ActiveCampaign vs Siebel CRM comparison

ActiveCampaign and Oracle are both solutions in the CRM category. ActiveCampaign is ranked #35 with an average rating of 8.5, while Oracle is ranked #9 with an average rating of 7.7. ActiveCampaign holds a 0.4% mindshare in CRM, compared to Oracle’s 5.2% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 88% of Oracle users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

168 Views
166 Comparison Views

100% willing to recommend

Siebel CRM

Read 20 Siebel CRM reviews

2,337 Views
2,244 Comparison Views

88% willing to recommend

ActiveCampaign

Siebel CRM

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Executive SummaryUpdated on Dec 19, 2024

Siebel CRM and ActiveCampaign are competing products in the CRM space, offering solutions for businesses seeking comprehensive customer relationship management. While Siebel CRM is renowned for its capabilities in large-scale enterprises, ActiveCampaign gains an edge with its ease of use and affordability, making it favorable for small to medium-sized businesses.

Features: Siebel CRM provides extensive customizable options, detailed analytics, automation, and scalability to meet complex enterprise needs. ActiveCampaign offers email marketing automation and integration, simplifying marketing tasks and appealing to businesses streamlining efforts.

Ease of Deployment and Customer Service: ActiveCampaign provides quick deployment with a straightforward setup and efficient customer support, making it a choice for rapid implementation. Siebel CRM requires more time for deployment due to its complexity and customization, necessitating substantial IT resources suitable for businesses with dedicated teams.

Pricing and ROI: ActiveCampaign offers competitive pricing with flexible plans, demonstrating promising ROI for cost-efficient businesses. Its lower setup costs and subscription-based model make it accessible to many companies. Siebel CRM involves higher setup costs and initial investment, reflecting enterprise capabilities and yielding high ROI for businesses needing extensive functionalities.

To learn more, read our detailed ActiveCampaign vs. Siebel CRM Report (Updated: July 2025).

Buyer's Guide

ActiveCampaign vs. Siebel CRM

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

35th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Siebel CRM

Ranking in CRM

9th

Average Rating

7.6

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Local Government CRM (3rd)

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of ActiveCampaign is 0.4%, up from 0.2% compared to the previous year. The mindshare of Siebel CRM is 5.2%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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ShirazShah

CRM Specialist at Allied Bank Limited

Integration capabilities facilitate efficient data management and enhance customer service, but the analytics requires improvement

The analytics capabilities in Siebel CRM have presented numerous challenges. Due to these challenges, we had to integrate Microsoft Power BI. The CRM analytics was not sufficient for our needs, given that we have four million customers and a thousand products. We are currently focusing on the upgrade and discussing with Oracle. If there have been improvements in the analytics side over the past few years, we are open to evaluating them. Currently, all analytics are being done on Power BI. The data is exported to our data lake, and Power BI is being used for all reporting and analytics. Even our customer 360, which is the core of any CRM, has Power BI widgets built-in through iframe because we could not accomplish this through Siebel CRM. The analytics component has been the main pain point for our organization, particularly due to processing time and performance with our large customer base.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Siebel CRM has a strong database model, workflow and integration tools."

"The solution's order management pack is quite fantastic."

"The solution is scalable."

"Due to the many features that are built in from a CRM perspective, it is the best product we have."

"The flexibility is very good."

"It is quite robust and flexible. You can develop almost anything you want. You go into the tools, and you can do anything you want."

"It is easier to communicate with local companies within a large organization using Siebel CRM."

"Siebel offers a high level of customization which has been valuable. The solution also offers the ability to model complex products."

More Siebel CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"Currently, Siebel CRM is not helping the agent provide faster feedback to the customer."

"However, there are areas that this product has not evolved at par with global industry trends, including the UX/UI and cloud capabilities."

"Siebel is not user-friendly."

"It is difficult to set up."

"Siebel is pricey compared to other CRM tools. That's the problem. Although it's a highly stable and functionally rich application, customers are not willing to pay that price for it. Customers can find CRM software that gives them similar functionality at a lower price. There are so many others on the market like Salesforce."

"Siebel CRM can improve as an ERP and for a few corporate business workloads."

"The backend performance of Siebel could be improved as it is often slow. In addition, the Open UI is not that responsive."

"The problem with Siebel is that everything is customizable in it. It's probably over-engineered, which makes it difficult to use, and it makes it difficult for the users to get started with the system."

More Siebel CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"I think the tool’s pricing is exaggerated. Once you do the price sizing as per your business needs, you would find that the price of other solutions like Zoho CRM, HubSpot CRM, Salesforce CRM, etc. would be always the same."

"This solution is expensive compared to other solutions in the market. This makes it difficult to convince our customers to use it. The customers who are already using Siebel have thought about moving to Velocity or Salesforce."

"The product is expensive."

"The price of Siebel CRM depends on the usage of the business requirement. For large enterprises the price it's very good but if you are using it for medium scale enterprises, the price is very expensive."

"Its licensing is yearly."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

12%

Financial Services Firm

12%

Government

11%

Manufacturing Company

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

See all answers

What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What do you like most about Siebel Sales?

Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing...

See all answers

What is your experience regarding pricing and costs for Siebel Sales?

I do not have any information on pricing, setup cost, or licensing.

See all answers

What needs improvement with Siebel Sales?

See all answers

Comparisons

No data available

Microsoft Dynamics CRM vs Siebel CRM

Compared 24% of the time

Oracle CRM vs Siebel CRM

Compared 19% of the time

SAP CRM vs Siebel CRM

Compared 16% of the time

Salesforce Sales Cloud vs Siebel CRM

Compared 9% of the time

Oracle CX Sales vs Siebel CRM

Compared 8% of the time

More Siebel CRM Competitors

Product Reports

Buyer's Guide

CRM

August 2025

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Buyer's Guide

Siebel CRM

July 2025

Download Siebel CRM product report

Also Known As

No data available

Siebel Sales

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Siebel CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. With its robust features and user-friendly interface, Siebel CRM enables organizations to effectively manage customer interactions and enhance customer satisfaction. The solution offers a wide range of modules, including sales force automation, marketing automation, and customer service management, allowing businesses to automate and optimize their customer-facing activities.

Siebel CRM also provides advanced analytics and reporting capabilities, enabling businesses to gain valuable insights into their customer data and make informed decisions. With its flexible deployment options, including on-premises and cloud-based solutions, Siebel CRM can be tailored to meet the unique needs of any organization.

Oracle

Sample Customers

Information Not Available

Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Tªrk Telekom, Bouygues Telecom, City of Atlanta, IGEPA IT-SERVICE GmbH, ec4u expert consulting AG, Salud Responde, Sascar, Banca Transilvania, UL, Ingersoll Rand, The Royal Dutch Touring Club ANWB

Buyer's Guide

ActiveCampaign vs. Siebel CRM

July 2025

Free Report: ActiveCampaign vs. Siebel CRM

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