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Act-On Software vs Blueshift comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Act-On Software
Ranking in Marketing Automation
15th
Average Rating
9.0
Reviews Sentiment
8.7
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Blueshift
Ranking in Marketing Automation
11th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Personalization Engines (10th), Customer Data Platforms (CDP) (9th)
 

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Act-On Software is 2.1%, up from 0.8% compared to the previous year. The mindshare of Blueshift is 0.5%. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Blueshift0.5%
Act-On Software2.1%
Other97.4%
Marketing Automation
 

Featured Reviews

it_user82449 - PeerSpot reviewer
Business Systems Manager at a consultancy with 501-1,000 employees
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.
Boxahi Wallace - PeerSpot reviewer
Sales and Marketing Specialist at Unilever
Advanced customer journeys have boosted segmentation and now deliver more relevant campaigns
The best features Blueshift offers in my experience are customer data management and segmentation, intuitive and easy-to-use UI, quick and efficient customer support, and an intuitive user-friendly interface that allows me to manage complex data easily. Blueshift also offers robust features such as integration with Segment and other apps, retargeting with dynamic content pulled from data feeds and catalogs. Out of those features, I find myself relying on the customer segments and recommendation tool in Blueshift the most day-to-day because it has helped with automating and personalizing our tags. I would also add that the predictive score is very useful. Blueshift has positively impacted my organization by allowing us to launch triggered marketing campaigns targeted to specific segments based on users' behaviors on-site and deliver relevant personalized content using the AI-based recommendations tool.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Before I joined, my company used a larger, more expensive but more popular software, and after switching to this, my team can still do everything it needs to for cheaper."
"Act-On is simple to use and it makes campaign development a breeze."
"Our organization was operating blindfolded before implementing Act-On."
"Act-On has an outstanding customer support team and they escalate issues to their technical teams before the frustration level."
"It is now much easier for us to send and segment emails, analyze our results and make smarter decisions."
"Blueshift has positively impacted our organization in many ways over the past four years by helping us consolidate processes for getting our products into one system, improving and introducing new email streams, and automating emails, which saves us 30 to 50% of our time."
"Blueshift has positively impacted my organization by allowing us to launch triggered marketing campaigns targeted to specific segments based on users' behaviors on-site and deliver relevant personalized content using the AI-based recommendations tool."
"Blueshift has positively impacted my organization as it has been a great tool because it has had a tremendous impact on our email marketing KPIs."
 

Cons

"The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall."
"One area of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me."
"Regarding customer support, the response to our queries is somewhat slow, but they manage to respond."
"Blueshift can be improved in terms of campaign management features such as drag and drop, copying elements, general ease of use, and enhancements to the UX should be prioritized."
"The customer support is a bit slow; they take time to respond, and they should improve."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise1
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for Blueshift?
My experience with pricing, setup cost, and licensing has been cost-effective, and the settings cost was also effective and easy.
What needs improvement with Blueshift?
Blueshift can be improved by enhancing the reporting functionalities and ensuring that the flow of data is seamless. I would also add that support should be more available 24/7.
What is your primary use case for Blueshift?
My main use case for Blueshift is to use it as a customer data platform, both to manage, curate, and update our customer segmentation and to integrate that data into our email templates. A specific...
 

Overview

 

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
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Find out what your peers are saying about Act-On Software vs. Blueshift and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.