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Azure Automation vs Tray.io comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
24th
Average Rating
8.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Tray.io
Ranking in Process Automation
55th
Average Rating
7.4
Reviews Sentiment
5.3
Number of Reviews
3
Ranking in other categories
Cloud Data Integration (30th), Low-Code Development Platforms (74th), Integration Platform as a Service (iPaaS) (24th)
 

Mindshare comparison

As of March 2026, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.9% compared to the previous year. The mindshare of Tray.io is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Mindshare Distribution
ProductMindshare (%)
Azure Automation1.1%
Tray.io0.5%
Other98.4%
Process Automation
 

Featured Reviews

Gökhan YENİGÜN - PeerSpot reviewer
Microsoft Azure Technical Consultant at Gsy Bilişim
Has improved workflow automation and reduced manual tasks while offering room for simpler deployment
Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.
SS
Principal AI and Data Science Engineer at a manufacturing company with 10,001+ employees
Marketing A/B tests have gained deeper insights from user behavior and unified global reporting
The best features Tray.io offers include excellent visualization capabilities and a dashboard, which stand out to me the most. I appreciate that it is very easy to convert the data we receive from Tray.io into dashboards from Power BI, which is extremely useful. I would also appreciate if in the future Tray.io provides a way to natively convert the data to Tableau. Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once. As a multinational and very large company, it is definitely beneficial that those of us in the UK can use the same format that colleagues use in India, and the entire data architecture is framed within a trusted system from an established organization. As far as I know, Tray.io has been operating for the last 12 years, making it a very reliable system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features of Azure Automation help us automate tasks for the customer and eliminate a significant amount of manual work."
"The most valuable feature of Azure Automation is the scripting."
"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."
"The most valuable part of Azure Automation is that it is a platform providing features that can be custom-used, with very wide functionalities, and the user-friendly nature and available technology can be simply applied to different technologies."
"Tray.io has positively impacted my organization by helping us keep our internal database and this third-party service in sync, and it has really helped us automate a lot of that work because it is fairly straightforward to maintain and develop."
"Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once."
"Tray.io has positively impacted my organization by reducing the amount of redundant tasks that our team performs by approximately 80%, and the numbers are quite significant with the workflows alone, as we are working towards creating and utilizing AI within these workflows as well."
 

Cons

"The solution’s user interface could be improved."
"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."
"Sometimes when integrating with third-party tools, we cannot find the proper API and must perform manual work, which requires additional development on our end."
"One way Tray.io could be improved, especially for people coming in with no real coding experience, is with more comprehensive error messages."
"I have found that the error management in my main use case with Tray.io is not as effective as we would prefer."
"As our product got more complex, we needed to add more and more complexity to Tray.io in terms of our setup, and that is when the benefits of it being no-code or low-code started to pale in comparison to the cost of making everything slightly more complicated."
report
Use our free recommendation engine to learn which Process Automation solutions are best for your needs.
885,311 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
23%
Insurance Company
7%
Comms Service Provider
6%
Energy/Utilities Company
6%
Computer Software Company
14%
Outsourcing Company
11%
Construction Company
11%
Wholesaler/Distributor
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What needs improvement with Azure Automation?
Any solution has room for improvement, and this one is no exception.In future updates, I believe more AI functionality could be added to Azure Automation, as AI is becoming increasingly prevalent a...
What is your primary use case for Azure Automation?
Azure Automation is typically used for development for the customer. I develop based on requirements rather than for myself.
What advice do you have for others considering Azure Automation?
I cannot identify the weak points of Azure Automation, as I am a director rather than a developer.I do not use Runbooks with Azure Automation. With only one year of experience and a small requireme...
What needs improvement with Tray.io?
It was not always easy to test our changes in Tray.io. In a software engineering context, you might imagine there being different branches and different environments to make changes where you can m...
What is your primary use case for Tray.io?
We run automation workflows with Tray.io to take data from our internal databases and update a third-party software that we use. Specifically, my company offers digital trade credit, and we use tha...
What advice do you have for others considering Tray.io?
I think in general it has been a positive experience with Tray.io, and while there are areas where it can be improved, overall it is a good product. I rate Tray.io a seven out of ten.
 

Comparisons

 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
Copper, DigitalOcean, Udemy, AdRoll, FICO, Outreach
Find out what your peers are saying about Camunda, BMC, Temporal Technologies and others in Process Automation. Updated: March 2026.
885,311 professionals have used our research since 2012.