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AWS WAF vs F5 BIG-IP Local Traffic Manager (LTM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Cloudflare users experienced increased performance, security, and cost-effectiveness, leading to improved loyalty and revenue despite difficult ROI calculations.
Sentiment score
6.7
AWS WAF provides valuable security by preventing hacks, enhancing satisfaction, and ensuring financial benefits despite its cost.
Sentiment score
7.1
F5 BIG-IP LTM offers strong ROI with 24/7 availability and security, though some note high costs and variable returns.
WordPress security can be tricky, and that's where Cloudflare can be absolutely helpful for small businesses.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
The major return on investment is the security of our data.
 

Customer Service

Sentiment score
7.0
Cloudflare's customer service is quick, but technical support feedback is mixed, with improvement needed in responsiveness and detailed assistance.
Sentiment score
6.6
AWS WAF support is generally good, but experiences vary, with enterprise users more satisfied than others.
Sentiment score
6.7
F5 BIG-IP's customer service is praised for expertise and resources, though some experience delays and regional support issues.
This would help us address issues promptly, especially during unforeseen events like DDoS attacks.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
I would rate the technical support with Cloudflare as excellent every time I've had to call them.
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
I would rate the technical support of F5 BIG-IP Local Traffic Manager (LTM) nine out of ten.
 

Scalability Issues

Sentiment score
8.1
Users praise Cloudflare for seamless scalability, effective traffic management, easy upgrades, and robust global infrastructure without disruptions.
Sentiment score
7.8
AWS WAF is highly scalable and adaptable, popular among companies despite some integration challenges, especially for cloud environments.
Sentiment score
7.4
F5 BIG-IP LTM is valued for scalability, flexibility, and adaptability, with configuration and licensing considerations for optimal deployment.
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
The tool offers very good performance, even during high-traffic periods.
I rate the solution’s scalability an eight out of ten.
 

Stability Issues

Sentiment score
7.6
Cloudflare is highly rated for stability and uptime, with few past issues, especially on higher-tier plans.
Sentiment score
8.3
AWS WAF is highly stable, reliable, with minor customization hiccups, praised for supporting secure and stable applications.
Sentiment score
8.0
F5 BIG-IP LTM is valued for stability, handling high loads well despite occasional bugs, making it preferred by organizations.
For DDoS protection, I would not recommend Cloudflare.
I rate the solution’s stability an eight out of ten.
The service is very stable with no impacts during high-traffic periods.
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
We faced issues with AWS WAF when writing the custom rules.
 

Room For Improvement

Enhancements needed in Cloudflare: analytics, CDN latency, API integration, user support, DNS, pricing, documentation, server coverage, WAF, and cache.
AWS WAF requires improvements in automation, integration, user interface, cost management, and advanced threat detection with AI.
F5 BIG-IP LTM is expensive, complex, lacks flexibility, and needs better UI, reporting, support, cloud integration, and pricing.
There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features.
Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.
Areas like how assessment, discovery, and payload are dealt with and how it all comes into your organization can be considered when trying to make suggestions to Cloudflare for improvements.
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information.
Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF.
 

Setup Cost

Cloudflare offers scalable pricing, from free to enterprise plans, providing significant value especially for mid-sized companies.
AWS WAF offers flexible pay-as-you-go pricing, seen as cost-effective by many, though high-traffic costs can rise.
F5 BIG-IP LTM pricing is higher with complex licensing, but performance justifies the cost; AWS Marketplace is convenient yet costlier.
That's where Cloudflare shines for smaller businesses – it's ten times cheaper than Akamai.
I find it to be cheap.
The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
 

Valuable Features

Cloudflare enhances performance and security with CDN caching, DDoS protection, and an easy-to-use dashboard, benefiting many users.
AWS WAF provides scalable, cloud-native security with customizable features to protect applications from threats, including OWASP top 10 vulnerabilities.
F5 BIG-IP LTM provides traffic management, security, and customization with iRules, SSL offloading, and an intuitive interface.
The most valuable features of the solution are performance and security.
Techniques like minification and image compression reduce the size of assets, leading to better performance and faster user load times.
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services.
AWS WAF is not stateful, it offers a time-saving solution with its custom rulesets that enhance security and simplify management.
One of the most beneficial features of F5 BIG-IP Local Traffic Manager (LTM) is its ability to identify compromised traffic and its capabilities in authentication.
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
77
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (12th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.3
Number of Reviews
60
Ranking in other categories
Web Application Firewall (WAF) (2nd)
F5 BIG-IP Local Traffic Man...
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
122
Ranking in other categories
Application Delivery Controllers (ADC) (2nd)
 

Mindshare comparison

Web Application Firewall (WAF) Market Share Distribution
ProductMarket Share (%)
AWS WAF6.9%
F5 Advanced WAF8.6%
Imperva Application Security Platform7.4%
Other77.1%
Web Application Firewall (WAF)
Application Delivery Controllers (ADC) Market Share Distribution
ProductMarket Share (%)
F5 BIG-IP Local Traffic Manager (LTM)15.7%
NetScaler14.1%
HAProxy10.8%
Other59.400000000000006%
Application Delivery Controllers (ADC)
 

Featured Reviews

HA
Has helped manage client domains with streamlined access control and threat visibility
I don't know what areas could be improved with Cloudflare WAF; Cloudflare is constantly improving and adding features to their feature set. They're doing a good job, and as far as DNS and support for any domains that I create or my clients create, it's mandatory for me to make sure that they have Cloudflare as their DNS provider. The Cloudflare load balancing capability hasn't really helped in enhancing my website's uptime and resiliency because we don't really get that much traffic; it's mostly remote users, and web hosting is done by a web hosting service. It doesn't pay to try to host your own website.
Azam S M - PeerSpot reviewer
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
Bonieber  Orofeo - PeerSpot reviewer
Identifying compromised traffic and securing data has been a significant advantage
One of the most beneficial features of F5 BIG-IP Local Traffic Manager (LTM) is its ability to identify compromised traffic and its capabilities in authentication. Additionally, the security aspect of it provides a significant advantage as it helps us secure our data, which is a major investment and benefit for us. Before using this system, we had difficulties in storing our data and managing the traffic that comes in and out.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Manufacturing Company
7%
Financial Services Firm
15%
Computer Software Company
14%
Manufacturing Company
9%
Government
6%
Financial Services Firm
16%
Computer Software Company
11%
Government
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise25
By reviewers
Company SizeCount
Small Business62
Midsize Enterprise31
Large Enterprise84
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What needs improvement with F5 BIG-IP?
The GUI of F5 BIG-IP Local Traffic Manager (LTM) could be improved. It's not something regarding how it processes or ...
What is your primary use case for F5 BIG-IP?
F5 BIG-IP Local Traffic Manager (LTM) is a perfect product for load balancing and WAF, and I would recommend it far m...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
F5 BIG-IP, BIG-IP LTM, F5 ASM, Viprion, F5 BIG-IP Virtual Edition , Crescendo Networks Application Delivery Controller, BIG IP
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
Riken, TransUnion, Tepco Systems Administration, Daejeon University, G&T Bank, Danamon, CyberAgent Inc.
Find out what your peers are saying about AWS WAF vs. F5 BIG-IP Local Traffic Manager (LTM) and other solutions. Updated: January 2023.
873,808 professionals have used our research since 2012.