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Amazon Cognito vs Gluu Flex comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
8th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Gluu Flex
Ranking in Access Management
12th
Average Rating
8.6
Reviews Sentiment
7.8
Number of Reviews
2
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (14th)
 

Mindshare comparison

As of January 2026, in the Access Management category, the mindshare of Amazon Cognito is 4.8%, down from 5.8% compared to the previous year. The mindshare of Gluu Flex is 1.9%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management Market Share Distribution
ProductMarket Share (%)
Amazon Cognito4.8%
Gluu Flex1.9%
Other93.3%
Access Management
 

Featured Reviews

Wojciech Doganowski - PeerSpot reviewer
Solutions Architect & PMO at AS TV Play Baltics/TV3 Group
International setup localization challenges drive custom development while outsourcing credential management enhances security
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.
EV
Owner at Process2product
Facilitates improvement through feedback collection, quizzes, and event data generation
Gluu has a mobile app catering to field workers. Normal workers use the web app, a complete cloud-based solution. They log in on any device and access the system. Gluu filters and displays relevant information based on the user's role in the processes. Users can set it up to view as a viewer, worker, manager, or controller of the area. The front end offers different views but provides an easy dashboard for employees. On the dashboard, users can configure it to show tasks, related work instructions, and connected processes. It's very user-friendly, allowing end-users to understand their tasks and processes without needing in-depth knowledge.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cognito speeds up our development and saves us time."
"This is a scalable solution. If our app or general usage increases, this solution can support it."
"I rate Amazon Cognito nine out of ten."
"The features most valuable to us are the ability to integrate with various IDPs and the capability to sync with multiple applications."
"The multi-factor authentication setup has room for improvement."
"What is quite valuable is that we can outsource storage of the credentials to AWS, and they manage it quite securely."
"The solution is proto connective and integrates well with other AWS services."
"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."
"Most of the features are related to banking within this particular IT industry. Security and the market are also important features."
"Gluu has a mobile app catering to field workers. Normal workers use the web app, a complete cloud-based solution. They log in on any device and access the system."
 

Cons

"The secure authentication of Amazon Cognito has benefited our company. We were previously using legacy signup systems."
"Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."
"The ease and simplicity of integration could be improved when using this solution. When using Okta, scope is a single endpoint with a parameter as a scope. In the Cognito for each scope, there is a separate endpoint."
"Amazon Cognito could improve by simplifying the configuration."
"What I found generally lacking in AWS is privileged access management (PAM)."
"I believe this product could improve by enriching user profiles."
"The setup and configuration can be complex, especially for advanced use cases."
"Amazon Cognito’s UI needs improvement while onboarding new users."
"The tool integrates AI into the process modeling aspect. I believe this addition will significantly enhance usability. Additionally, it might be beneficial to have the capability to import content from other tools into this platform. Our platform follows its business process modeling notation standard, which differs from BPM. It uses a simpler notation, making it easier. The ability to import content from other tools could accommodate users accustomed to different standards."
"I would like to see features around federation, authentication, authorization, and AI APIs with a ChatGPT interface."
 

Pricing and Cost Advice

"The pricing of this solution is good compared to other solutions on the market."
"The product is relatively inexpensive compared to other tools."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"We pay $600 monthly per user for licences and there are no other additional costs."
"The pricing is bad so I rate it a two out of ten."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The price of the solution depends on the number of users using it."
"The price is reasonable."
"The tool is cheaper compared to typical German products. I rate the product’s pricing a four out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Comms Service Provider
9%
Manufacturing Company
8%
Healthcare Company
6%
Insurance Company
47%
Comms Service Provider
13%
Government
9%
Media Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise4
Large Enterprise4
No data available
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
Branding could be improved. When you use the Amazon Cognito domain and have a panel to login the user, I would add more customization options, such as icons or customization to the modal window whi...
What do you like most about Gluu?
Gluu has a mobile app catering to field workers. Normal workers use the web app, a complete cloud-based solution. They log in on any device and access the system.
What is your experience regarding pricing and costs for Gluu?
The tool is cheaper compared to typical German products. I rate the product’s pricing a four out of ten. The cost depends on the model you choose. If you go bigger, like a thousand or more users, t...
What needs improvement with Gluu?
The tool integrates AI into the process modeling aspect. I believe this addition will significantly enhance usability. Additionally, it might be beneficial to have the capability to import content ...
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Dubai Municipality
Find out what your peers are saying about Amazon Cognito vs. Gluu Flex and other solutions. Updated: December 2025.
879,853 professionals have used our research since 2012.