Customer Data Platform or CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. A CDP enables marketers to understand customer data and derive insights to enrich the customer experience. Lemnisk’s AI-based customer data platform has been instrumental in driving millions of dollars’ worth of incremental leads and conversions for the world’s largest financial institutions.
| Product | Market Share (%) |
|---|---|
| Lemnisk | 0.6% |
| Segment | 11.2% |
| Hightouch | 6.9% |
| Other | 81.3% |
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