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Microsoft Analytics Platform System vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Data Warehouse
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
76
Ranking in other categories
Customer Experience Management (7th), Backup and Recovery (22nd), Data Integration (17th), Relational Databases Tools (8th), BI (Business Intelligence) Tools (14th), Marketing Management (5th), Cloud Data Warehouse (4th)
 

Mindshare comparison

As of September 2025, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 1.5%, up from 0.5% compared to the previous year. The mindshare of Teradata is 13.2%, down from 16.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Market Share Distribution
ProductMarket Share (%)
Teradata13.2%
Microsoft Analytics Platform System1.5%
Other85.3%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
RajeshKumar25 - PeerSpot reviewer
Harnessing advanced parallelism for top performance while embracing cloud trends
Teradata is primarily used for data warehousing across all customers. My clients have built-in applications that use Teradata, and their use varies from customer to customer, depending on the industry and database size. The primary function is as an OLAP analytical ecosystem Scalability is…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is closely integrated with other products in the MS portfolio."
"I like that it's integrated with other Azure products."
"Helps our customers to discover trends, which provides useful information based on their business."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"This is a well-integrated solution and that integration empowers results."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"The most valuable feature is the ease of uploading data from multiple sources."
"It's very mature from a technology perspective."
"Intelliflex is very scalable. In fact, scalability has improved 100 times by Intelliflex, in my personal opinion."
"​Building a data warehouse with Teradata has definitely helped a lot of our downstream applications to more easily access information."
"It is a stable solution. Stability-wise, I rate the solution a nine out of ten."
"The tool's most valuable feature is the warehousing model."
"There are several features of Teradata that I like. One of the most basic is the indexes. I also like that it provides lower TCO. It also has the optimizer feature which is a good feature and isn't found in other legacy systems. Parallelism is also another feature I like in Teradata because when you are running or hosting on multiple systems, you have this shared-nothing architecture that helps. Loading and unloading in Teradata are also really helpful compared to other systems."
"I found all parts --loading, transformation, processing & querying work in parallel, and end-to-end-- to be valuable."
 

Cons

"The pricing model needs to be improved."
"​Hybrid environments are complex to manage."
"Microsoft Analytics Platform System could have better support."
"Functionality needs to be more up-to-date with competing products."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"Needs compatibility with more Big Data platforms."
"The solution is stable. However, there are times when we are using large amounts of data and we can see some latency issues."
"Sometimes the large injestion takes days to load data, and some of our stored procedures take two to three days."
"GUI of administrative tools is really outdated."
"I'm not sure about the unstructured data management capabilities. It could be improved."
"An additional feature I would you like to see included in the next release, is that it needs to be more cloud-friendly."
"Teradata needs to pay attention to the cloud-based solution to make sure it runs smoothly."
"Teradata is a bit late for the cloud."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The cost of running Teradata is quite high, but you get a good return on investment."
"The cost is significantly high."
"The price of Teradata is expensive. However, what they deliver they are outstanding. If you're looking for an inexpensive solution to run a database, this isn't your tool. It's the Ferrari of databases for data warehousing."
"I am using the free version of Teradata."
"Teradata used to be expensive, but they have been lowering their prices."
"It's a very expensive product."
"I rate the product price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"Teradata is not cheap, but you get what you pay for."
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Comparison Review

it_user232068 - PeerSpot reviewer
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
25%
Computer Software Company
10%
Manufacturing Company
7%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business25
Midsize Enterprise12
Large Enterprise49
 

Questions from the Community

What do you like most about Microsoft Analytics Platform System?
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services.
What is your experience regarding pricing and costs for Microsoft Analytics Platform System?
It's not too confusing. It's based on features, and we don't have to buy additional licenses.
What needs improvement with Microsoft Analytics Platform System?
We need better real-time analytics capabilities. It's a bit challenging for us. Moreover, there are some permission limitations.
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

Microsoft APS, MS Analytics Platform System
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Netflix
Find out what your peers are saying about Microsoft Analytics Platform System vs. Teradata and other solutions. Updated: August 2025.
867,497 professionals have used our research since 2012.