

Rubrik and NAKIVO compete in the data backup and recovery market. Rubrik appears to have the upper hand with its advanced features, speed, and recovery capabilities, making it ideal for larger enterprises.
Features: Rubrik offers advanced features such as Global Search, Instant Mount, and Cloud Archive that enhance disaster recovery and data retention. These features ensure efficient operations without additional infrastructure costs. NAKIVO provides core backup capabilities noted for affordability and simplicity, making it accessible for SMEs. It offers fast recovery and a straightforward interface, which is efficient for small to medium enterprises.
Room for Improvement: Users suggest that Rubrik should expand application support, improve error reporting, and enhance Hyper-V support. There's also a desire for better global management and granular restore options. NAKIVO could improve its integrations with other systems, as well as its cloud service support and reporting capabilities. Enhanced support for physical backups and deduplication rates is also recommended.
Ease of Deployment and Customer Service: Rubrik ensures efficient deployment across hybrid and on-premises environments, with excellent customer service that resolves issues quickly. NAKIVO offers easy deployment with ready-made virtual appliances and strong customer service praised for its responsiveness. Rubrik suits enterprises needing extensive support, while NAKIVO is ideal for small businesses seeking affordability with effective support.
Pricing and ROI: Rubrik is a premium solution that offers a compelling ROI by saving time and reducing manual tasks, despite higher upfront costs. NAKIVO is cost-effective, providing competitive pricing without sacrificing core functionality, making it an attractive option for smaller environments.
I have seen a return on investment through money savings and time efficiency.
In terms of money, we have saved more, and because we are able to replicate everything from production to DR, we can now seamlessly work in any environment we want.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
They are equipped with newer technology, requiring less attention.
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
Rubrik provides excellent customer service and technical support.
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
They are built with newer technology and processes, needing less support.
Rubrik has been stable, and we have not experienced any downtime.
When you do the restore, it is also stable and quickly delivering what we have been looking for.
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
They had given a feature of real-time replication which they stopped in NAKIVO.
We need more efficient search capabilities that allow searching by last name or login ID.
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Including packaged training with the product at the time of purchase would be beneficial.
The product is affordable even for smaller organizations.
The pricing is very low, and the licensing process makes it easy to obtain any quote.
Rubrik is considered expensive, with a price rating of three out of ten.
We could mix and match to optimize costs for our needs.
Rubrik is expensive due to its robust hardware.
The VM, restore, and file recovery capabilities are considered gold standards.
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
| Product | Market Share (%) |
|---|---|
| Rubrik | 4.6% |
| NAKIVO Backup & Replication | 1.2% |
| Other | 94.2% |

| Company Size | Count |
|---|---|
| Small Business | 80 |
| Midsize Enterprise | 16 |
| Large Enterprise | 9 |
| Company Size | Count |
|---|---|
| Small Business | 23 |
| Midsize Enterprise | 21 |
| Large Enterprise | 55 |
NAKIVO Backup & Replication delivers rapid deployment and intuitive management across environments like Windows, Linux, and NAS. It is known for fast VM recovery, robust data protection, and cloud integration with competitive pricing.
NAKIVO Backup & Replication supports diverse IT landscapes, offering efficient deduplication, offsite backups, and policy-based replication. Its granular file restores, effective compression, and seamless cloud integration make it a preferred choice for minimizing downtime and enhancing business resilience. Users highlight its security measures, flexible deployment options, and automatic backups as core strengths. However, further enhancements in interface refinement, storage array integrations, and broadened support for virtual technologies and physical machine backups could enhance user satisfaction. Users seek improved control over alerts, better reporting capabilities, and optimized deduplication and compression.
What are the key features of NAKIVO Backup & Replication?In industries like technology and finance, NAKIVO Backup & Replication is essential for securing virtual environments such as VMware and Hyper-V. Its deployment on NAS devices and capability for offsite backups to cloud platforms like AWS are appreciated. Organizations utilize it for backup, replication, and recovery of virtual machines using daily and incremental methods, ensuring efficient data protection and disaster recovery processes.
Rubrik is a backup and recovery solution that can be used as a converged data management platform for physical, virtual, and hybrid environments. The solution works to protect your data and applications from ransomware, operational failures, and rogue employees, and also helps your organization simplify data management and accelerate cloud mobility. In addition, Rubrik is designed for cloud integration and infinite scalability to enable hybrid cloud for all enterprises.
Rubrik’s software is also built to support most operating systems, databases, hypervisors, clouds, and SaaS applications, and the solution integrates with on-premises hardware if necessary.
Rubrik Features
Rubrik has many valuable key features. Some of the most useful ones include:
Rubrik Benefits
There are several benefits to implementing Rubrik. Some of the biggest advantages the solution offers include:
Reviews from Real Users
Below are some reviews and helpful feedback written by Rubrik users.
PeerSpot user Chadd B., System Administrator at a manufacturing company, says, “The solution is easy to use with an intuitive web interface, helpful support, good performance, and saves us time. The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds. The VM backup and the SQL backup are blazingly fast for both backup and recovery.”
A Storage Administrator at a healthcare company explains that the solution “Cut our backup management time significantly, and the near-instant recovery reduces our downtime. He also comments that “The scalability is wonderful. That is one of our biggest advantages with this.”
Burhan S., Systems Engineer at Harvard University, mentions, "There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."
Kevin M., Head Of Operations at University of Reading, states, “The solution’s SLA-based functionality means we don't have to manually manage backup windows, and recovery times have been notably reduced. Its web interface is really easy to use. It's just click and go. It's fast and intuitive. We've never had any problems in navigating.”
We monitor all Backup and Recovery reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.