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Act-On Software vs HubSpot Marketing Hub vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of Act-On Software is 1.5%, up from 1.0% compared to the previous year. The mindshare of HubSpot Marketing Hub is 9.4%, down from 10.9% compared to the previous year. The mindshare of Oracle Eloqua is 7.7%, down from 10.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub9.4%
Oracle Eloqua7.7%
Act-On Software1.5%
Other81.4%
Marketing Automation
 

Featured Reviews

it_user82449 - PeerSpot reviewer
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.
Anika Gaur - PeerSpot reviewer
Marketing efficiency with automation and exceptional support
The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.
Madhan Krishnamoorthy - PeerSpot reviewer
Integration with CRM and third-party systems significantly boosts campaign management
The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
22%
Manufacturing Company
12%
Educational Organization
7%
Performing Arts
6%
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Healthcare Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise1
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise6
Large Enterprise10
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise9
Large Enterprise21
 

Questions from the Community

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What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...
What needs improvement with Oracle Eloqua?
One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link vario...
What is your primary use case for Oracle Eloqua?
I'm currently working with Oracle Eloqua Enterprise version. I work as a consultant for Accenture, which is an MNC, a...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...
 

Also Known As

No data available
No data available
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.
867,497 professionals have used our research since 2012.