Analytics Director, SEO at a computer software company with 1,001-5,000 employees
Real User
Top 10
Aug 18, 2025
As part of the Google Suite, much of Looker Studio is free, but we have invested in templates and integrations. The costs are relatively low, though to get a better experience, some investment is necessary.
The pricing depends on the deal you manage; the strategy of all cloud providers is to offer discounts in the first years. Beyond the vendor lock-in threshold, you can still get good deals, but they may not be exceptional. I experienced moving things from AWS to GCP, and prices cost the same once discount options are applied; the difference may be in the services themselves.
I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues.
Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share...
As part of the Google Suite, much of Looker Studio is free, but we have invested in templates and integrations. The costs are relatively low, though to get a better experience, some investment is necessary.
The pricing depends on the deal you manage; the strategy of all cloud providers is to offer discounts in the first years. Beyond the vendor lock-in threshold, you can still get good deals, but they may not be exceptional. I experienced moving things from AWS to GCP, and prices cost the same once discount options are applied; the difference may be in the services themselves.
As I'm part of the technical team, I have no involvement with pricing decisions or licensing information.
I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues.
The product is available for free.
The cost is quite affordable based on feature analysis.
The solution is free but the Google Looker is expensive.
The tool is free.