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Ariel Lindenfeld - PeerSpot reviewer
Director of Content at PeerSpot (formerly IT Central Station)
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When evaluating Demand Management, what aspect do you think is the most important to look for?

Let the community know what you think. Share your opinions now!

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1 Answer
Gene Hammons, MBA - PeerSpot reviewer
Director at a consultancy with 1-10 employees
Top 5Leaderboard
12 November 20

So Demand Management needs to really understand the product - demand for milk with POS data from the grocery retail level is vastly different than trying to determine what color jogging shorts will sell in what part of the country. Of course if Covid has taught us nothing else, wild swings in the demand for goods such as home toilet paper versus commercial paper products used in offices - well, it requires resiliency. We had a downtown ethnic restaurant survive by snapping up former fast food locations in the suburbs and creating meals-to-go from the downtown kitchen stocked in the suburb locations for a quick pick up from home. Try creating a demand curve for THAT. 

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