F5 BIG-IP Local Traffic Manager (LTM) and AWS WAF are both key players in the application delivery and security category. While F5 BIG-IP LTM boasts advanced load balancing and customization options that cater to complex environments, AWS WAF excels in seamless cloud integration and flexible web application firewall protection.
Features: F5 BIG-IP LTM is recognized for its advanced load balancing, SSL offloading, and extensive customization options through iRules, iControl, and iApps. It features a full-reverse proxy architecture and integrates with multiple modules for enhanced performance and security. AWS WAF offers cloud-native protection with seamless AWS service integration. It provides flexible web application firewall settings, customizable rule settings, and scalability suitable for AWS environments.
Room for Improvement: F5 BIG-IP LTM is criticized for its high cost and complex licensing, which can deter smaller businesses. There is also a demand for streamlined reporting and management tools. AWS WAF, while cost-effective, could improve flexibility and rule management. Additionally, more comprehensive documentation is needed.
Ease of Deployment and Customer Service: F5 BIG-IP LTM is optimal for on-premises setups, offering robust support but with inconsistent service resolution times. AWS WAF shines in public cloud deployment, integrating excellently within the AWS ecosystem. Its customer support is generally responsive, yet more support for free or pay-as-you-go models is needed.
Pricing and ROI: F5 BIG-IP LTM's high initial and ongoing costs make it less appealing to smaller organizations. Its performance and feature set justify the expense for larger enterprises. AWS WAF, with its competitive pay-as-you-go pricing, offers predictable costs and wider affordability, enhancing ROI and accessibility.
WordPress security can be tricky, and that's where Cloudflare can be absolutely helpful for small businesses.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
The major return on investment is the security of our data.
This would help us address issues promptly, especially during unforeseen events like DDoS attacks.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
I would rate the technical support with Cloudflare as excellent every time I've had to call them.
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
I would rate the technical support of F5 BIG-IP Local Traffic Manager (LTM) nine out of ten.
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
The tool offers very good performance, even during high-traffic periods.
I rate the solution’s scalability an eight out of ten.
For DDoS protection, I would not recommend Cloudflare.
I rate the solution’s stability an eight out of ten.
The service is very stable with no impacts during high-traffic periods.
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
We faced issues with AWS WAF when writing the custom rules.
There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features.
Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.
Areas like how assessment, discovery, and payload are dealt with and how it all comes into your organization can be considered when trying to make suggestions to Cloudflare for improvements.
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information.
Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF.
That's where Cloudflare shines for smaller businesses – it's ten times cheaper than Akamai.
I find it to be cheap.
The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
The product is costly.
The most valuable features of the solution are performance and security.
Techniques like minification and image compression reduce the size of assets, leading to better performance and faster user load times.
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services.
AWS WAF is not stateful, it offers a time-saving solution with its custom rulesets that enhance security and simplify management.
One of the most beneficial features of F5 BIG-IP Local Traffic Manager (LTM) is its ability to identify compromised traffic and its capabilities in authentication.
| Product | Market Share (%) |
|---|---|
| AWS WAF | 6.9% |
| F5 Advanced WAF | 8.6% |
| Imperva Application Security Platform | 7.4% |
| Other | 77.1% |
| Product | Market Share (%) |
|---|---|
| F5 BIG-IP Local Traffic Manager (LTM) | 15.7% |
| NetScaler | 14.1% |
| HAProxy | 10.8% |
| Other | 59.400000000000006% |


| Company Size | Count |
|---|---|
| Small Business | 46 |
| Midsize Enterprise | 8 |
| Large Enterprise | 25 |
| Company Size | Count |
|---|---|
| Small Business | 22 |
| Midsize Enterprise | 12 |
| Large Enterprise | 25 |
| Company Size | Count |
|---|---|
| Small Business | 62 |
| Midsize Enterprise | 31 |
| Large Enterprise | 84 |
Cloudflare is a highly-regarded Content Delivery Network (CDN) and a Distributed Denial-of-Service (DDoS) protection solution. The robust global connectivity cloud platform that is Cloudflare ensures users are able to connect to the Internet quickly, securely, and reliably. Cloudflare is one of the world's largest networks in the marketplace today. Using Cloudflare, businesses, educational entities, NGOs, vloggers, bloggers, and anyone else with an internet presence can experience more secure, faster websites and applications.
Currently, there are millions of Internet locations on Cloudflare, and the Cloudflare network
continues to grow every day by the thousands. The solution is able to fulfill the requests for
millions of websites seamlessly and serves on average 45 million HTTP requests per second.
Cloudflare has safe, secure data centers in close to 300 cities worldwide to ensure every
client request is filled as quickly as possible. It is Cloudflare’s edge network that makes this
possible by keeping content and other services as close to each client as possible, so the
information requests are always only seconds away.
Many organizations that work in democracy, civil society, human rights, or the arts are able to
access Cloudflare's highest levels of protection for free via Project Galileo. Additionally, official
election websites can be secured from hacking and fraud through Cloudflare’s Project
Athenian, also at no additional cost.
Cloudflare can also help organizations of all sizes develop a robust zero-trust strategy to
ensure the highest levels of productivity and profitability. Employees, stakeholders, and end users have a greater level of satisfaction and overall improved user experience, which can, in
turn, result in higher revenues and overall ROI. Zero-trust and BYOD (bring your own device)
access ensure end users and employees always have the best resources and technology
available to them at all times.
Cloudflare benefits
Cloudflare has many benefits. Some of its most valuable benefits include:
- Faster load times
- Robust DNS security
- Intuitive cloud Web Application Firewall (WAF)
- Free universal SSL
- Image enhancement
- Automatic browser caching
- Next-generation cloud load balancer
- Accelerated Mobile Pages (AMP)
- Rate limiting
- Minification
- Zero-trust capabilities
- Cost-effective
- Reduced carbon footprint
Reviews from real users
“Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare
comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and
an SSL certificate automatically protects your website. If you have a connection between your
website and your host, the server, Cloudflare, and the host, you don't necessarily need a
certificate.” Spencer M., Owner at Tech Exchange
“What I like best about Cloudflare is that my company can use it to trace and manage
applications and monitor traffic. The solution tells you if there's a spike in traffic. Cloudflare
also sends you a link to check your equipment and deployment and track it through peering,
so it's a valuable tool.” Daniel P., Network Engineer at Ufinet
“The most valuable feature of Cloudflare is the GUI. You are able to control the solution very
well through the interface. There is a lot of functionality that is embedded in the service.” PeerSpot user, Competence Center Manager at a tech services company
AWS Web Application Firewall (WAF) is a firewall security system that monitors incoming and outgoing traffic for applications and websites based on your pre-defined web security rules. AWS WAF defends applications and websites from common Web attacks that could otherwise damage application performance and availability and compromise security.
You can create rules in AWS WAF that can include blocking specific HTTP headers, IP addresses, and URI strings. These rules prevent common web exploits, such as SQL injection or cross-site scripting. Once defined, new rules are deployed within seconds, and can easily be tracked so you can monitor their effectiveness via real-time insights. These saved metrics include URIs, IP addresses, and geo locations for each request.
AWS WAF Features
Some of the solution's top features include:
Reviews from Real Users
AWS WAF stands out among its competitors for a number of reasons. Two major ones are its user-friendly interface and its integration capabilities.
Kavin K., a security analyst at M2P Fintech, writes, “I believe the most impressive features are integration and ease of use. The best part of AWS WAF is the cloud-native WAF integration. There aren't any hidden deployments or hidden infrastructure which we have to maintain to have AWS WAF. AWS maintains everything; all we have to do is click the button, and WAF will be activated. Any packet coming through the internet will be filtered through.”
F5 BIG-IP LTM optimizes the speed and reliability of your apps via both network and application layers. Using real-time protocol and traffic management decisions based on app and server and connection management conditions, and TCP and content offloading, BIG-IP LTM dramatically improves application and infrastructure responsiveness. BIG-IP LTM's architecture includes protocol awareness to control traffic for the most important applications. BIG-IP LTM tracks the dynamic performance levels of servers and delivers SSL performance and visibility for inbound and outbound traffic, to protect the user experience by encrypting everything from the client to the server.
BIG-IP LTM provides enterprise-class Application Delivery Controller (ADC). You get granular layer 7 control, SSL offloading and acceleration capabilities, and advanced scaling technologies that deliver performance and reliability on-demand. The highly optimized TCP/IP stack combines TCP/IP techniques and improvements in the latest RFCs with extensions to minimize the effect of congestion and packet loss and recovery. Independent testing tools and customer experiences show LTM's TCP stack delivers up to a 2x performance gain for users and a 4x increase in bandwidth efficiency.
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