ActiveCampaign vs Oracle CRM comparison

ActiveCampaign and Oracle are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while Oracle is ranked #8 with an average rating of 7.6. ActiveCampaign holds a 0.3% mindshare in CRM, compared to Oracle’s 3.2% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 89% of Oracle users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

128 Views
71 Comparison Views

100% willing to recommend

Oracle CRM

Read 38 Oracle CRM reviews

1,413 Views
904 Comparison Views

89% willing to recommend

ActiveCampaign

Oracle CRM

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Executive SummaryUpdated on Dec 19, 2024

Oracle CRM and ActiveCampaign compete in the customer relationship management sector. ActiveCampaign seems to have the upper hand due to its user-friendly features, making it a cost-effective choice for smaller organizations seeking robust automation tools. In contrast, Oracle CRM is preferred for large-scale integrations and broader functionality for enterprise needs.

Features: Oracle CRM offers sales automation, financial management, and extensive functionalities suitable for larger organizations requiring a broad feature set. ActiveCampaign provides email marketing, automation, and CRM capabilities for smaller teams aiming for streamlined operations.

Ease of Deployment and Customer Service: Oracle CRM's deployment is more complex, catering to enterprise-grade needs with substantial support. ActiveCampaign offers a simpler deployment process with effective support for smaller teams who need quick and efficient implementation.

Pricing and ROI: Oracle CRM incurs higher initial setup costs, aligning with its enterprise-targeted approach, promising substantial ROI for extensive deployments. ActiveCampaign offers affordable setup costs, making it accessible for small to midsize businesses and ensuring ROI through its scalable pricing model.

To learn more, read our detailed ActiveCampaign vs. Oracle CRM Report (Updated: June 2025).

Buyer's Guide

ActiveCampaign vs. Oracle CRM

June 2025

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Helped 857,028 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in CRM

8th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Automation (5th)

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of Oracle CRM is 3.2%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Technical support is very fast. It's customer friendly."

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"The forecasting reporting section was the most useful."

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

"The solution is scalable."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"Oracle CRM is a stable solution."

More Oracle CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The configuration requires a lot of technical intervention."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"The performance could be better."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"Though Oracle CRM's support has a good reaction time, it needs to be better."

"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."

"The data visualization should be better in Oracle CRM."

More Oracle CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The solution is expensive."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"Compared to alternative solutions Oracle CRM is expensive."

"It is not cheap. It is more suitable for big companies."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"There is a license required to use this solution. The price is reasonable for a CRM."

"The product's pricing is manageable and flexible."

More Oracle CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

14%

University

12%

Computer Software Company

12%

Government

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

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What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

Comparisons

No data available

Siebel CRM vs Oracle CRM

Compared 34% of the time

SAP CRM vs Oracle CRM

Compared 30% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

CRM

June 2025

Download ActiveCampaign product report

Buyer's Guide

Oracle CRM

May 2025

Download Oracle CRM product report

Also Known As

No data available

Market2Lead

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

Information Not Available

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

ActiveCampaign vs. Oracle CRM

June 2025

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