CRM Specialist at a media company with 11-50 employees
Real User
Top 20
Oct 8, 2026
I would rate Insider a seven out of ten. I chose seven out of ten because Insider is a simple platform to use and it is useful. However, I think there are better platforms and better new platforms that users can choose from. Regarding Insider's AI capabilities, I used AI on Insider to make copies for pushes and communications. I did not use the AI for tasks that could be a problem for governance and security. I think they handle it in the way they should, so I believe they do it in a good way. I advise others looking into using Insider to talk with Insider beforehand to prepare them and explain how they could use the platform and really bring use cases that the company can set to improve conversion and the transactions the company needs. My overall rating for this review is seven out of ten.
I think that if your CRM or marketing technology PIC has experience, you can consider Insider. However, if you are only starting your CRM system, I think you can look for other tools. I gave this review a rating of 7.
Customer Data Platforms integrate customer information into a single database accessible to other systems, facilitating a comprehensive customer view without complex data silos. The CDP categorization involves solutions adept at compiling disparate data streams into cohesive profiles, allowing organizations to execute personalized marketing strategies effectively. By transforming raw data into actionable insights, businesses can better predict customer behavior and preferences, enhancing...
I would rate Insider a seven out of ten. I chose seven out of ten because Insider is a simple platform to use and it is useful. However, I think there are better platforms and better new platforms that users can choose from. Regarding Insider's AI capabilities, I used AI on Insider to make copies for pushes and communications. I did not use the AI for tasks that could be a problem for governance and security. I think they handle it in the way they should, so I believe they do it in a good way. I advise others looking into using Insider to talk with Insider beforehand to prepare them and explain how they could use the platform and really bring use cases that the company can set to improve conversion and the transactions the company needs. My overall rating for this review is seven out of ten.
I think that if your CRM or marketing technology PIC has experience, you can consider Insider. However, if you are only starting your CRM system, I think you can look for other tools. I gave this review a rating of 7.