What is Lucidya Social Listening? |
Social Listening is Lucidya's real-time social intelligence product designed for enterprise and government teams to monitor brand, customer, competitor, and industry conversations. Powered by proprietary Arabic NLP with 92% sentiment accuracy across 17 Arabic dialects, it transforms public discussions into actionable intelligence for reputation protection, competitor benchmarking, and faster decision-making.
Social Listening acts as the "Sense" layer where the customer journey starts, connecting seamlessly to Lucidya’s broader Agentic Customer Experience (CX) platform. The insights gathered here feed directly into a unified system built on more than a decade of regional expertise. By combining this real-time customer understanding with omnichannel execution and AI agents, the platform enables organizations to detect issues, make informed decisions, and autonomously resolve customer needs end to end.
Learn more about Lucidya Social Listening
Built for a reality where brand and market conversations move faster than most teams can track them, especially in Arabic. Businesses expanding across channels and markets face a constant, fragmented stream of social conversations and mentions, and most tools built for English-first markets miss the linguistic and cultural nuance of Arabic engagement entirely. The problem isn't a lack of data. It's that by the time a team spots a shift in sentiment or a brewing crisis, the moment to act on it has already started slipping away. Social Listening closes that gap by putting real-time, Arabic-native intelligence in front of the teams who need it, before a delay turns into churn, cost, or reputational damage.
What we do
With proprietary Arabic NLP developed entirely in-house, the platform processes sentiment, intent, tone, and cultural context across 17 Arabic dialects at 92% accuracy, a capability unmatched by global competitors relying on adapted English-first models. It monitors brand, customer, competitor, and industry conversations in real time across 7 major social platforms (X, Facebook, Instagram, YouTube, TikTok, Snapchat, and LinkedIn) alongside a broader ecosystem of news, blogs, TV, radio, and 20+ public review sites, surfacing patterns through topic and theme clustering, tracking share of voice against competitors, and flagging sentiment shifts and emerging risks the moment they happen.
Marketing, brand, communications, and insights teams use it to make faster, evidence-based decisions, protect brand reputation, benchmark against competitors, and act on what customers and the market are saying before problems escalate or opportunities pass.
The Lucidya advantage
Al Rajhi Takaful
ToYou
Saudi Arabian Airlines (Saudia)
GASCO
Kudu
Qiddiya
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