What is user behavior analytics? User behavior analytics (UBA) is a threat detection technology that uses advanced analytics to identify anomalous activity or malicious user behaviors. In order to detect these abnormal behaviors, UBA uses data science combined with machine learning to understand users' typical behaviors as they traverse enterprise environments. Once a baseline is created and a pattern of “normal” behavior or trends is recognized, UBA can run data through a series of algorithms in order to pinpoint anomalous activity that deviates from the baseline and that may be indicative of a threat.
Essentially, UBA helps security teams respond to threats that they may have otherwise missed. UBA is a valuable tool for organizations because insider threats are potentially the most damaging and also the hardest ones to detect.