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Amazon Personalize vs Certona Experience Manager comparison

Amazon Web Services (AWS) and Certona are both solutions in the Personalization Engines category. Amazon Web Services (AWS) is ranked #6, while Certona is ranked #8. Amazon Web Services (AWS) holds a 3.4% mindshare in PE, compared to Certona’s 5.4% mindshare.
Amazon Personalize
  • 169 Views
  • 169 Comparison Views
Certona Experience Manager
  • 122 Views
  • 122 Comparison Views

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Personalize
Ranking in Personalization Engines
6th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Certona Experience Manager
Ranking in Personalization Engines
8th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Personalization Engines category, the mindshare of Amazon Personalize is 3.4%, down from 12.1% compared to the previous year. The mindshare of Certona Experience Manager is 5.4%, up from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Personalization Engines Market Share Distribution
ProductMarket Share (%)
Amazon Personalize3.4%
Certona Experience Manager5.4%
Other91.2%
Personalization Engines
 

Comparisons

Adobe Target vs Amazon Personalize Logo
Adobe Target vs Amazon Personalize
Compared 100% of the time
More Amazon Personalize Competitors
Monetate Intelligent Personalization Engine vs Certona Experience Manager Logo
Monetate Intelligent Personalization Engine vs Certona Experience Manager
Compared 100% of the time
More Certona Experience Manager Competitors
 

Overview

Amazon Personalize is a machine learning service that makes it easy for developers to create individualized recommendations for customers using their applications.

Amazon Web Services (AWS)

Powered by a sophisticated blend of continuous profiling and real-time targeting, the Certona personalization platform augments behavioral profiles with every interaction. This develops customer insights that fuel intelligent predictions to deliver increasingly individualized experiences as customers engage across touchpoints.

Certona
 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Lamps Plus, Farfetch, MSC, Destination Maternity, MotoSport.com, Jewelry Television, Farfetch, GameStop, Soft Surroundings, Patrick James, Utrecht
See our list of best Personalization Engines vendors.

We monitor all Personalization Engines reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.