ActiveCampaign vs Oracle CRM comparison

ActiveCampaign and Oracle are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while Oracle is ranked #8 with an average rating of 7.7. ActiveCampaign holds a 0.5% mindshare in CRM, compared to Oracle’s 1.4% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 90% of Oracle users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

312 Views
312 Comparison Views

100% willing to recommend

Oracle CRM

Read 41 Oracle CRM reviews

1,602 Views
1,394 Comparison Views

90% willing to recommend

ActiveCampaign

Oracle CRM

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Executive SummaryUpdated on Dec 19, 2024

Oracle CRM and ActiveCampaign compete in the customer relationship management sector. ActiveCampaign seems to have the upper hand due to its user-friendly features, making it a cost-effective choice for smaller organizations seeking robust automation tools. In contrast, Oracle CRM is preferred for large-scale integrations and broader functionality for enterprise needs.

Features: Oracle CRM offers sales automation, financial management, and extensive functionalities suitable for larger organizations requiring a broad feature set. ActiveCampaign provides email marketing, automation, and CRM capabilities for smaller teams aiming for streamlined operations.

Ease of Deployment and Customer Service: Oracle CRM's deployment is more complex, catering to enterprise-grade needs with substantial support. ActiveCampaign offers a simpler deployment process with effective support for smaller teams who need quick and efficient implementation.

Pricing and ROI: Oracle CRM incurs higher initial setup costs, aligning with its enterprise-targeted approach, promising substantial ROI for extensive deployments. ActiveCampaign offers affordable setup costs, making it accessible for small to midsize businesses and ensuring ROI through its scalable pricing model.

To learn more, read our detailed ActiveCampaign vs. Oracle CRM Report (Updated: September 2025).

Buyer's Guide

ActiveCampaign vs. Oracle CRM

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in CRM

8th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Marketing Automation (5th)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of ActiveCampaign is 0.5%, up from 0.3% compared to the previous year. The mindshare of Oracle CRM is 1.4%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Oracle CRM	1.4%
ActiveCampaign	0.5%
Other	98.1%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Erick Kathurima

CIO at Clarinox Technologies

Seamless integration supports comprehensive customer management

I use Oracle CRM for sales purposes The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud. This includes reporting and advanced analytics capabilities. The AI feature needs improvement. The technical support also has…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The reporting features are valuable."

"CRM's performance is good, we've never faced any issues with it."

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"Technical support is very fast. It's customer friendly."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"I find the reporting features impactful."

"The most important feature is the ability to assign a plan using the manual close function."

"The forecasting reporting section was the most useful."

More Oracle CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The solution's mobile app needs to be enriched with more functionalities in the future."

"An improvement would be to lower the price of the license."

"With Oracle CRM, people report some usual downtime and frequent outages."

"Oracle CRM can improve integration and performance."

"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."

"A specialized team is required for managing Oracle, which is extra overhead for the customer."

"The performance could be better."

"The configuration requires a lot of technical intervention."

More Oracle CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The solution is expensive."

"The cost of a license with support is slightly higher than a regular license."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"It is not cheap. It is more suitable for big companies."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"The licensing is on a yearly basis."

More Oracle CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

University

12%

Financial Services Firm

10%

Educational Organization

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	22

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

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What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations. When a client asks for any support, ...

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Comparisons

No data available

Siebel CRM vs Oracle CRM

Compared 28% of the time

SAP CRM vs Oracle CRM

Compared 24% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Oracle Eloqua vs Oracle CRM

Compared 6% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

CRM

September 2025

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Buyer's Guide

Oracle CRM

September 2025

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Also Known As

No data available

Market2Lead

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

Information Not Available

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

ActiveCampaign vs. Oracle CRM

September 2025

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