ACT! vs IMImobile IMIcampaign comparison

Act! and IMImobile are both solutions in the Marketing Automation category. Act! is ranked #60, while IMImobile is ranked #32. Act! holds a 0.1% mindshare in MA, compared to IMImobile’s 0.1% mindshare. Additionally, 100% of IMImobile users are willing to recommend the solution.

ACT!

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21 Comparison Views

IMImobile IMIcampaign

Read 1 IMImobile IMIcampaign review

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80 Comparison Views

100% willing to recommend

ACT!

IMImobile IMIcampaign

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between ACT! and IMImobile IMIcampaign based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: June 2025).

Buyer's Guide

Marketing Automation

June 2025

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Helped 861,170 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ACT!

Ranking in Marketing Automation

60th

Average Rating

0.0

Number of Reviews

Ranking in other categories

CRM (47th)

IMImobile IMIcampaign

Ranking in Marketing Automation

32nd

Average Rating

8.0

Reviews Sentiment

9.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of ACT! is 0.1%, down from 0.2% compared to the previous year. The mindshare of IMImobile IMIcampaign is 0.1%, down from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

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reviewer2069073

Tech Leader at a financial services firm with 10,001+ employees

Great bulk upload and two-way SMS

I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…

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Comparisons

Prophet CRM vs ACT!

Compared 100% of the time

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Product Reports

Buyer's Guide

CRM

June 2025

Download ACT! product report

Buyer's Guide

Marketing Automation

June 2025

Download IMImobile IMIcampaign product report

Overview

Designed with extensive user input, Act! v16 delivers new functionality and enhancements that help you maximize your time, prioritize intelligently, and be informed and prepared to market and sell. Create a holistic view of all relationship interactions at a company automatically, and benefit from an insightful look back at a consolidated history for your system and everyone you do business with. Take the guesswork out of knowing where to prioritize your time based on data-driven customer intelligence, and quickly perform actions en masse to free up your time. Drive productivity in the field with new mobile enhancements2 and gain peace of mind knowing your system and data are healthy via proactive system notifications. - Streamlined Company Management & Global Actions Increase Sales Effectiveness - New Calculated Fields Drive Prioritization and Maximize Customer IQ - New History View Provides an Insightful Look Back - Act! Premium Mobile3 Enhancements Drive Productivity in the Field - Usability and System Improvements for Speed and Peace of Mind

Act!

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

Sample Customers

American Health Insurance, Amerifund, Buelow Financial Group, Design North, KM Medical, Sandler Training, Chemical Distributors Inc, PDM Steel Service Centers Inc, Recorded Books

EE, O2, Schneider National

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2025.

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861,170 professionals have used our research since 2012.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.