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Microsoft Analytics Platform System vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 5, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
20th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Data Warehouse
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
83
Ranking in other categories
Customer Experience Management (6th), Backup and Recovery (14th), Data Integration (12th), Relational Databases Tools (5th), BI (Business Intelligence) Tools (7th), Marketing Management (6th), Cloud Data Warehouse (2nd), Database Management Systems (DBMS) (4th)
 

Mindshare comparison

As of May 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.2%, up from 0.8% compared to the previous year. The mindshare of Teradata is 8.8%, down from 15.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Teradata8.8%
Microsoft Analytics Platform System2.2%
Other89.0%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
David Durand Velásquez - PeerSpot reviewer
Engineers at a consultancy with 11-50 employees
Delivers consistent performance and enables advanced analytics across complex data environments
Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that it's integrated with other Azure products."
"It is closely integrated with other products in the MS portfolio."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"This is a well-integrated solution and that integration empowers results."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"Helps our customers to discover trends, which provides useful information based on their business."
"The performance is the key item we appreciate, we're able to easily trigger jobs and we have access to integrations for running jobs, it's easy to use for the most part, which is why I really like it, it's stable and reliable."
"The product's scalability is great. Scalability-wise, I rate the solution a ten out of ten."
"The most valuable feature is the ease of uploading data from multiple sources."
"Our customers say that Teradata makes them faster, smarter, and capable of more sophisticated analytics."
"Performance-wise, Teradata beats everything."
"Teradata's most valuable feature is that it's easy to use."
"Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time."
"Teradata has positively impacted our organization by allowing our team to reduce from 27 people down to eight, consolidating our headcount, and helping the enterprise achieve a higher rate of internal return on financials."
 

Cons

"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"Hybrid environments are complex to manage."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"Hybrid environments are complex to manage."
"​Hybrid environments are complex to manage."
"Teradata's pricing is quite high compared to Redshift, Synapse, or GCP alternatives."
"Teradata customer support in India is very bad."
"The solution is stable. However, there are times when we are using large amounts of data and we can see some latency issues."
"Their level of technical support is adequate. It could be better."
"Since I was working on the very basic, legacy systems, the memory thing was always a challenge. If Teradata is moving to the cloud, the space constraint or the memory issue that my company generally faces will eventually resolve, in time. What I'd like to see in the next release of Teradata is that it becomes full-fledged on the cloud, apart from better connectivity to various systems. For example, if I have to read or include a Python script, if I write some basic codes, I should be able to read even unstructured data. I know that it's not supported even in Snowflake, but at least semi-structured data support, if that can be a little more enhanced, that would be good."
"An area that needs improvement is the cloud-based version of the solution because it's designed for on-prem and then transferred to the cloud version."
"Data synchronization to the DR site."
"Teradata's pricing is quite high compared to Redshift, Synapse, or GCP alternatives."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The cost of running Teradata is quite high, but you get a good return on investment."
"I rate the product price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"In the past, it turned out that other solutions, in order to provide the full range of abilities that the Teradata platform provides plus the migration costs, would end up costing more than Teradata does."
"I am using the free version of Teradata."
"The price of Teradata could be less expensive."
"Price is quite high, so if it is really possible to use other solutions (e.g. you do not have strict requirements for performance and huge data volumes), it might be better to look at alternatives from the RDBMS world."
"​I would advise others to look into migration and setup as a fixed price and incorporate a SaaS option for other Teradata services​."
"It is still a very expensive solution. While I very much like the pure technological supremacy of the software itself, I believe Teradata as a company needs to become more affordable. They are already losing the market to more flexible or cheaper competitors."
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Comparison Review

it_user232068 - PeerSpot reviewer
Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
8%
Comms Service Provider
6%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise13
Large Enterprise52
 

Questions from the Community

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Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

Microsoft APS, MS Analytics Platform System
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Netflix
Find out what your peers are saying about Microsoft Analytics Platform System vs. Teradata and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.