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Azure Active Directory (Azure AD) vs Google Cloud Identity comparison

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Buyer's Guide
Azure Active Directory (Azure AD) vs. Google Cloud Identity
May 2022
Find out what your peers are saying about Azure Active Directory (Azure AD) vs. Google Cloud Identity and other solutions. Updated: May 2022.
608,010 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The scalability of the product is decent.""I like Intune's MDM and MI.""In terms of identity management, it helps to improve security posture. It generally helps in terms cloud security, simplicity, and single sign-on for multiple apps.""This product is easy to use.""It can be used to grant access at a granular level. It provides secure access and many ways to offer security to your user resources. It provides a good level of security for any access on Azure. It gives you options like multi-factor authentication where apart from your password, you can use other factors for authentication, such as a code is sent to your phone or the authenticator app that you can use login.""It also has features that help improve security posture. The most important of these features include multifactor authentication, which is very useful for connecting to the organization, especially from outside the boundaries of the organization. That is very helpful when it comes to user security.""Azure Active Directory has useful policy assigning and management.""Many of its features are valuable, including: facilitating application authentication, privileged access management, processes for attestation, and access reviews."

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"Google is always on its own. Google Cloud Identity is pretty good on every point.""The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use.""I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite.""Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization.""It's easy to set up.""One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

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Cons
"Though the installation was seamless, it took longer than expected to be completed.""I think the documentation and configuration are both areas that need improvement.""Sometimes, what one customer may like, another may not like it. We have had customers asking, "Why is Microsoft forcing us to do this?" For example, when you use Exchange Server on-premise, then you can customize it for your company and these customizations are unlimited. However, if you use Exchange Online or with Microsoft 365, then your ability to make modifications is limited. So, only the cloud versus is limited.""There is no documentation about how Microsoft will scale Azure AD for customers. It only mentions that it will scale out if you have a lot of requests but does not mention how in detail.""Some systems do not integrate very well with Azure AD. We thought of going for Okta, but later on we were able to achieve it, but not the way we wanted. It was not as easy as we thought it would be. The integration was not very seamless.""I would like it if Intune could manage MacOS or iOS directly. Right now, we have to use a third-party solution.""I would like to see improvements made when it comes to viewing audit logs, sign-in logs, and resource tags.""It would be awesome to have a feature where you can see the permissions of a user in all their Azure subscriptions. Right now, you have to select a user, then you have to select the subscription to see which permissions the user has in their selected subscriptions. Sometimes, you just want to know, "Does that user have any permissions in any subscriptions?" That would be awesome if that would be available via the portal."

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"The interface could be more user-friendly.""If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either.""Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly.""The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate.""They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved.""Technical support is slow."

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Pricing and Cost Advice
  • "Licensing fees are paid on a monthly basis and the cost depends on the number of users."
  • "This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis."
  • "MFA and P2 licenses for two Azures for fully-enabled scenarios and features cost a lot of money. This is where Okta is trying to get the prices down."
  • "We are a non-profit organization, so we get good prices from Microsoft for their products. It is working well, but it could be cheaper. For the type of organization we are, it would be good if they could give a little bit more and be more generous like Google, which has completely free services. Microsoft has free versions or web services called Office 365 E1, which is free for use, but we want to have it with more qualified clients."
  • "We pay about $35 per user."
  • "I think we're on the E3 — I think it was about 35 dollars per user."
  • "We got a good deal. If you get rid of all the products providing features that Azure Suite can provide, then it makes sense cost-wise."
  • "Microsoft has a free version of Azure AD. So, if you don't do a lot of advanced features, then you can use the free version, which is no cost at all because it is underpinning Office 365. Because Microsoft gives it to you as a SaaS, so there are no infrastructure costs whatsoever that you need to incur. If you use the free version, then it is free. If you use the advanced features (that we use), it is a license fee per user."
  • More Azure Active Directory (Azure AD) Pricing and Cost Advice →

  • "When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
  • More Google Cloud Identity Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:It's included within a wider bundle of Microsoft 365 products.
    Top Answer:The ability to manage and authenticate against on-premises solutions would be beneficial.
    Top Answer: Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer… more »
    Ranking
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    16,268
    Reviews
    95
    Average Words per Review
    891
    Rating
    8.8
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    9,458
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    8,084
    Reviews
    5
    Average Words per Review
    425
    Rating
    7.8
    Comparisons
    Also Known As
    Azure Active Directory
    Cloud Identity, Cloud Identity Premium
    Learn More
    Overview


    Azure Active Directory (Azure AD), part of Microsoft Entra, is an enterprise identity service that provides single sign-on, multifactor authentication, and conditional access to guard against 99.9 percent of cybersecurity attacks.

    Azure Active Directory (Azure AD) is a cloud-based identity and access management service. This service helps your employees access external resources, such as Microsoft 365, the Azure portal, and thousands of other SaaS applications. Azure Active Directory also helps them access internal resources like apps on your corporate intranet network, along with any cloud apps developed for your own organization.

    Azure AD is intended for:

    • IT admins: As an IT admin, use Azure AD to control access to your apps and your app resources, based on your business requirements. For example, you can use Azure AD to require multi-factor authentication when accessing important organizational resources. You can also use Azure AD to automate user provisioning between your existing Windows Server AD and your cloud apps, including Microsoft 365. Finally, Azure AD gives you powerful tools to automatically help protect user identities and credentials and to meet your access governance requirements.
    • App developers: As an app developer, you can use Azure AD as a standards-based approach for adding single sign-on (SSO) to your app, allowing it to work with a user's pre-existing credentials. Azure AD also provides APIs that can help you build personalized app experiences using existing organizational data. 
    • Microsoft 365, Office 365, Azure, or Dynamics CRM Online subscribers: As a subscriber, you're already using Azure AD. Each Microsoft 365, Office 365, Azure, and Dynamics CRM Online tenant is automatically an Azure AD tenant. You can immediately start to manage access to your integrated cloud apps.

    Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

    Offer
    Learn more about Azure Active Directory (Azure AD)
    Learn more about Google Cloud Identity
    Sample Customers
    Azure Active Directory is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
    ExtraHop Networks, HealthChannels
    Top Industries
    REVIEWERS
    Financial Services Firm16%
    Manufacturing Company12%
    Computer Software Company10%
    Energy/Utilities Company6%
    VISITORS READING REVIEWS
    Computer Software Company28%
    Comms Service Provider15%
    Financial Services Firm8%
    Government6%
    VISITORS READING REVIEWS
    Computer Software Company26%
    Comms Service Provider22%
    Government6%
    Retailer4%
    Company Size
    REVIEWERS
    Small Business30%
    Midsize Enterprise13%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise15%
    Large Enterprise66%
    REVIEWERS
    Small Business40%
    Midsize Enterprise10%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise17%
    Large Enterprise56%
    Buyer's Guide
    Azure Active Directory (Azure AD) vs. Google Cloud Identity
    May 2022
    Find out what your peers are saying about Azure Active Directory (Azure AD) vs. Google Cloud Identity and other solutions. Updated: May 2022.
    608,010 professionals have used our research since 2012.

    Azure Active Directory (Azure AD) is ranked 1st in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 99 reviews while Google Cloud Identity is ranked 4th in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 6 reviews. Azure Active Directory (Azure AD) is rated 8.8, while Google Cloud Identity is rated 7.8. The top reviewer of Azure Active Directory (Azure AD) writes "With multi-factor authentication, we've seen a marked decrease in the number of threats we've seen come through". On the other hand, the top reviewer of Google Cloud Identity writes "You don't need much expertise or previous experience to work with it". Azure Active Directory (Azure AD) is most compared with Okta Workforce Identity, AWS Directory Service, Fortinet FortiAuthenticator, Auth0 and CyberArk Privileged Access Manager, whereas Google Cloud Identity is most compared with Microsoft Intune, Okta Workforce Identity, VMware Workspace ONE, Cisco Meraki Systems Manager (MDM+EMM) and Jamf Pro. See our Azure Active Directory (Azure AD) vs. Google Cloud Identity report.

    See our list of best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.

    We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.