Omni-Gen facilitates efficient data integration and mastering by tapping into businesspeople’s knowledge of domains such as customer, location, and supplier. An agile process continually refines the master record definitions they need, while users apply source mappings and rules for data quality, match/merge, and remediation. This process improves collaboration between businesspeople and developers, eliminating typical spreadsheet-based interactions during the design of models and cleansing rules.
Prym Consumer, Southwest Business Corporation