Auth0 vs Azure Active Directory (Azure AD) comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Auth0 and Azure Active Directory (Azure AD) based on real PeerSpot user reviews.

Find out in this report how the two Single Sign-On (SSO) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Auth0 vs. Azure Active Directory (Azure AD) Report (Updated: January 2023).
672,411 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud.""It supports identity federation, FSO and multi-tenancy.""The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients.""It is easily connected and easy to put our app in single sign-on.""It's a very powerful platform. It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process."

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"The most valuable feature is Identity and Access Management. As an IT administrator, this feature allows me to manage access for users and groups.""As an end-user, the access to shared resources that I get from using this product is very helpful.""Azure Active Directory has useful policy assigning and management.""If a company has hundreds of users that already exist in the cloud, and it now wants to enable those same users to be present in third-party applications that their business uses, like Atlassian or GoToMeeting, the provisioning technology can assist in achieving that.""Azure AD allowed us to get rid of servers and other hardware running at our offices. We moved everything to the cloud. Once we set up roles and permissions, it's only a matter of adding people and removing people from different groups and letting permissions flow through.""We're using the whole suite: device management, user credentials, everything that's possible.""Having access to Azure Active Directory on the cloud gives us speed and use of the latest technology. The application services are very good, such as GitHub.""It's something we have to deal with every day. It is present. If you're in a domain environment, you'll need it to log in. If you work in a Microsoft-centric environment, you can't avoid it."

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"When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience.""The product support for multi-tenancy could be improved.""The Management API could be improved so it's easier to get user information.""There is a possibility to improve the machine-to-machine authentication flow. This part of Auth0 is not really well documented, and we could really gain some additional knowledge on that.""The price modelling is a bit confusing on the site and can be costly."

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"The only issue is the OU is not properly synced. Therefore, you have to do a manual sync sometimes or you might lose the connector due to AD Connect or sync servers.""The conditional access rules are a little limiting. There's greater scope for the variety of rules and conditions you could put in that rules around a more factual authentication for other users. If you have an Azure AD setup, you can then connect to other people's Azure AD, but you don't have a huge amount of control in terms of what you can do. Greater control over guest users and guest access would be better. It's pretty good as it is but that could be improved.""I had some issues with the Azure Active Directory on Windows XP. However, it worked well on Windows 7.""The monitoring dashboard could be a bit better.""When it comes to identity governance, the governance features in Azure AD are very focused on Microsoft products. I would like to see those governance and life cycle management features offered for non-Microsoft products connected to Azure AD.""I want to see new functionalities for the active directory.""Definitely, the price could be lower. When we moved from AWS to Azure, we started paying more.""Four years ago, we had an issue with Azure AD. We wanted to reverse sync from Azure AD to on-prem Active Directory, but we couldn't achieve this. Azure AD could connect only in one way, for example, from your site to Azure. If you needed to do the reverse and connect from Azure to on-prem, there was no way to achieve it. We asked Microsoft, and they told us that they don't support it."

More Azure Active Directory (Azure AD) Cons →

Pricing and Cost Advice
  • "I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
  • "Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
  • "There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
  • More Auth0 Pricing and Cost Advice →

  • "We got a good deal. If you get rid of all the products providing features that Azure Suite can provide, then it makes sense cost-wise."
  • "Microsoft has a free version of Azure AD. So, if you don't do a lot of advanced features, then you can use the free version, which is no cost at all because it is underpinning Office 365. Because Microsoft gives it to you as a SaaS, so there are no infrastructure costs whatsoever that you need to incur. If you use the free version, then it is free. If you use the advanced features (that we use), it is a license fee per user."
  • "Make sure that you get the most out of your Office 365 licenses for Azure AD. If you have additional concerns for users who don't have an Office 365 license, consider Azure AD Premium P1 and P2. Be aware that you have to evaluate your license usage beforehand."
  • "If you have a different IDP today, I would take a close look at what your licensing looks like, then reevaluate the licensing that you have with Microsoft 365, and see if you're covered for some of this other stuff. Folks sometimes don't realize that, "Oh, I'm licensed for that service in Azure." This becomes one of those situations where you have the "aha" moment, "Oh, I didn't know we can do that. Alright, let's go down this road." Then, they start to have conversations with Microsoft to see what they can gain. I would recommend that they work closely with their TAM, just to make sure that they are getting the right level of service. They may just not be aware of what is available to them."
  • "If you are dealing with one supplier with an out-of-the-box solution, which provides you end-to-end capabilities, then it is naturally cheaper and less of a headache to manage and operate."
  • "Be sure: You know your userbase, e.g., how many users you have. You choose the right license and model that suit your business requirements."
  • "For the Czech people, the solution is not cheap, as we are not a rich country. However, for most countries, the product pricing is acceptable."
  • "Everything needs to be considered for the requirements and if it is within the budget, then you can come up with a solution, whether it is SaaS, PaaS, or IaaS."
  • More Azure Active Directory (Azure AD) Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients.
    Top Answer:There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month. The basic plan is good for our requirements. In the future, we might get the enterprise plan. I… more »
    Top Answer:The Management API could be improved so it's easier to get user information.
    Top Answer:Azure Active Directory's single sign-on feature has been helpful because users don't need to authenticate again and again each time they access it. Users only need to sign in the first time, and Azure… more »
    Top Answer:Active Directory is bundled with a package of Microsoft services, so it doesn't cost much. I don't know about the individual license of Active Directory.
    Top Answer:Microsoft services and most familiar third-party applications are currently supported, but we can't find many other platforms that integrate with Office 365 or Azure Active Directory. Microsoft should… more »
    Average Words per Review
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    Also Known As
    Azure Active Directory
    Learn More

    Auth0 is an easily adaptable authentication and authorization platform.You can easily and quickly connect your apps, choose identity providers, add users, set up rules, customize your login page and access analytics from your Auth0 dashboard. It really is identity made simple for developers.

    Auth0’s identity and management platform provides:

    • Greater control
    • Superior security
    • Ease of use

    With Auth0 You Can:

    • Optimize for user experience, privacy, and security
    • Use social login integrations
    • Lower user friction
    • Incorporate rich user profiling
    • Facilitate more transactions.
    • Incorporate multi-factor authentication, custom extensions, and step-up authentication for high-risk/high-value transactions
    • Allow for anonymous initial use prior to registration
    • Delegate access for B2B2C SaaS services
    • Have access to an organizational portal, access controls, and multiple extensions
    • Federate with industry partner IAM systems
    • Establish layered policy and access controls

    Auth0 Features:

    • Universal login: Auth0 makes it possible for you to authenticate users across all of your applications using your own custom, secure, and standards-based unified login.
    • Single sign on: Auth0’s SSO feature allows users to log in once and use all applications they have been granted access to, regardless of whether or not it is through enterprise federation, social login, or username and password authentication.
    • Multi factor authentication (MFA): This feature gives you the ability to restrict access to sensitive resources. When moving into more restricted areas of applications, Auth0’s MFA allows you to require users to authenticate with a stronger authentication mechanism.
    • Actions: There are serverless developer tools to easily extend and customize Auth0. Auth0’s Actions is an extensibility platform that is designed to provide developers with more tools, and thus a better experience. Code is stored and runs on infrastructure owned and maintained by Auth0.
    • Machine to machine: The Auth0 platform simplifies communication between APIs and trusted services. WIth Auth0, you can enable secure access to your API from other internal or external non-interactive third party-apps with minimal configuration.
    • Passwordless: Auth0’s passwordless feature makes the authentication experience easy, and users don’t have to worry about reusing passwords across multiple sites, leaving your organization and your users more protected.

    Auth0 Benefits:

    • Security: Auth0 security allows the application to grant access rights to the user's resources on another service. Additionally, you can also give a limited set of access rights (instead of a full one) at will.
    • UI options: Auth0 provides the ability to use both built-in and custom UI. When developing your own iOS or Android application, you can choose either a native or browser-based login flow.
    • Auth0 Analytics: Auth0 makes it easy to track users in an application or on a website. With Auth0 Analytics, you can capture and measure specific events like the number of new and existing users, the number of users registered in each application, in-app login activity in the past year, the number of new registrations during the current day, and much more. Auth0 Analytics provides this data via visual graphs and offers the feature to filter reports to gain more accurate information.
    • Detailed documentation: Another benefit of Auth0 is that it includes detailed documentation and clear code examples in popular programming languages.
    • Built-in libraries: Auth0 offers several libraries with a large number of technologies.
    • Wide range of settings: With Auth0 you have the ability to choose from a variety of settings, and also have access to quality API.

    Reviews from Real Users:

    And Engineer Lead for SaaS Technology & Customer Success at a media company says, "The solution's overall flexibility and customizability were the chief factors for selecting it in the beginning. They still remain among the best reasons to use Auth0. The flexibility that you get, and what it's allowed us to do on top of it in terms of code, is key.”

    "It's a very powerful platform,” says Shlomi C., a System Architect at Skai. “It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process.”

    Jakub W., Principal Architect at a computer software company, says "The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud.”

    For Siddhit R., Linux Platform Engineer at a tech services company, "The most valuable feature is that it is simple to integrate, irrespective of your codebase.”

    Azure Active Directory (Azure AD), part of Microsoft Entra, is an enterprise identity service that provides single sign-on, multifactor authentication, and conditional access to guard against 99.9 percent of cybersecurity attacks.

    Azure Active Directory (Azure AD) is a cloud-based identity and access management service. This service helps your employees access external resources, such as Microsoft 365, the Azure portal, and thousands of other SaaS applications. Azure Active Directory also helps them access internal resources like apps on your corporate intranet network, along with any cloud apps developed for your own organization.

    Azure AD is intended for:

    • IT admins: As an IT admin, use Azure AD to control access to your apps and your app resources, based on your business requirements. For example, you can use Azure AD to require multi-factor authentication when accessing important organizational resources. You can also use Azure AD to automate user provisioning between your existing Windows Server AD and your cloud apps, including Microsoft 365. Finally, Azure AD gives you powerful tools to automatically help protect user identities and credentials and to meet your access governance requirements.
    • App developers: As an app developer, you can use Azure AD as a standards-based approach for adding single sign-on (SSO) to your app, allowing it to work with a user's pre-existing credentials. Azure AD also provides APIs that can help you build personalized app experiences using existing organizational data. 
    • Microsoft 365, Office 365, Azure, or Dynamics CRM Online subscribers: As a subscriber, you're already using Azure AD. Each Microsoft 365, Office 365, Azure, and Dynamics CRM Online tenant is automatically an Azure AD tenant. You can immediately start to manage access to your integrated cloud apps.
    Learn more about Auth0
    Learn more about Azure Active Directory (Azure AD)
    Sample Customers
    JetPrivilege, Safari, Schneider Electric
    Azure Active Directory is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak,, and more.
    Top Industries
    Computer Software Company19%
    Comms Service Provider13%
    Financial Services Firm10%
    Financial Services Firm15%
    Computer Software Company13%
    Manufacturing Company10%
    Energy/Utilities Company6%
    Computer Software Company20%
    Financial Services Firm12%
    Comms Service Provider9%
    Company Size
    Small Business20%
    Midsize Enterprise30%
    Large Enterprise50%
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    Small Business32%
    Midsize Enterprise14%
    Large Enterprise54%
    Small Business21%
    Midsize Enterprise13%
    Large Enterprise66%
    Buyer's Guide
    Auth0 vs. Azure Active Directory (Azure AD)
    January 2023
    Find out what your peers are saying about Auth0 vs. Azure Active Directory (Azure AD) and other solutions. Updated: January 2023.
    672,411 professionals have used our research since 2012.

    Auth0 is ranked 3rd in Single Sign-On (SSO) with 5 reviews while Azure Active Directory (Azure AD) is ranked 1st in Single Sign-On (SSO) with 101 reviews. Auth0 is rated 8.2, while Azure Active Directory (Azure AD) is rated 8.8. The top reviewer of Auth0 writes "Very easy to set up new SAML and SSO integrations with support for all IDPs including Okta and Azure". On the other hand, the top reviewer of Azure Active Directory (Azure AD) writes "With multi-factor authentication, we've seen a marked decrease in the number of threats we've seen come through". Auth0 is most compared with Frontegg, Okta Workforce Identity, Amazon Cognito, OneLogin by One Identity and Cloudflare Access, whereas Azure Active Directory (Azure AD) is most compared with Google Cloud Identity, CyberArk Privileged Access Manager, PingFederate, AWS Directory Service and Okta Workforce Identity. See our Auth0 vs. Azure Active Directory (Azure AD) report.

    See our list of best Single Sign-On (SSO) vendors and best Access Management vendors.

    We monitor all Single Sign-On (SSO) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.