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ActiveCampaign vs escala CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
30th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
escala CRM
Ranking in CRM
33rd
Average Rating
9.0
Reviews Sentiment
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of escala CRM is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
ActiveCampaign0.6%
escala CRM0.5%
Other98.9%
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Head of Markting at Vanderkamp
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
Alveiro Goyeneche - PeerSpot reviewer
Desarrollo de negocios at SEGEN GROUP SAS
Best suitable for small to medium companies and offers excellent technical support and training
The dashboard and reporting features of escala CRM have been beneficial because they are straightforward to use. Unlike other tools that try to do too much, escala focuses on simplicity, making it easier to train employees and adapt to our market needs. This simplicity is crucial for us, as extensive training can be expensive and time-consuming. The integration of Escala CRM with other tools is very good, particularly due to its use of APIs. Integrating with other applications is straightforward and standard practice, making it easy to connect with different tools as needed. Whether I would recommend escala CRM to others depends on the specific needs of the customer. If they require more than just CRM functionality, such as digital marketing capabilities, escala may not be a good fit. However, if they primarily need CRM features, it is worth considering based on its focus on small and medium-sized companies, excellent support, and training. Overall, I would rate escala CRM as a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"The most valuable feature of Escala CRM is its excellent training and support."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"It might not be suitable for larger enterprises."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
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Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
What do you like most about escala CRM?
The most valuable feature of Escala CRM is its excellent training and support.
What needs improvement with escala CRM?
Currently, I don't see any areas that need improvement with Escala CRM. It meets our needs well at the moment. However, it might not be suitable for larger enterprises.
What is your primary use case for escala CRM?
Escala CRM is very good for sales tracking, lead management, and self-tracking. It is practical, simple, and easy to use, especially for companies with up to 100 employees. The process on the site ...
 

Comparisons

 

Overview

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