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Microsoft Analytics Platform System vs Teradata comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Apr 5, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
18th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Data Warehouse
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
83
Ranking in other categories
Customer Experience Management (9th), Backup and Recovery (23rd), Data Integration (23rd), Relational Databases Tools (7th), BI (Business Intelligence) Tools (15th), Marketing Management (6th), Cloud Data Warehouse (5th), Database Management Systems (DBMS) (8th)
 

Mindshare comparison

As of November 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.4%, up from 1.7% compared to the previous year. The mindshare of Teradata is 9.1%, down from 11.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Teradata9.1%
Microsoft Analytics Platform System2.4%
Other88.5%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
David Durand Velásquez - PeerSpot reviewer
Engineers at a consultancy with 11-50 employees
Delivers consistent performance and enables advanced analytics across complex data environments
Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that it's integrated with other Azure products."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"Helps our customers to discover trends, which provides useful information based on their business."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"I think Microsoft Stack offers the end-to-end solution I need."
"This is a well-integrated solution and that integration empowers results."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"It is a solid database a lot of different tools to move data."
"​Building a data warehouse with Teradata has definitely helped a lot of our downstream applications to more easily access information."
"The ability to handle machine data parallel processing is the most valuable feature of Teradata."
"Teradata is a great, industry-leading data warehousing product that has MPP architecture."
"I like this solution's ease of design and the fact that its performance is quite good. It is stable as well."
"Cuts time to process huge amounts of data with efficient analytical queries."
"Teradata's MPP feature allowed the team to handle huge data sets on the scale of petabytes and perform analytics on those in near real-time when users queried for that data."
"The cloud is ten times better than physical hardware; it is more cost-effective and the upgrade process is ten times easier."
 

Cons

"Functionality needs to be more up-to-date with competing products."
"​Hybrid environments are complex to manage."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"In general, I am not really very satisfied with the tutorials that are out there."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"The following could be better: licensing, architecture openness, integration with other tools."
"The cloud is the new challenge and the new opportunity."
"​I think the UI is not there yet. It could be improved by being more user-friendly.​"
"The cost of Teradata Cloud Data Warehouse has room for improvement."
"An additional feature I would you like to see included in the next release, is that it needs to be more cloud-friendly."
"Teradata's UI could be improved."
"The solution needs improvement in its stability, support and pricing."
"Limited interest and success in some areas make us hesitate about upgrading."
 

Pricing and Cost Advice

"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"Users have to pay extra for premium-level technical support."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"Teradata's licensing is on the expensive side."
"In this day and age, we want to get things done quickly. So, we go to the AWS Marketplace."
"Teradata is expensive, so it's typically marketed to big customers. However, there have been some changes, and Teradata is now offering more flexible pricing models and equipment leasing. They've added pay-as-you-go and cloud models, so it's changing, but Teradata is generally known as an expensive high-end product."
"Teradata used to be expensive, but they have been lowering their prices."
"We are looking for a more flexible cost model for the next version that we use, whether it be cloud or on-premise."
"​I would advise others to look into migration and setup as a fixed price and incorporate a SaaS option for other Teradata services​."
"Price is quite high, so if it is really possible to use other solutions (e.g. you do not have strict requirements for performance and huge data volumes), it might be better to look at alternatives from the RDBMS world."
"We had a lot of parties involved when purchasing from the AWS Marketplace. They are very flexible and aggressive in trying to close the deal. They are good at what they have to offer and listening to the customer. It's a two-way street."
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Comparison Review

it_user232068 - PeerSpot reviewer
Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
Comms Service Provider
17%
Financial Services Firm
13%
Educational Organization
9%
Manufacturing Company
9%
Financial Services Firm
16%
Outsourcing Company
10%
Manufacturing Company
9%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise13
Large Enterprise53
 

Questions from the Community

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Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

Microsoft APS, MS Analytics Platform System
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Netflix
Find out what your peers are saying about Microsoft Analytics Platform System vs. Teradata and other solutions. Updated: October 2026.
920,574 professionals have used our research since 2012.