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AWS WAF vs F5 Rules for AWS WAF comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
Sentiment score
5.7
AWS WAF offers cost-effective security by reducing the need for extra staff and effectively blocking threats.
Sentiment score
7.2
F5 Rules for AWS WAF enhanced security, reduced manual efforts, decreased malicious traffic, and improved application performance with ROI benefits.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
With AWS WAF, it is easier for us to block unwanted malicious DDoS attacks and threats from coming into our web application.
DevSecOps Engineer at a tech vendor with 1,001-5,000 employees
I observed around 35 to 45% reduction in malicious application layer traffic reaching the origin, which helped protect the backend systems and reduce risk exposure.
Technical Team Lead - Content Security at Valuepoint Systems
One measurable benefit was a reduction in manual effort required for managing and tuning web application protection policies because the managed rule capabilities and centralized visibility simplified the day-to-day operations.
Senior Technical Consultant
I did see a return on my investment with F5 Rules for AWS WAF because I was able to detect attacks earlier, and because of this, my resources were not scaling continuously, thus saving costs on resources.
Cloud Architect at a outsourcing company with 51-200 employees
 

Customer Service

Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
Sentiment score
6.6
AWS WAF support is prompt and knowledgeable, but experiences vary in resolution speed and service costs.
Sentiment score
7.9
F5 Rules for AWS WAF have positive customer service, but users desire quicker solutions and more proactive recommendations.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
Security Engineer at a computer software company with 1,001-5,000 employees
They reach out when you send them a ticket, and within 24 hours or less, someone is able to get back to you to solve your problem.
DevSecOps Engineer at a tech vendor with 1,001-5,000 employees
They clearly explained what the best options are based on my use case, which helped us shortlist what is required.
Associate Vice President at Hitachi Systems India Private Limited
The support team generally demonstrates strong technical knowledge around application security and traffic management, along with the AWS integrations.
Senior Technical Consultant
For critical issues, the response time is quite good, and the support teams are knowledgeable in handling rule tuning, false positives, and other security-related incidents.
Technical Team Lead - Content Security at Valuepoint Systems
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Sentiment score
7.5
AWS WAF is highly scalable, versatile for various infrastructures, but some users desire expanded features for broader adaptability.
Sentiment score
8.4
F5 Rules for AWS WAF provides scalable, cloud-native security, managing traffic spikes efficiently without compromising performance or requiring manual adjustments.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
AWS WAF does scale in the sense that it is fully managed and has automatic scaling.
DevSecOps Engineer at a tech vendor with 1,001-5,000 employees
In my experience, F5 Rules for AWS WAF handles traffic spikes and high request volumes efficiently, including during attack scenarios such as bot surges or application layer attacks.
Technical Team Lead - Content Security at Valuepoint Systems
Easily handling traffic spikes and high-volume attacks without any manual intervention.
Cloud DevOps Engineer at a tech vendor with 10,001+ employees
It supports scaling without significantly affecting application performance even during high traffic periods or sudden spikes in requests.
Senior Technical Consultant
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Sentiment score
8.3
AWS WAF is stable, effectively blocking threats, with minor issues in custom rules, and continuous improvements enhance reliability.
Sentiment score
8.6
F5 Rules for AWS WAF offers reliable performance, seamless integration, and minimal intervention, outperforming native AWS rules in effectiveness and coverage.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
Since it protects web applications from common attacks such as SQL injection and XSS, it is very stable.
DevSecOps Engineer at a tech vendor with 1,001-5,000 employees
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
Security Engineer at a computer software company with 1,001-5,000 employees
We faced issues with AWS WAF when writing the custom rules.
Infrastructure Lead at Danat Fz LLC
F5 Rules for AWS WAF is consistently updated and applied without impacting application availability, and it handles high traffic volumes effectively, even during attack scenarios.
Technical Team Lead - Content Security at Valuepoint Systems
Especially in terms of policy enforcement, traffic inspection, and integration with AWS environments.
Senior Technical Consultant
Providing comprehensive managed rules coverage and reducing operational overhead compared to the AWS native managed rules.
DGM at Airtel Digital
 

Room For Improvement

Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
AWS WAF requires enhanced features, security, user interface, documentation, seamless integrations, and added automation for improved effectiveness.
Users want simpler tuning, AI-driven optimization, better documentation, cloud integration, reduced costs, and improved reporting for AWS WAF.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
Security Engineer at a computer software company with 1,001-5,000 employees
The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information.
Infrastructure Lead at Danat Fz LLC
The level of granularity is not great, and as you cross a certain threshold, the cost goes up by twenty or thirty percent every time.
Security Engineer Dev Sec Ops at a outsourcing company with 1,001-5,000 employees
To stay safer from a security perspective, continuous improvisation in these security rules is required to ensure we are always up to date with new attacks.
Associate Vice President at Hitachi Systems India Private Limited
The most useful change for F5 Rules for AWS WAF would be rule-level allow listing and exception management.
Senior Technical Lead QA at a computer software company with 501-1,000 employees
Fine-tuning it to match specific application behavior can sometimes be complex and time-consuming, especially for teams without deep WAF expertise.
Technical Team Lead - Content Security at Valuepoint Systems
 

Setup Cost

Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
AWS WAF pricing is seen as affordable but can be costly in high-demand scenarios like DDoS attacks.
F5 Rules for AWS WAF offers cost-effective advanced protection and easy integration, justifying its premium over basic sets.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
Security Engineer at a computer software company with 1,001-5,000 employees
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
Infrastructure Lead at Danat Fz LLC
It has competitive pricing.
Associate Vice President at Hitachi Systems India Private Limited
There is no significant setup cost involved, as it is a managed service that can be quickly integrated into the existing AWS WAF configuration without additional infrastructure.
Technical Team Lead - Content Security at Valuepoint Systems
F5 Rules for AWS WAF is not very costly and is reasonable, with enterprises being able to afford the cost.
Cloud DevOps Engineer at a tech vendor with 10,001+ employees
 

Valuable Features

Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
AWS WAF enhances security with configurable rules, seamless AWS integration, scalability, and ease of deployment for threat protection.
F5 Rules for AWS WAF offers advanced threat mitigation, customizable security, and seamless AWS integration for enhanced protection and efficiency.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
Infrastructure Lead at Danat Fz LLC
It has also helped to improve the posture of our application, prevent all DDoS attacks, and unnecessary traffic and SQL injection that is reducing the performance of our application.
DevSecOps Engineer at a tech vendor with 1,001-5,000 employees
The specific outcomes showing how AWS WAF has helped our organization include improving our security posture by reducing the attack surface and reducing malicious attacks.
Senior Cloud Security at a healthcare company with 5,001-10,000 employees
Now, looking at these rule sets, they ensure that our origin or our application content and code, as well as the application itself or its API, are secure enough, always.
Associate Vice President at Hitachi Systems India Private Limited
F5 Rules for AWS WAF rule sets are highly effective in detecting and mitigating OWASP Top 10 attacks such as SQL injection, XSS, and command injection, which significantly strengthens application security.
Technical Team Lead - Content Security at Valuepoint Systems
Using F5 Rules for AWS WAF has positively impacted my organization by making our AI-integrated application more secure from bot attacks, restricted size bodies, automated rate blocking for DDoS, and managed rules, especially as security has become a common concern across the industry.
Cloud DevOps Engineer at a tech vendor with 10,001+ employees
 

Categories and Ranking

Cloudflare Web Application ...
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Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
AWS WAF
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
63
Ranking in other categories
No ranking in other categories
F5 Rules for AWS WAF
Ranking in Web Application Firewall (WAF)
15th
Average Rating
8.4
Reviews Sentiment
7.8
Number of Reviews
10
Ranking in other categories
Business Rules Management (3rd)
 

Mindshare comparison

As of July 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 4.0%, down from 5.8% compared to the previous year. The mindshare of AWS WAF is 4.3%, down from 7.6% compared to the previous year. The mindshare of F5 Rules for AWS WAF is 0.4%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
AWS WAF4.3%
Cloudflare Web Application Firewall4.0%
F5 Rules for AWS WAF0.4%
Other91.3%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Azam S M - PeerSpot reviewer
Infrastructure Lead at Danat Fz LLC
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
Vibin Thomas - PeerSpot reviewer
Technical Team Lead - Content Security at Valuepoint Systems
Advanced protection has reduced web attacks and improves application performance and operations
One area where F5 Rules for AWS WAF can be improved is in simplifying the tuning process. While F5 Rules for AWS WAF is powerful, fine-tuning it to match specific application behavior can sometimes be complex and time-consuming, especially for teams without deep WAF expertise. Another improvement could be enhanced visibility and reporting. Although AWS WAF provides logs, having more intuitive and built-in dashboards or clearer categorization of rule triggers would make it easier to quickly identify and analyze attack patterns. Additionally, expanding the capabilities around bot management and behavior analysis would be beneficial compared to some dedicated bot management solutions. More advanced detection techniques could further strengthen the protection against sophisticated automated traffic. Finally, providing more predefined templates or best practice recommendations for different application types would help speed up the deployment and reduce the initial configuration effort.
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Top Industries

By visitors reading reviews
Construction Company
17%
Financial Services Firm
9%
Comms Service Provider
9%
Manufacturing Company
7%
Financial Services Firm
13%
Manufacturing Company
9%
Computer Software Company
8%
Comms Service Provider
6%
Construction Company
33%
Comms Service Provider
16%
Computer Software Company
6%
Energy/Utilities Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise28
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What is your experience regarding pricing and costs for AWS WAF?
AWS WAF is affordable; it depends on the number of rules you apply. The licensing cost for AWS WAF is just pay-as-you...
What is your experience regarding pricing and costs for F5 Rules for AWS WAF?
My experience with the pricing, setup cost, and licensing for F5 Rules for AWS WAF was good with purchasing and the s...
What needs improvement with F5 Rules for AWS WAF?
From an improvement standpoint, one area where F5 Rules for AWS WAF could improve is in simplifying policy management...
What is your primary use case for F5 Rules for AWS WAF?
My main use case for F5 Rules for AWS WAF is strengthening web application security for internet-facing applications ...
 

Also Known As

Cloudflare WAF
AWS Web Application Firewall
No data available
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
eVitamins, 9Splay, Senao International
Information Not Available
Find out what your peers are saying about AWS WAF vs. F5 Rules for AWS WAF and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.