Amazon Cognito vs Gluu Flex comparison

Amazon Web Services (AWS) and Gluu Inc are both solutions in the Access Management category. Amazon Web Services (AWS) is ranked #10 with an average rating of 7.6, while Gluu Inc is ranked #13 with an average rating of 10.0. Amazon Web Services (AWS) holds a 6.3% mindshare in AM, compared to Gluu Inc’s 1.6% mindshare. Additionally, 80% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Gluu Inc users who would recommend it.

Amazon Cognito

Read 15 Amazon Cognito reviews

1,686 Views
1,602 Comparison Views

80% willing to recommend

Gluu Flex

Read 2 Gluu Flex reviews

502 Views
377 Comparison Views

100% willing to recommend

Amazon Cognito

Gluu Flex

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Executive SummaryUpdated on Jun 15, 2025

Amazon Cognito and Gluu Flex compete in identity and access management solutions. While Amazon Cognito is praised for its seamless AWS integration and cost-effectiveness, Gluu Flex appears preferable for its advanced features and customization capabilities, catering to complex enterprise requirements.

Features: Amazon Cognito integrates seamlessly with AWS services, offers intuitive management of authentication and user data, and automatically synchronizes user profiles across devices. Gluu Flex provides advanced customization options, supports a wide range of identity protocols, and accommodates complex security policies.

Ease of Deployment and Customer Service: Amazon Cognito facilitates easy deployment within AWS ecosystems, taking advantage of extensive AWS documentation for support. Gluu Flex may require a more complex deployment due to its customizable nature but offers dedicated support and tailored integration for specific security needs.

Pricing and ROI: Amazon Cognito offers a cost-effective solution for AWS users, allowing scalable deployments with minimal initial investment, enhancing ROI for small to medium-sized businesses. Gluu Flex may have a higher initial setup cost but provides significant long-term value through its comprehensive feature set, which benefits large enterprises with unique authentication needs.

To learn more, read our detailed Amazon Cognito vs. Gluu Flex Report (Updated: September 2025).

Buyer's Guide

Amazon Cognito vs. Gluu Flex

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon Cognito

Ranking in Access Management

10th

Average Rating

7.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Gluu Flex

Ranking in Access Management

13th

Average Rating

8.6

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

Identity and Access Management as a Service (IDaaS) (IAMaaS) (13th)

Mindshare comparison

As of October 2025, in the Access Management category, the mindshare of Amazon Cognito is 6.3%, up from 5.6% compared to the previous year. The mindshare of Gluu Flex is 1.6%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Access Management Market Share Distribution
Product	Market Share (%)
Amazon Cognito	6.3%
Gluu Flex	1.6%
Other	92.1%

Access Management

Featured Reviews

Wojciech Doganowski

Solutions Architect & PMO at AS TV Play Baltics/TV3 Group

International setup localization challenges drive custom development while outsourcing credential management enhances security

We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.

Read full review

EtienneVenter

Owner at Process2product

Facilitates improvement through feedback collection, quizzes, and event data generation

Gluu has a mobile app catering to field workers. Normal workers use the web app, a complete cloud-based solution. They log in on any device and access the system. Gluu filters and displays relevant information based on the user's role in the processes. Users can set it up to view as a viewer, worker, manager, or controller of the area. The front end offers different views but provides an easy dashboard for employees. On the dashboard, users can configure it to show tasks, related work instructions, and connected processes. It's very user-friendly, allowing end-users to understand their tasks and processes without needing in-depth knowledge.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the key benefits of this software is its ease of integration with a wide range of applications, including mobile apps and web applications. This simplifies the process of integration, and it can be seamlessly incorporated with Azure, Kubernetes, and other software systems."

"The federation is one of the most efficient features as the pricing is competitive."

"I appreciate Amazon Cognito's ability to scale with demand and its seamless user verification features."

"The most valuable features of Amazon Cognito are the pre and post-token generation, and the different Cognito triggers. It has lots of functionality and flexibility."

"The most valuable feature of the solution is its swift authentication."

"What is quite valuable is that we can outsource storage of the credentials to AWS, and they manage it quite securely."

"They offer a permission tool to help us manage multi-factor authentication."

"The most valuable features of Amazon Cognito are OTP validation and email validation."

More Amazon Cognito pros

"Gluu has a mobile app catering to field workers. Normal workers use the web app, a complete cloud-based solution. They log in on any device and access the system."

"Most of the features are related to banking within this particular IT industry. Security and the market are also important features."

Cons

"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT. It requires a complex program to customize the token currently, however, the UI could support this configuration better."

"The secure authentication of Amazon Cognito has benefited our company. We were previously using legacy signup systems."

"The ease and simplicity of integration could be improved when using this solution. When using Okta, scope is a single endpoint with a parameter as a scope. In the Cognito for each scope, there is a separate endpoint."

"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."

"You need to evaluate the export users. The multifactor authentication, much less this room for improving the configuration setup of that."

"I would rate its scalability as five out of ten. Moving users between different pools or accounts creates new identities, which means IDs stored in our database must also be changed."

"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT."

"The setup and configuration can be complex, especially for advanced use cases."

More Amazon Cognito cons

"The tool integrates AI into the process modeling aspect. I believe this addition will significantly enhance usability. Additionally, it might be beneficial to have the capability to import content from other tools into this platform. Our platform follows its business process modeling notation standard, which differs from BPM. It uses a simpler notation, making it easier. The ability to import content from other tools could accommodate users accustomed to different standards."

"I would like to see features around federation, authentication, authorization, and AI APIs with a ChatGPT interface."

Pricing and Cost Advice

"The price of the solution depends on the number of users using it."

"We pay $600 monthly per user for licences and there are no other additional costs."

"The product is relatively inexpensive compared to other tools."

"The price of Amazon Cognito is low. The pricing model is based on the users."

"The pricing is bad so I rate it a two out of ten."

"The price of Amazon Cognito is expensive. We are on an annual subscription."

"The pricing of this solution is good compared to other solutions on the market."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"The tool is cheaper compared to typical German products. I rate the product’s pricing a four out of ten."

"The price is reasonable."

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Comms Service Provider

10%

Manufacturing Company

Healthcare Company

Insurance Company

47%

Government

14%

Comms Service Provider

10%

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	4
Large Enterprise	4

No data available

Questions from the Community

What do you like most about Amazon Cognito?

The most valuable feature of the solution is its swift authentication.

See all answers

What is your experience regarding pricing and costs for Amazon Cognito?

The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...

See all answers

What needs improvement with Amazon Cognito?

See all answers

What do you like most about Gluu?

Gluu has a mobile app catering to field workers. Normal workers use the web app, a complete cloud-based solution. They log in on any device and access the system.

See all answers

What is your experience regarding pricing and costs for Gluu?

The tool is cheaper compared to typical German products. I rate the product’s pricing a four out of ten. The cost depends on the model you choose. If you go bigger, like a thousand or more users, t...

See all answers

What needs improvement with Gluu?

The tool integrates AI into the process modeling aspect. I believe this addition will significantly enhance usability. Additionally, it might be beneficial to have the capability to import content ...

See all answers

Comparisons

Microsoft Entra ID vs Amazon Cognito

Compared 61% of the time

Cloudflare One vs Amazon Cognito

Compared 11% of the time

Auth0 vs Amazon Cognito

Compared 9% of the time

ForgeRock vs Amazon Cognito

Compared 4% of the time

CyberArk Privileged Access Manager vs Amazon Cognito

Compared 2% of the time

More Amazon Cognito Competitors

Okta Workforce Identity vs Gluu Flex

Compared 25% of the time

Microsoft Entra ID vs Gluu Flex

Compared 20% of the time

OpenIAM Access Manager vs Gluu Flex

Compared 20% of the time

Auth0 vs Gluu Flex

Compared 19% of the time

More Gluu Flex Competitors

Product Reports

Buyer's Guide

Amazon Cognito

October 2025

Download Amazon Cognito product report

Buyer's Guide

Access Management

September 2025

Download Gluu Flex product report

Overview

Amazon Cognito is a simple user identity and data synchronization service that helps you securely manage and synchronize app data for your users across their mobile devices. You can create unique identities for your users through a number of public login providers (Amazon, Facebook, and Google) and also support unauthenticated guests. You can save app data locally on users’ devices allowing your applications to work even when the devices are offline. With Amazon Cognito, you can save any kind of data in the AWS Cloud, such as app preferences or game state, without writing any backend code or managing any infrastructure. This means you can focus on creating great app experiences instead of having to worry about building and managing a backend solution to handle identity management, network state, storage, and sync.

Amazon Web Services (AWS)

Gluu Flex is an enterprise-level tool designed for identity and access management, offering advanced security and flexibility tailored to meet demanding IT environments. Focusing on high-performance capabilities, Gluu Flex caters to complex authentication needs for businesses.

This platform provides scalable solutions for businesses looking to integrate efficient identity management. It is designed with adaptability in mind, enabling seamless integration with existing infrastructure. The core features support a robust authentication framework that ensures secure user access across IT systems. With the flexibility to handle complex configurations and provide comprehensive support, it meets the modern demands businesses face.

What are the key features of Gluu Flex?

Scalable Architecture: Easily adapts to growing business needs without compromising performance.
Advanced Authentication: Supports multifactor authentication for enhanced security.
Seamless Integration: Integrates smoothly with existing IT environments.
Comprehensive Support: Offers thorough documentation and responsive customer service.

What benefits should you expect from using Gluu Flex?

Enhanced Security: Delivers robust protection against unauthorized access.
Cost Efficiency: Reduces overhead by streamlining identity management processes.
Operational Agility: Provides faster response to evolving IT requirements.
Increased Compliance: Ensures alignment with regulatory standards for data protection.

In industries such as finance, healthcare, and manufacturing, Gluu Flex is implemented to safeguard sensitive information and streamline access management. Its ability to offer bespoke security solutions makes it a preferred choice for sectors with stringent compliance needs, allowing businesses to achieve greater efficiency and control.

Gluu Inc

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

Dubai Municipality

Buyer's Guide

Amazon Cognito vs. Gluu Flex

September 2025

Free Report: Amazon Cognito vs. Gluu Flex

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