Customer Data Platform or CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. A CDP enables marketers to understand customer data and derive insights to enrich the customer experience. Lemnisk’s AI-based customer data platform has been instrumental in driving millions of dollars’ worth of incremental leads and conversions for the world’s largest financial institutions.
Product | Market Share (%) |
---|---|
Lemnisk | 0.6% |
Hightouch | 12.5% |
Segment | 11.4% |
Other | 75.5% |
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