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Adobe Workfront vs Avid Interplay Media Asset Manager comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Workfront
Ranking in Digital Asset Management
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
38
Ranking in other categories
Project Management Software (11th)
Avid Interplay Media Asset ...
Ranking in Digital Asset Management
6th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Digital Asset Management category, the mindshare of Adobe Workfront is 12.2%, down from 15.4% compared to the previous year. The mindshare of Avid Interplay Media Asset Manager is 6.7%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Asset Management
 

Featured Reviews

Graham Sprague - PeerSpot reviewer
Centralized task management and simplified creative collaboration but interface is inconsistent
Adobe Workfront could improve its interface, which may benefit from an overhaul for better consistency between the web interface and the API. The current setup was not originally designed API-first, leading to some confusion and differences in available functions. Additionally, the low-code environment in Workfront Fusion is beneficial yet sometimes limiting, and it might be more powerful with enhancements.
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
9%
Healthcare Company
9%
Retailer
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Workfront?
Workfront incurs around a hundred thousand plus dollars per year. Licensing is strict, particularly with free accounts, however, it offers flexibility in project access, which could be enhanced fur...
What needs improvement with Workfront?
Integration with Azure DevOps could be improved to facilitate better communication between the two systems. The current report is not providing the expected side-by-side comparison of capabilities,...
What is your primary use case for Workfront?
For my team, we are using Adobe Workfront ( /products/adobe-workfront-reviews ) right now to support demand management, primarily. We also pull some high-level reports on status. From our perspecti...
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Also Known As

AtTask, Workfront DAM
Interplay Media Asset Manager, Blue Order
 

Overview

 

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse
TelevisÊo do Catar
Find out what your peers are saying about Cloudinary, Adobe, Aprimo and others in Digital Asset Management. Updated: August 2025.
865,295 professionals have used our research since 2012.