Auth0 vs Microsoft Entra ID comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Mar 6, 2024

We compared Auth0 and Microsoft Entra ID based on our user's reviews in several parameters.

Auth0 stands out for its robust security measures, customizable authentication options, and extensive support for various platforms. Users appreciate its comprehensive documentation and responsive customer service. In comparison, Microsoft Entra ID is valued for its user-friendly interface, efficient authentication process, and seamless integration. Customers praise its exceptional customer service and support. Auth0 users suggest improvements in UI and scalability, while Microsoft Entra ID users seek enhancements in UI design, usability, customization options, and security features.

Features: Auth0's valuable features include easy integration, robust security measures, seamless single sign-on, and customizable authentication. Users appreciate its scalability, platform support, documentation, and customer support. Microsoft Entra ID offers a user-friendly interface, efficient authentication, seamless integration, and easy navigation. Users appreciate its reliability and convenience across platforms.

Pricing and ROI: Auth0's setup cost is deemed fairly priced, with a simple and straightforward setup process. Additionally, users appreciate the flexibility and clarity of Auth0's licensing options. On the other hand, Microsoft Entra ID's pricing is seen as affordable and competitive. Users find the setup process to be efficient and hassle-free, and appreciate the flexibility and options available for licensing. Overall, both products have positive user feedback regarding pricing, setup cost, and licensing., Auth0's ROI is attributed to its reliability, integration, and secure authentication. Users value its ease of implementation and time-saving features. Microsoft Entra ID focuses on cost savings, efficiency, process streamlining, and productivity improvement.

Room for Improvement: Auth0 could benefit from improving its user interface design and making it more intuitive. Better documentation and clearer instructions are needed for setup and integration processes. In contrast, Microsoft Entra ID requires enhancements in user interface design, optimization for different devices, usability, sign-up process simplification, customization options, and advanced security features.

Deployment and customer support: The user reviews indicate that the time required for implementing a new tech solution with Auth0 can vary, ranging from three months for deployment to a week for setup. In contrast, users of Microsoft Entra ID reported spending three months on deployment and an additional week on setup, or just a week for both deployment and setup. The specific circumstances and context should be taken into account when evaluating the duration required for establishing a new tech solution., Customers who have used Auth0 have commended its customer service team for their prompt and helpful assistance. On the other hand, Microsoft Entra ID's customer service has been praised for being exceptional, efficient, and reliable, with users appreciating the effective communication and seamless problem resolution.

The summary above is based on 101 interviews we conducted recently with Auth0 and Microsoft Entra ID users. To access the review's full transcripts, download our report.

To learn more, read our detailed Auth0 vs. Microsoft Entra ID Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It has a lot of customization and out-of-the-box features.""The valuable features are that it is extremely secure and that it's developer-friendly.""The most valuable feature is that it is simple to integrate, irrespective of your codebase.""I simply use the JWT from the client on the server side to process requests and push updated profile data to a database/queue as needed and end the process without having to persist data in the web server (sessions).""The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud.""It supports identity federation, FSO and multi-tenancy.""It is easily connected and easy to put our app in single sign-on.""The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients."

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"The most valuable feature is the ease with which a person can log in remotely using only a password or pin without creating a profile or policy.""It's very good at not disrupting the user experience.""The most valuable features of Azure ID are the single sign-on and OpenID Connect authentication.""Microsoft Entra ID Protection and Microsoft Sentinel are both excellent monitoring features for Microsoft Entra ID.""User and device management is the most valuable feature.""The valuable features I use daily are enterprise application, conditional access, identity governance, password monitoring, and a password reset.""The solution's ease of use is one of its most valuable features.""One of the most important is the Conditional Access. It helps affect a Zero Trust strategy positively."

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Cons
"This is a costly solution and the price of it should be reduced.""The product support for multi-tenancy could be improved.""The product could use a more flexible administration structure""In the past, there was an issue with the multi-tenant where there wasn't the ability to manage them.""The Management API could be improved so it's easier to get user information.""When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience.""The tool's price should be improved.""There is a possibility to improve the machine-to-machine authentication flow. This part of Auth0 is not really well documented, and we could really gain some additional knowledge on that."

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"Its price should be improved. It is very expensive for Turkish people.""We previously used Microsoft's technical support, which was excellent; they were very responsive. Now, we use a CSP, and their support is lacking, so I rate them five out of ten.""I rate Microsoft support five out of 10. It's just okay.""One thing that they need to improve is the cost.""The solution has certain limitations. For example, it has very little governance functionality.""The visibility in the GUI is not good for management. There are a lot of improvements that could make it better. It should be more user-friendly overall. It is not user-friendly because everything keeps changing on the platform. I can understand it because I know the platform, am familiar with it, and use it every day. However, for a lot of clients, they don't use it every day or are not familiar with it, so it should be more user friendly.""The product needs to improve its support.""Compared to what we can do on-prem, Azure AD lacks a feature for multiple hierarchical groups. For example, Group A is part of group B. Group B is part of group C. Then, if I put someone into group A, which is part of already B, they get access to any system that group B has access to, and that provisioning is automatically there."

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Pricing and Cost Advice
  • "I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
  • "There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
  • "Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
  • "It is a relatively inexpensive product in the industry."
  • More Auth0 Pricing and Cost Advice →

  • "The licensing cost is a bit prohibitive."
  • "The licensing is really not clear unless you are a premium client."
  • "Licensing is easy."
  • "It is a really nice tool and we have a license for the more complex model."
  • "It is not too expensive."
  • "It's really affordable."
  • "I do not have experience with pricing."
  • "Licensing fees are paid on a monthly basis and the cost depends on the number of users."
  • More Microsoft Entra ID Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable feature of the product is scalability.
    Top Answer:The product is expensive. I rate the product’s pricing a seven out of ten, where one is cheap and ten is expensive.
    Top Answer:It is expensive and not friendly to small developers. On the other hand, Clerk is user-friendly for smaller companies. Auth0 could become more easier. B2B organizations need to catch up with the… more »
    Top Answer:We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier Duo Security is easy to configure and… more »
    Top Answer:It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
    Ranking
    3rd
    Views
    9,464
    Comparisons
    6,237
    Reviews
    7
    Average Words per Review
    556
    Rating
    8.4
    1st
    Views
    16,812
    Comparisons
    12,314
    Reviews
    92
    Average Words per Review
    865
    Rating
    8.7
    Comparisons
    Also Known As
    Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
    Learn More
    Interactive Demo
    Auth0
    Demo Not Available
    Overview

    Auth0 is a comprehensive identity management solution that securely authenticates and authorizes users on different platforms and applications. It offers seamless integration, easy configuration, and reliable performance for managing identity and access. Users appreciate its flexibility, scalability, and support for multi-factor authentication. 

    With robust documentation and excellent customer service, Auth0 enables developers to efficiently implement authentication and authorization processes. Its valuable features include easy integration, robust security, seamless single sign-on, and customizable authentication options. Auth0 also enhances organizational operations and productivity by streamlining processes, improving collaboration and communication, reducing errors, and facilitating seamless integration with existing systems. 

    Microsoft Entra ID, previously known as Azure AD (Active Directory), is Microsoft's cloud-based identity and access management (IAM) solution. Designed to help organizations of all sizes manage user identities and create an intelligent security perimeter around their cloud and on-premise resources. Microsoft Entra ID or Azure AD is integral to the Microsoft 365 and Azure ecosystems. It provides a robust set of capabilities to manage users and groups and secure access to applications in a centralized, streamlined manner.

    Microsoft Entra ID (Azure AD) is a login system, morphing into a sophisticated identity and access management (IAM) solution for the modern, hybrid workplace. Imagine a single vault for all your digital keys – that's the essence of Entra ID's identity management. It acts as a central repository for user identities, encompassing usernames, passwords, and even additional attributes like department or employee role.

    These capabilities enabled simplified administration using a unified platform for adding, modifying, and deleting user accounts. Users no longer need to remember login credentials for a plethora of applications. Entra ID streamlines access by using the same identity across various cloud services and on-premises resources (if integrated). Centralized identity management allows for stricter enforcement of security policies and password complexity requirements across the organization.

    Authentication sits at the heart of the solution, ensuring only authorized users gain access to sensitive resources. It employs a multi-pronged approach:

    • Password Authentication: The traditional method of username and password is still supported, but Entra ID encourages stronger authentication methods.
    • Multi-Factor Authentication (MFA): Adding an extra layer of security, MFA requires users to verify their identity beyond just a password – through a code sent to their phone, fingerprint recognition, or a security key.
    • Single Sign-On (SSO): This user-friendly feature eliminates the need to enter credentials repeatedly. Users sign in once to Entra ID and gain seamless access to all authorized applications, boosting productivity.
    • Conditional Access Policies: Providing granular control over how and when users can access resources. Based on conditions like user role, location, device state, and the application being accessed, Conditional Access policies help ensure that only the right people under the right conditions can access sensitive resources.
    • Seamless Integration: Seamless integration with thousands of SaaS applications, Microsoft 365, and on-premises applications via Application Proxy or third-party identity bridges.
    • Advanced Security Reports and Alerts: Sophisticated security monitoring, reporting tools, and automated alerts. These features enable to identify potential security issues, such as atypical behavior or attempted identity attacks, allowing for swift remediation actions.

    For organizations with on-premises infrastructure, Microsoft Entra ID (Azure AD) offers hybrid identity options. This allows for a smooth integration between on-premises Active Directory and Entra ID, providing a consistent identity for users across both environments. It enables organizations to leverage their existing investments in on-premises infrastructure while taking advantage of cloud scalability and flexibility.

    In conclusion, Microsoft Entra ID (Azure AD) is a comprehensive IAM solution that addresses the complex challenges of managing and securing identities in a cloud-centric world. Its blend of ease of use, security, and integration capabilities makes it an essential component of modern IT infrastructure, supporting both operational efficiency and strategic business objectives.

    Additional links:

        Sample Customers
        1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
        Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
        Top Industries
        VISITORS READING REVIEWS
        Computer Software Company18%
        Financial Services Firm10%
        Comms Service Provider8%
        Manufacturing Company7%
        REVIEWERS
        Financial Services Firm14%
        Computer Software Company14%
        Non Profit5%
        Educational Organization5%
        VISITORS READING REVIEWS
        Educational Organization25%
        Computer Software Company12%
        Financial Services Firm9%
        Government6%
        Company Size
        REVIEWERS
        Small Business29%
        Midsize Enterprise29%
        Large Enterprise43%
        VISITORS READING REVIEWS
        Small Business28%
        Midsize Enterprise16%
        Large Enterprise56%
        REVIEWERS
        Small Business33%
        Midsize Enterprise14%
        Large Enterprise53%
        VISITORS READING REVIEWS
        Small Business18%
        Midsize Enterprise34%
        Large Enterprise48%
        Buyer's Guide
        Auth0 vs. Microsoft Entra ID
        March 2024
        Find out what your peers are saying about Auth0 vs. Microsoft Entra ID and other solutions. Updated: March 2024.
        765,386 professionals have used our research since 2012.

        Auth0 is ranked 3rd in Single Sign-On (SSO) with 13 reviews while Microsoft Entra ID is ranked 1st in Single Sign-On (SSO) with 190 reviews. Auth0 is rated 8.4, while Microsoft Entra ID is rated 8.6. The top reviewer of Auth0 writes "Provides interface application integration, but Management API needs to be improved". On the other hand, the top reviewer of Microsoft Entra ID writes "Allows users to authenticate from home and has excellent integrations in a simple, stable solution". Auth0 is most compared with Amazon Cognito, Frontegg, Cloudflare Access, ForgeRock and Okta Workforce Identity, whereas Microsoft Entra ID is most compared with Microsoft Intune, Google Cloud Identity, Yubico YubiKey, Cisco Duo and SailPoint IdentityIQ. See our Auth0 vs. Microsoft Entra ID report.

        See our list of best Single Sign-On (SSO) vendors and best Access Management vendors.

        We monitor all Single Sign-On (SSO) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.