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Act-On Software vs HubSpot Marketing Hub vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of Act-On Software is 2.1%, up from 0.8% compared to the previous year. The mindshare of HubSpot Marketing Hub is 10.0%, up from 9.6% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
HubSpot Marketing Hub10.0%
Oracle Eloqua5.4%
Act-On Software2.1%
Other82.5%
Marketing Automation
 

Featured Reviews

it_user82449 - PeerSpot reviewer
Business Systems Manager at a consultancy with 501-1,000 employees
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.
Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
Madhan Krishnamoorthy - PeerSpot reviewer
Senior Functional Consultant at a tech vendor with 51-200 employees
Integration with CRM and third-party systems significantly boosts campaign management
The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Before I joined, my company used a larger, more expensive but more popular software, and after switching to this, my team can still do everything it needs to for cheaper."
"Act-On is simple to use and it makes campaign development a breeze."
"Act-On has an outstanding customer support team and they escalate issues to their technical teams before the frustration level."
"Our organization was operating blindfolded before implementing Act-On."
"It is now much easier for us to send and segment emails, analyze our results and make smarter decisions."
"The most valuable features are the reports, overall usability, and ease of use."
"Very light solution with many types of marketing automation."
"It saves a lot of time."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"Customer Service: Pretty good and very responsive support. Technical Support: Very good"
"It's my understanding that the initial setup is a straightforward process."
"As a CRM tool, it looks good."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"E10 is a slick easy to use tool that is also robust for those automation experts."
"Eloqua is a fantastic tool for managing your communication strategy and your contact strategy."
"The stability is really good, and we have not had any problems."
"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."
"Once you get the knowledge to use it, Eloqua is so powerful."
"Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing."
"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."
"Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue."
 

Cons

"The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall."
"One area of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"Analytics system could be better."
"HubSpot’s scoring is not good."
"Sometimes the product can be glitchy in the email marketing and landing page creation and I find myself having to refresh the page."
"There are issues with the consistency of notifications."
"The solution can scale with no problem; it's just very expensive. One of the drawbacks to HubSpot is that it is a very pricey tool."
"It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand."
"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."
"The solution could improve by having a more user-friendly interface."
"Email WYSWIG editor is far from being the best I've seen, I recommend to work with FrontPage or Dreamweaver before and copy HTML code."
"Reporting is very clunky and not user friendly."
"​Reporting is very clunky and not user friendly.​"
"Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost."
"The product's initial setup process could be better."
 

Pricing and Cost Advice

Information not available
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"The solution is cheaper than its competitors."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"Have sufficient content before signing up for the 30-day trial."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"Oracle Eloqua is quite an affordable solution."
"The solution is expensive."
"It's quite expensive."
"Oracle Eloqua's pricing is medium."
"Oracle Eloqua can be expensive compared to alternatives."
"The tool is pricey compared to products like Marketo."
"Our licensing costs are yearly."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
13%
Manufacturing Company
11%
Construction Company
8%
Educational Organization
7%
Financial Services Firm
11%
Healthcare Company
9%
Construction Company
9%
Marketing Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise1
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise6
Large Enterprise11
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise9
Large Enterprise21
 

Questions from the Community

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What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI ...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific ...
What needs improvement with Oracle Eloqua?
Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...
What is your primary use case for Oracle Eloqua?
In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...
 

Also Known As

No data available
No data available
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.
885,667 professionals have used our research since 2012.