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BigQuery vs Microsoft Analytics Platform System comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BigQuery
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Cloud Data Warehouse (3rd)
Microsoft Analytics Platfor...
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
Data Warehouse (18th)
 

Featured Reviews

Mikah Sellers - PeerSpot reviewer
Principal at Sgt Suds
Has supported detailed policy and education analysis with low-code data exploration
I do not use AWS as my main cloud provider within the company and am not currently using it with AWS. My company did not buy it through the AWS Marketplace as I'm the founder of the company. I do not use BigQuery's integration with Google Analytics for custom behavior analysis. I have not utilized the geospatial analysis capabilities with BigQuery as I'm doing mostly human capital work, so geospatial wouldn't make sense. I would rate their service on a scale of one to 10 for Google as ten. I would rate BigQuery as nine out of 10. My experience with the pricing for BigQuery was through a grant from Google. Their pricing is fairly priced and pretty comparable to Microsoft's offering. I haven't had direct experience, but I did look at the pricing of the Microsoft offering and it's pretty similar. I do not deal with Google AI tools such as Vertex.
MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"BigQuery can be used for any type of company. It has the capability of building applications and storing data. It can be used for OLTP or OLAP. It has many other products within the Google space."
"To be frank, the performance, reliability, and everything else have improved, even the downtime."
"It's straightforward to set up."
"BigQuery processes a substantial amount of data, whether in gigabytes or terabytes, swiftly producing desired data within one or two minutes."
"The most valuable aspect of BigQuery is its ability to handle high data workloads without causing friction with our online systems."
"Using BigQuery has positively impacted our organization by really increasing our ability to query the data efficiently."
"The product's most valuable features include its scalability and the ability to handle complex queries on large datasets."
"Using BigQuery's central repository brings dispersed information together, which facilitates exploring the data and gaining insights, and consequently, it improves operations, response time, and the business overall."
"I like that it's integrated with other Azure products."
"This is a well-integrated solution and that integration empowers results."
"I think Microsoft Stack offers the end-to-end solution I need."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"It is closely integrated with other products in the MS portfolio."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
 

Cons

"An area for improvement in BigQuery is its UI because it's not working very well. Pricing for the solution is also very high."
"I would like to see version-based implementation and a fallback arrangement for data stored in BigQuery storage. These are some features I'm interested in."
"The price could be better. Compared to competing solutions, BigQuery is expensive. It's only suitable for enterprise customers, not small and medium-sized businesses, as they cannot afford this kind of solution. In the next release, it would be better if they improved their AI bot. Although machine learning and artificial intelligence are doing wonders, there is still a lot of room to enhance them."
"I am unsure of the scalability because I need to test it with a bigger project."
"It would be better if BigQuery didn't have huge restrictions. For example, when we migrate from on-premises to on-premise, the data which handles all ebook characters can be handled on-premise. But in BigQuery, we have huge restrictions. If we have some symbols, like a hash or other special characters, it won't accept them. Not in all cases, but it won't accept a few special characters, and when we migrate, we get errors. We need to use Regexp or something similar to replace that with another character. This isn't expected from a high-range technology like BigQuery. It has to adapt all products. For instance, if we have a TV Showroom, the TV symbol will be there in the shop name. Teradata and Apache Spark accept this, but BigQuery won't. This is the primary concern that we had. In the next release, it would be better if the query on the external table also had cache. Right now, we are using a GCS bucket, and in the native table, we have cache. For example, if we query the same table, it won't cost because it will try to fetch the records from the cached result. But when we run queries on the external table a number of times, it won't be cached. That's a major drawback of BigQuery. Only the native table has the cache option, and the external table doesn't. If there is an option to have an external table for cache purposes, it'll be a significant advantage for our organization."
"I understand that Snowflake has made some improvements on its end to further reduce costs, so I believe BigQuery can catch up."
"The price could be better. Compared to competing solutions, BigQuery is expensive."
"When I execute a query, the dashboard doesn't always present the output seamlessly. Troubleshooting requires opening each pipeline individually, which is time-consuming."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"​Hybrid environments are complex to manage."
"Functionality needs to be more up-to-date with competing products."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"In general, I am not really very satisfied with the tutorials that are out there."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"However, centralized EDW tends to be extremely expensive and very inflexible."
 

Pricing and Cost Advice

"The product’s pricing could be more flexible for end users."
"One terabyte of data costs $20 to $22 per month for storage on BigQuery and $25 on Snowflake. Snowflake is costlier for one terabyte, but BigQuery charges based on how much data is inserted into the tables. BigQuery charges you based on the amount of data that you handle and not the time in which you handle it. This is why the pricing models are different and it becomes a key consideration in the decision of which platform to use."
"1 TB is free of cost monthly. If you use more than 1 TB a month, then you need to pay 5 dollars extra for each TB."
"I have tried my own setup using my Gmail ID, and I think it had a $300 limit for free for a new user. That's what Google is offering, and we can register and create a project."
"The product operates on a pay-for-use model. Costs include storage and query execution, which can accumulate based on data volume and complexity."
"BigQuery is inexpensive."
"The solution's pricing is cheaper compared to other solutions."
"The pricing appears to be competitive for the intended usage scenarios we have in mind."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"Users have to pay extra for premium-level technical support."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Outsourcing Company
11%
Media Company
10%
Manufacturing Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise10
Large Enterprise19
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for BigQuery?
I believe the cost of BigQuery is competitive versus the alternatives in the market, but it can become expensive if the tool is not used properly. It is on a per-consumption basis, the billing, so ...
What needs improvement with BigQuery?
The queries that BigQuery provides are not optimized at a greater level. For simple tasks it is good, but if I want to write complex analyzing queries, it doesn't give the queries up to the mark, s...
What is your primary use case for BigQuery?
My main use case for BigQuery is the analysis of our data, creating dashboards from large datasets, and querying the databases that we have, including both structured and unstructured data imported...
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Also Known As

BQ
Microsoft APS, MS Analytics Platform System
 

Overview

 

Sample Customers

Information Not Available
Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
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