Auth0 vs Azure Active Directory (Azure AD) comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Auth0 and Azure Active Directory (Azure AD) based on real PeerSpot user reviews.

Find out in this report how the two Single Sign-On (SSO) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Auth0 vs. Azure Active Directory (Azure AD) Report (Updated: November 2022).
655,113 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It's a very powerful platform. It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process.""The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud.""It supports identity federation, FSO and multi-tenancy."

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"It has been very instrumental towards a lot of services we run, especially on the single sign-on side. For example, we have 160 countries that all run their own IT but we still are able to provide users with a single sign-on experience towards global applications. So, they have a certain set of accounts that they get from their local IT department, then they use exactly the same account and credentials to sign into global services. For the user, it has been quite instrumental in that space. It is about efficiency, but also about users not having to remember multiple accounts and passwords since it is all single sign-on. Therefore, the single sign-on experience for us has been the most instrumental for the end user experience.""It's a very scalable solution.""Azure Active Directory is a very simple utility to use, it has very good visibility and transparency, and an easy-to-use panel.""Installation is straightforward. It only took a couple of hours to set everything up.""It's multi-tenant, residing in multiple locations. The authentication happens quickly. Irrespective of whether I'm in Australia, the US, India, or Africa, I don't see any latency. Those are the good features that I rely on.""The most valuable feature is the authentication platform.""Azure Active Directory provides access to resources in a very secure manner. We can detect which user is logging in to access resources on the cloud. It gives us a comprehensive audit trace in terms of from where a user signed in and whether a sign-in is a risky sign-in or a normal sign-in. So, there is a lot of security around the access to resources, which helps us in realizing that a particular sign-in is not a normal sign-in. If a sign-in is not normal, Azure Active Directory automatically blocks it for us and sends us an email, and unless we allow that user, he or she won't be able to log in. So, the User Identity Protection feature is the most liked feature for me in Azure Active Directory.""What I like is that I can go anywhere, at any time, and to any client premise, and I can simply log in to the admin panel and can serve any of my clients."

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Cons
"There is a possibility to improve the machine-to-machine authentication flow. This part of Auth0 is not really well documented, and we could really gain some additional knowledge on that.""The product support for multi-tenancy could be improved.""When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience."

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"The dashboard and interface could be better. It would be ideal if it was easier to use.""Overall, it's not a very intuitive solution.""The solution could be improved when it comes to monitoring and logging as these are the most critical areas in case something was to go wrong.""An area where there is room for improvement is the ease of use of the dashboards.""Sometimes, what one customer may like, another may not like it. We have had customers asking, "Why is Microsoft forcing us to do this?" For example, when you use Exchange Server on-premise, then you can customize it for your company and these customizations are unlimited. However, if you use Exchange Online or with Microsoft 365, then your ability to make modifications is limited. So, only the cloud versus is limited.""From an admin perspective, I would like to see improvement in the Microsoft Graph API.""The solution was difficult to scale because the group's configuration was complex. I would rate the scalability level of Azure Active Directory a five out of ten.""I would like it if Intune could manage MacOS or iOS directly. Right now, we have to use a third-party solution."

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Pricing and Cost Advice
  • "I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
  • "Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
  • More Auth0 Pricing and Cost Advice →

  • "MFA and P2 licenses for two Azures for fully-enabled scenarios and features cost a lot of money. This is where Okta is trying to get the prices down."
  • "We are a non-profit organization, so we get good prices from Microsoft for their products. It is working well, but it could be cheaper. For the type of organization we are, it would be good if they could give a little bit more and be more generous like Google, which has completely free services. Microsoft has free versions or web services called Office 365 E1, which is free for use, but we want to have it with more qualified clients."
  • "We pay about $35 per user."
  • "I think we're on the E3 — I think it was about 35 dollars per user."
  • "We got a good deal. If you get rid of all the products providing features that Azure Suite can provide, then it makes sense cost-wise."
  • "Microsoft has a free version of Azure AD. So, if you don't do a lot of advanced features, then you can use the free version, which is no cost at all because it is underpinning Office 365. Because Microsoft gives it to you as a SaaS, so there are no infrastructure costs whatsoever that you need to incur. If you use the free version, then it is free. If you use the advanced features (that we use), it is a license fee per user."
  • "Make sure that you get the most out of your Office 365 licenses for Azure AD. If you have additional concerns for users who don't have an Office 365 license, consider Azure AD Premium P1 and P2. Be aware that you have to evaluate your license usage beforehand."
  • "If you have a different IDP today, I would take a close look at what your licensing looks like, then reevaluate the licensing that you have with Microsoft 365, and see if you're covered for some of this other stuff. Folks sometimes don't realize that, "Oh, I'm licensed for that service in Azure." This becomes one of those situations where you have the "aha" moment, "Oh, I didn't know we can do that. Alright, let's go down this road." Then, they start to have conversations with Microsoft to see what they can gain. I would recommend that they work closely with their TAM, just to make sure that they are getting the right level of service. They may just not be aware of what is available to them."
  • More Azure Active Directory (Azure AD) Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:It's a very powerful platform. It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to… more »
    Top Answer:Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service… more »
    Top Answer:When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New… more »
    Top Answer:It has given us the ability to be able to establish single sign-on identities in which we can establish credentials no matter where we are, whether it is on-premises or in the cloud, in a hybrid… more »
    Top Answer:The pricing is good and not complex. Any organization, middle or small, can easily adopt it. Microsoft is very flexible with the Azure AD pricing plan.
    Top Answer:I want to see new functionalities for the active directory. I would like to be able to establish that when you log into computers locally, it is installed on a laptop and you can enable the MFA… more »
    Ranking
    3rd
    Views
    10,169
    Comparisons
    7,342
    Reviews
    3
    Average Words per Review
    1,353
    Rating
    8.3
    1st
    Views
    27,993
    Comparisons
    21,081
    Reviews
    100
    Average Words per Review
    937
    Rating
    8.8
    Comparisons
    Also Known As
    Azure Active Directory
    Learn More
    Overview

    Auth0 is an easily adaptable authentication and authorization platform.You can easily and quickly connect your apps, choose identity providers, add users, set up rules, customize your login page and access analytics from your Auth0 dashboard. It really is identity made simple for developers.

    Auth0’s identity and management platform provides:

    • Greater control
    • Superior security
    • Ease of use

    With Auth0 You Can:

    • Optimize for user experience, privacy, and security
    • Use social login integrations
    • Lower user friction
    • Incorporate rich user profiling
    • Facilitate more transactions.
    • Incorporate multi-factor authentication, custom extensions, and step-up authentication for high-risk/high-value transactions
    • Allow for anonymous initial use prior to registration
    • Delegate access for B2B2C SaaS services
    • Have access to an organizational portal, access controls, and multiple extensions
    • Federate with industry partner IAM systems
    • Establish layered policy and access controls

    Auth0 Features:

    • Universal login: Auth0 makes it possible for you to authenticate users across all of your applications using your own custom, secure, and standards-based unified login.
    • Single sign on: Auth0’s SSO feature allows users to log in once and use all applications they have been granted access to, regardless of whether or not it is through enterprise federation, social login, or username and password authentication.
    • Multi factor authentication (MFA): This feature gives you the ability to restrict access to sensitive resources. When moving into more restricted areas of applications, Auth0’s MFA allows you to require users to authenticate with a stronger authentication mechanism.
    • Actions: There are serverless developer tools to easily extend and customize Auth0. Auth0’s Actions is an extensibility platform that is designed to provide developers with more tools, and thus a better experience. Code is stored and runs on infrastructure owned and maintained by Auth0.
    • Machine to machine: The Auth0 platform simplifies communication between APIs and trusted services. WIth Auth0, you can enable secure access to your API from other internal or external non-interactive third party-apps with minimal configuration.
    • Passwordless: Auth0’s passwordless feature makes the authentication experience easy, and users don’t have to worry about reusing passwords across multiple sites, leaving your organization and your users more protected.

    Auth0 Benefits:

    • Security: Auth0 security allows the application to grant access rights to the user's resources on another service. Additionally, you can also give a limited set of access rights (instead of a full one) at will.
    • UI options: Auth0 provides the ability to use both built-in and custom UI. When developing your own iOS or Android application, you can choose either a native or browser-based login flow.
    • Auth0 Analytics: Auth0 makes it easy to track users in an application or on a website. With Auth0 Analytics, you can capture and measure specific events like the number of new and existing users, the number of users registered in each application, in-app login activity in the past year, the number of new registrations during the current day, and much more. Auth0 Analytics provides this data via visual graphs and offers the feature to filter reports to gain more accurate information.
    • Detailed documentation: Another benefit of Auth0 is that it includes detailed documentation and clear code examples in popular programming languages.
    • Built-in libraries: Auth0 offers several libraries with a large number of technologies.
    • Wide range of settings: With Auth0 you have the ability to choose from a variety of settings, and also have access to quality API.

    Reviews from Real Users:

    And Engineer Lead for SaaS Technology & Customer Success at a media company says, "The solution's overall flexibility and customizability were the chief factors for selecting it in the beginning. They still remain among the best reasons to use Auth0. The flexibility that you get, and what it's allowed us to do on top of it in terms of code, is key.”

    "It's a very powerful platform,” says Shlomi C., a System Architect at Skai. “It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process.”

    Jakub W., Principal Architect at a computer software company, says "The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud.”

    For Siddhit R., Linux Platform Engineer at a tech services company, "The most valuable feature is that it is simple to integrate, irrespective of your codebase.”


    Azure Active Directory (Azure AD), part of Microsoft Entra, is an enterprise identity service that provides single sign-on, multifactor authentication, and conditional access to guard against 99.9 percent of cybersecurity attacks.

    Azure Active Directory (Azure AD) is a cloud-based identity and access management service. This service helps your employees access external resources, such as Microsoft 365, the Azure portal, and thousands of other SaaS applications. Azure Active Directory also helps them access internal resources like apps on your corporate intranet network, along with any cloud apps developed for your own organization.

    Azure AD is intended for:

    • IT admins: As an IT admin, use Azure AD to control access to your apps and your app resources, based on your business requirements. For example, you can use Azure AD to require multi-factor authentication when accessing important organizational resources. You can also use Azure AD to automate user provisioning between your existing Windows Server AD and your cloud apps, including Microsoft 365. Finally, Azure AD gives you powerful tools to automatically help protect user identities and credentials and to meet your access governance requirements.
    • App developers: As an app developer, you can use Azure AD as a standards-based approach for adding single sign-on (SSO) to your app, allowing it to work with a user's pre-existing credentials. Azure AD also provides APIs that can help you build personalized app experiences using existing organizational data. 
    • Microsoft 365, Office 365, Azure, or Dynamics CRM Online subscribers: As a subscriber, you're already using Azure AD. Each Microsoft 365, Office 365, Azure, and Dynamics CRM Online tenant is automatically an Azure AD tenant. You can immediately start to manage access to your integrated cloud apps.
    Offer
    Learn more about Auth0
    Learn more about Azure Active Directory (Azure AD)
    Sample Customers
    JetPrivilege, Safari, Schneider Electric
    Azure Active Directory is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company19%
    Comms Service Provider15%
    Financial Services Firm10%
    Government6%
    REVIEWERS
    Financial Services Firm16%
    Computer Software Company12%
    Manufacturing Company11%
    Energy/Utilities Company7%
    VISITORS READING REVIEWS
    Computer Software Company20%
    Financial Services Firm11%
    Comms Service Provider10%
    Government7%
    Company Size
    REVIEWERS
    Small Business22%
    Midsize Enterprise33%
    Large Enterprise44%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise16%
    Large Enterprise57%
    REVIEWERS
    Small Business30%
    Midsize Enterprise14%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business20%
    Midsize Enterprise14%
    Large Enterprise66%
    Buyer's Guide
    Auth0 vs. Azure Active Directory (Azure AD)
    November 2022
    Find out what your peers are saying about Auth0 vs. Azure Active Directory (Azure AD) and other solutions. Updated: November 2022.
    655,113 professionals have used our research since 2012.

    Auth0 is ranked 3rd in Single Sign-On (SSO) with 3 reviews while Azure Active Directory (Azure AD) is ranked 1st in Single Sign-On (SSO) with 101 reviews. Auth0 is rated 8.4, while Azure Active Directory (Azure AD) is rated 8.8. The top reviewer of Auth0 writes "Very easy to set up new SAML and SSO integrations with support for all IDPs including Okta and Azure". On the other hand, the top reviewer of Azure Active Directory (Azure AD) writes "With multi-factor authentication, we've seen a marked decrease in the number of threats we've seen come through". Auth0 is most compared with Okta Workforce Identity, Frontegg, Amazon Cognito, OneLogin by One Identity and ForgeRock, whereas Azure Active Directory (Azure AD) is most compared with Google Cloud Identity, CyberArk Privileged Access Manager, Okta Workforce Identity, AWS Directory Service and PingFederate. See our Auth0 vs. Azure Active Directory (Azure AD) report.

    See our list of best Single Sign-On (SSO) vendors and best Access Management vendors.

    We monitor all Single Sign-On (SSO) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.