Amazon Macie vs Varonis Platform comparison

Amazon Web Services (AWS) and Varonis are both solutions in the Data Loss Prevention (DLP) category. Amazon Web Services (AWS) is ranked #17 with an average rating of 9.0, while Varonis is ranked #4 with an average rating of 8.3. Additionally, 75% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 94% of Varonis users who would recommend it.

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Executive SummaryUpdated on Dec 14, 2025

Amazon Macie and Varonis Platform are competing products in data security. Varonis Platform has the edge due to its comprehensive data monitoring features, offering more intricate insights for enterprises.

Features: Amazon Macie provides advanced machine learning algorithms to identify and protect sensitive data in AWS, seamless cloud integration, and simplicity in detection and response. Varonis Platform offers deep visibility into file systems, the ability to analyze data usage patterns, and detection of potential threats across various environments with enhanced security analytics.

Ease of Deployment and Customer Service: Amazon Macie's cloud-native deployment allows for quick setup within AWS, benefiting agile teams with easy use. Varonis Platform requires longer deployment due to its need for deeper system integration but offers personalized customer service with dedicated support throughout the process.

Pricing and ROI: Amazon Macie's pricing aligns with AWS's pay-as-you-go model, providing cost-efficiency for AWS users. Varonis Platform, despite higher initial costs, offers substantial ROI through extensive data protection features and analysis capabilities, appealing to organizations seeking deep data insights.

To learn more, read our detailed Amazon Macie vs. Varonis Platform Report (Updated: December 2025).

Buyer's Guide

Amazon Macie vs. Varonis Platform

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare

Featured Reviews

Herb Angle

Owner at Hga consulting

Has helped manage client domains with streamlined access control and threat visibility

I don't know what areas could be improved with Cloudflare WAF; Cloudflare is constantly improving and adding features to their feature set. They're doing a good job, and as far as DNS and support for any domains that I create or my clients create, it's mandatory for me to make sure that they have Cloudflare as their DNS provider. The Cloudflare load balancing capability hasn't really helped in enhancing my website's uptime and resiliency because we don't really get that much traffic; it's mostly remote users, and web hosting is done by a web hosting service. It doesn't pay to try to host your own website.

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reviewer2069877

Vice President at a tech services company with 51-200 employees

Provides real-time alerts and efficient data governance with easy integration

The best features of Amazon Macie include sensitive data identification, particularly for PII, which is pre-built and helpful because we don't have to define it ourselves. Those features are already embedded, which was beneficial. Additionally, some insights and alerts were coming up that were also pre-configured. It's not difficult to do that, but it's more of a build versus buy decision. These features were of great help to us. My experience with Amazon Macie's ability to provide alerts for suspicious activity in real-time has been good. We utilized the alerts for threat detection. Customizable features of Amazon Macie have helped significantly in maintaining fine-grained control over access and usage of sensitive information, offering a good combination of personalized options and out-of-the-box solutions.

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SureshKumar

Technical Consultant at Satcom Infotech Pvt Ltd

Has improved data visibility and protection while enabling automated compliance monitoring

Varonis Platform offers multiple features for data protection, such as data discovery and classification. We can identify, discover, and classify sensitive data effectively, which is crucial given the DPDP law in India and GDPR. The platform also excels in access and exposure tracking, enabling us to monitor users, permissions, and reduce access to sensitive files. Additionally, it includes UEBA for behavior analytics and threat detection, making it valuable for compliance and audit readiness. Varonis Platform has helped our organization primarily for DPDP compliance, although I currently don't have a specific example related to GDPR or HIPAA. A unique feature of Varonis Platform that stands out to me is that, in the current market, it is one of the best data classification solutions available. Compared to others such as Forcepoint, Varonis Platform is agent-based and AI-driven for detection and response, identifying data based on its content and context, and it includes automated remediation and lifecycle automation, making it a leading product in the market.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a stable solution. I rate the stability a ten out of ten...I rate the scalability a ten out of ten."

"Cloudflare has many features."

"The most valuable features of the solution are performance and security."

"The most valuable feature of Cloudflare DNS is its global reach and it is always evolving."

"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."

"It is a fast and secure DNS."

"The tool is user-friendly."

"From what I've seen so far, there are no negatives to report as of yet"

More Cloudflare pros

"The tool's performance is good."

"The tool gives confidence that our configuration is safe."

"The detailed reports on data privacy risk provided by Amazon Macie are really good and have contributed positively to our data governance strategies."

"The most important feature is remediation. In remediation support, there is no group permission. We'll go ahead and remediate the access from the Dell folder to the parent folder."

"The analytics would have to be our most valuable feature."

"The telemetry to capture everything and the reports are very easy to configure without having a developer degree."

"The solution ensures that users have not accidentally shared sensitive information with the wrong people or too many people."

"Varonis Platform has positively impacted my organization by providing clarity regarding data and permissions, improving visibility, security, and compliance."

"The solution has significantly improved data security and compliance posture by allowing us to track and monitor activities. We can see who accesses data and when files are created and understand what's happening in our environment."

"It can easily identify unusual behavior or access patterns that may pose a potential threat, while operating as a unified reporting system."

"On the Varonis side, technical support is phenomenal. Their ability to explain is very good, and they seem to be very knowledgeable. When I get an alert that doesn't quite make sense, they dive in there and kind of take me through it. That's very useful and very good. There are some false alerts, but it is better to have a false alert than no alert at all."

More Varonis Platform pros

Cons

"It would be helpful if the solution could continue evolving to compete with the other solutions on the market."

"It would be good if Cloudflare could have more servers for better traffic routing or an increase in the traffic routed. This is what I'd like to improve in Cloudflare."

"Cloudflare could offer a better view or maybe dashboards of the main resources used in the client."

"It should confirm audit findings of the assigned area with auditees to ensure that the audit conclusions are based on an accurate understanding of the issues."

"The Cloudflare load balancing capability hasn't really helped in enhancing my website's uptime and resiliency because we don't really get that much traffic; it's mostly remote users, and web hosting is done by a web hosting service."

"The solution could work at being less expensive. It costs a lot to use it."

"Technical support is not well developed. While there are good engineers, Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model."

"The analytics, basically the dashboard, doesn't have much to it."

More Cloudflare cons

"Amazon Macie is expensive."

"We have Microsoft Office 365. I just saw an article today which says that they're actually getting integrated with Microsoft Office 365, which would be a useful feature. For user-based reports, log on activity, and stuff like that, it doesn't seem to really be present like Log360. That could just be my inexperience with it. I've been dealing with it for only about two and a half months."

"It would be beneficial if the reporting in Varonis Platform could use PDFs instead of Excel for better graphs, as the dashboards are really good, and it would be nice to have simplified dashboards in PDF for business reporting purposes."

"While Varonis Platform is powerful, the initial data scanning and indexing can take significant time in large environments."

"It is significantly complex."

"The remediation process can be improved. There will be no existing permission group for the McAfee channel domains. We can create a new permissions group for the required folder."

"Varonis requires more access permissions for its core functions compared to competitors, which can be a concern for companies about data safety."

"There is one thing that if I add something manually, I get so many alerts. That's the biggest bad thing."

"For unstructured data monitoring, it's one of the top ones, if not the top one, due to its usability."

More Varonis Platform cons

Pricing and Cost Advice

"It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."

"That is one of the great features. I was able to access the majority of the features and services for free."

"The product's pricing is cheap."

"We are using the free tier of the solution."

"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."

"The cost primarily depends on the size of the organization."

"We are using the free version."

"The price of the solution is expensive."

More Cloudflare pricing and cost advice

"You need to pay per usage."

"It's expensive, kind of, really expensive."

"You could do a subscription, where you pay yearly, or you could purchase it outright. The licensing cost is based on the number of users on the system that you are monitoring."

"The platform is expensive. I rate the pricing a nine out of ten."

"Licensing is on an annual basis. Maintenance and renewal fees are separate. Varonis Datalert is quite expensive."

"The pricing is good. It neither expensive nor cheap. It is average."

"I would rate the pricing an eight out of ten, with ten being the most expensive."

"Varonis Platform wasn't certainly the cheapest solution."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

10%

Comms Service Provider

10%

Manufacturing Company

Financial Services Firm

21%

Manufacturing Company

Computer Software Company

Insurance Company

Financial Services Firm

15%

Manufacturing Company

Computer Software Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	46
Midsize Enterprise	8
Large Enterprise	25

No data available

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	12

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...

See all answers

Which would you choose - Cloudflare DNS or Quad9?

Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...

See all answers

What do you like most about Cloudflare?

Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.

See all answers

What needs improvement with Amazon Macie?

From my perspective, Amazon Macie can be improved by extending PII to make it more collaborative between the customer...

See all answers

What is your primary use case for Amazon Macie?

We are trying to use Amazon Macie for pattern matching, which is one of the things that we are doing, along with sens...

See all answers

What advice do you have for others considering Amazon Macie?

I haven't used the automated data discovery feature of Amazon Macie. We wanted to assess the multi-account management...

See all answers

What do you like most about Varonis Platform?

The solution has significantly improved data security and compliance posture by allowing us to track and monitor acti...

See all answers

What needs improvement with Varonis Platform?

While Varonis Platform is powerful, the initial data scanning and indexing can take significant time in large environ...

See all answers

What is your primary use case for Varonis Platform?

My main use case for Varonis Platform is for data classification on the user's machine, specifically for data visibil...

See all answers

Comparisons

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Compared 52% of the time

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Imperva Application Security Platform vs Cloudflare

Compared 3% of the time

Myra Security DDoS Protection vs Cloudflare

Compared 2% of the time

Azure DNS vs Cloudflare

Compared 2% of the time

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Microsoft Purview Data Loss Prevention vs Amazon Macie

Compared 76% of the time

Symantec Data Loss Prevention vs Amazon Macie

Compared 7% of the time

Google Cloud Data Loss Prevention vs Amazon Macie

Compared 6% of the time

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Microsoft Purview Data Governance vs Varonis Platform

Compared 17% of the time

Cyera vs Varonis Platform

Compared 10% of the time

BigID vs Varonis Platform

Compared 6% of the time

Wiz vs Varonis Platform

Compared 4% of the time

Microsoft Purview Information Protection vs Varonis Platform

Compared 2% of the time

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Product Reports

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Cloudflare

December 2025

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Data Loss Prevention (DLP)

December 2025

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Buyer's Guide

Varonis Platform

December 2025

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Also Known As

Cloudflare DNS

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Overview

Cloudflare enhances web performance and security with features like CDN caching and DDoS mitigation while providing easy DNS management and intuitive setup through its user-friendly dashboard.

Cloudflare is recognized for its comprehensive web security and performance solutions. Speed improvements are achieved through caching mechanisms and DDoS protection, combining ease of DNS management with flexible page rules. The robust analytics and threat insight tools provide valuable data, assisted by a user-friendly dashboard allowing quick setup and configuration. An API offers dynamic DNS settings ensuring low latency and high performance across the globe.

What are Cloudflare's key features?

CDN Caching: Enhances website speed through content delivery network caching.
Web Application Firewall: Protects websites from online threats.
DDoS Mitigation: Shields against distributed denial-of-service attacks.
DNS Management: Offers easy-to-use and flexible domain management.
SSL Certificates: Ensures secure connections between users and servers.
Analytics: Provides insights with robust analytics tools.

What benefits and ROI should users evaluate?

Enhanced Security: Strengthening web security with DDoS and firewall protection.
Speed Improvement: Faster content delivery with CDN caching.
Operational Simplicity: Simplifies website optimization through a user-friendly interface.
Scalable Solutions: Scales with global reach, lowering latency for improved performance.
Cost Efficiency: Offers layers of valuable functionality with pricing options.

Cloudflare finds utility across industries for DNS management and defense mechanisms. Its content delivery network assures fast content distribution and fortified security. Businesses integrate features like web application firewalls, load balancing, end-to-end SSL, and zero trust to protect websites from cyber threats while ensuring resilience and reliable performance.

Cloudflare

Amazon Macie is a security service that uses machine learning to automatically discover, classify, and protect sensitive data in AWS. Amazon Macie recognizes sensitive data such as personally identifiable information (PII) or intellectual property, and provides you with dashboards and alerts that give visibility into how this data is being accessed or moved. The fully managed service continuously monitors data access activity for anomalies, and generates detailed alerts when it detects risk of unauthorized access or inadvertent data leaks. Amazon Macie is available to protect data stored in Amazon S3.

Amazon Web Services (AWS)

Varonis Platform enhances data security and governance with advanced analytics, identifying unusual access patterns and sensitive areas. Its centralized interface manages permissions across systems, offering essential capabilities for alerting and reporting.

Varonis Platform provides continuous data protection and monitoring by identifying and alerting on unauthorized data access. It offers comprehensive insights into file access and user activities, supporting data classification and simplifying compliance with tracking and monitoring capabilities. Integration with storage systems enables users to manage permissions and access effectively. Room for improvement includes cloud integration and simplifying its interface and calculation engine for ease of use. Challenges include on-premises dependency, licensing costs, and a need for enhanced DLP capabilities.

What are the primary features of Varonis Platform?

24/7 Technical Support: Ensures continuous assistance and issue resolution.
Advanced Analytics: Identifies unusual data access patterns for increased security.
Centralized Permission Management: Manages access permissions across systems.
Data Classification: Categorizes data to enhance protection measures.
Integration with Storage Systems: Simplifies compliance through tracking and monitoring.

What benefits and ROI should users expect?

Increased Security: Protects against unauthorized data access.
Compliance Simplification: Offers comprehensive tracking and monitoring to meet compliance standards.
Efficient Permission Management: Simplifies access controls across platforms.
Enhanced Alerting: Provides timely notifications of potential security breaches.

In finance, Varonis aids in safeguarding sensitive financial data, while in healthcare, it secures patient records. Legal industries utilize it for protecting client information, and retail sectors manage sensitive customer data. These industries benefit from Varonis' ability to prevent unauthorized access and streamline compliance.

Varonis

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.

EDMUNDS, AUTODESK

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Buyer's Guide

Amazon Macie vs. Varonis Platform

December 2025

Free Report: Amazon Macie vs. Varonis Platform

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