complimentary tools for data integration and so forth."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"I like that it's integrated with other Azure products."
"I like that it's integrated with other Azure products."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"This is a well-integrated solution and that integration empowers results."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
 

Cons

"So our challenge in Yemen is convincing many people to go to cloud services."
"I understand that Snowflake has made some improvements on its end to further reduce costs, so I believe BigQuery can catch up."
"It would be beneficial to integrate additional tools, particularly from a business intelligence perspective."
"I noticed recently it's more expensive now."
"There are integration challenges, particularly with performance when exporting data to BigQuery from other tools like Qualitics."
"The price is a bit high but the technology is worth it."
"BigQuery can be very expensive if not used properly. Introducing AI tools that would allow you to optimize the data extraction process is an area of serious improvement."
"BigQuery should integrate with other tools, such as Cloud Logging and Local Studio, to enhance its capabilities further and enable powerful and innovative analyses."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"Hybrid environments are complex to manage."
"The pricing model needs to be improved."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"​Hybrid environments are complex to manage."
"Microsoft Analytics Platform System could have better support."
 

Pricing and Cost Advice

"We are above the free threshold, so we are paying around 40 euros per month for BigQuery."
"The product operates on a pay-for-use model. Costs include storage and query execution, which can accumulate based on data volume and complexity."
"The tool has competitive pricing."
"BigQuery pricing can increase quickly. It's a high-priced solution."
"The solution is pretty affordable and quite cheap in comparison to PDP or Cloudera."
"The pricing is adaptable, ensuring that organizations can tailor their usage and costs based on their specific requirements and configurations within the Google Cloud Platform."
"1 TB is free of cost monthly. If you use more than 1 TB a month, then you need to pay 5 dollars extra for each TB."
"The solution's pricing is cheaper compared to other solutions."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"Users have to pay extra for premium-level technical support."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Manufacturing Company
10%
Outsourcing Company
8%
Media Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise10
Large Enterprise20
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for BigQuery?
I believe the cost of BigQuery is competitive versus the alternatives in the market, but it can become expensive if the tool is not used properly. It is on a per-consumption basis, the billing, so ...
What needs improvement with BigQuery?
With what I have seen in BigQuery, I had some response times problems, but then it is an analytical database and not a transactional database, so it comes with eventual consistency. I cannot have e...
What is your primary use case for BigQuery?
We are mostly dealing with Google solutions such as BigQuery, NoSQL, SQL analytical database, secrets manager, and most of the serverless infrastructure as well, databases. I run SQL queries on Big...
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Also Known As

BQ
Microsoft APS, MS Analytics Platform System
 

Overview

 

Sample Customers

Information Not Available
Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Find out what your peers are saying about BigQuery vs. Microsoft Analytics Platform System and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.