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NAKIVO Backup & Replication vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
<p>NAKIVO Backup &amp; Replication offers quick deployment, cost-effectiveness, and significant savings, yielding high annual returns and user satisfaction.</p>
Sentiment score
7.1
Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.
I have seen a return on investment through money savings and time efficiency.
Business Consulting at Gestion IT
In terms of money, we have saved more, and because we are able to replicate everything from production to DR, we can now seamlessly work in any environment we want.
System Engineer at NetSolutions Ghana Ltd
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
Technical Architect at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
7.4
NAKIVO's customer service is efficient, knowledgeable, and responsive, though minor delays in technical support are occasionally noted.
Sentiment score
8.3
Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.
They are equipped with newer technology, requiring less attention.
Co-Owner at a tech services company with 11-50 employees
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik administrator at Freelance
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik provides excellent customer service and technical support.
Senior System Engineer at Goya Foods
 

Scalability Issues

Sentiment score
7.7
<p>NAKIVO Backup &amp; Replication offers scalable and economical solutions, efficiently accommodating diverse infrastructures with flexible storage and transporter options.</p>
Sentiment score
7.8
Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Technical Architect at a tech vendor with 10,001+ employees
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Sales Manager at Beta Information Technology
 

Stability Issues

Sentiment score
7.9
<p>NAKIVO Backup &amp; Replication is reliable and stable, requiring minimal support, with strong performance and occasional node restart needs.</p>
Sentiment score
8.1
Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.
They are built with newer technology and processes, needing less support.
Co-Owner at a tech services company with 11-50 employees
Rubrik has been stable, and we have not experienced any downtime.
IT Program Manager at a government with 1,001-5,000 employees
When you do the restore, it is also stable and quickly delivering what we have been looking for.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
 

Room For Improvement

<p>NAKIVO Backup &amp; Replication needs improved UI, cloud integration, backup speed, physical support, automation, reporting, compatibility, and advanced features.</p>
Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.
They had given a feature of real-time replication which they stopped in NAKIVO.
Co-Owner at a tech services company with 11-50 employees
We need more efficient search capabilities that allow searching by last name or login ID.
IT Program Manager at a government with 1,001-5,000 employees
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Senior System Engineer at Goya Foods
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik administrator at Freelance
 

Setup Cost

NAKIVO Backup's competitive pricing, flexible licensing, and low setup costs make it ideal for small to medium enterprises.
Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.
The product is affordable even for smaller organizations.
Co-Owner at a tech services company with 11-50 employees
The pricing is very low, and the licensing process makes it easy to obtain any quote.
Business Consulting at Gestion IT
Rubrik is considered expensive, with a price rating of three out of ten.
Sales Manager at Beta Information Technology
We could mix and match to optimize costs for our needs.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik is expensive due to its robust hardware.
Rubrik administrator at Freelance
 

Valuable Features

<p>NAKIVO Backup &amp; Replication offers efficient backups, quick recovery, flexible deployment, robust security, and smooth user experience at competitive pricing.</p>
Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.
The VM, restore, and file recovery capabilities are considered gold standards.
Co-Owner at a tech services company with 11-50 employees
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Sales Manager at Beta Information Technology
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
IT Program Manager at a government with 1,001-5,000 employees
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Rubrik administrator at Freelance
 

Categories and Ranking

NAKIVO Backup & Replication
Ranking in Backup and Recovery
6th
Ranking in Disaster Recovery (DR) Software
6th
Average Rating
9.4
Reviews Sentiment
7.5
Number of Reviews
92
Ranking in other categories
No ranking in other categories
Rubrik
Ranking in Backup and Recovery
4th
Ranking in Disaster Recovery (DR) Software
5th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Cloud Backup (4th)
 

Mindshare comparison

As of December 2025, in the Backup and Recovery category, the mindshare of NAKIVO Backup & Replication is 1.2%, down from 1.8% compared to the previous year. The mindshare of Rubrik is 4.6%, down from 7.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik4.6%
NAKIVO Backup & Replication1.2%
Other94.2%
Backup and Recovery
 

Featured Reviews

Wisdom Selom Quarshie - PeerSpot reviewer
System Engineer at NetSolutions Ghana Ltd
Has improved disaster recovery with seamless server replication and reduced operational costs
NAKIVO Backup & Replication has been useful; in terms of licensing, it is way cheaper than other solutions, and setting it up in terms of implementation was easier and not difficult to do. The user interface is friendly and straightforward to use. The best features NAKIVO Backup & Replication offers in my experience include the VMware replication jobs, which allow us to schedule the replication of servers at specific times and move them as quickly as possible. The Change Block Technology (CBT) aspect helps us check if data has really moved without even turning on the server, by just looking at the reports that have been sent, making it a beneficial feature. NAKIVO Backup & Replication has positively impacted our organization by providing much cheaper pricing compared to other solutions, which means we have saved more money, and integrating it with our solution, the VMware vSphere, is not challenging.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.
report
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
11%
Comms Service Provider
7%
Computer Software Company
7%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise16
Large Enterprise9
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

How does Nakivo compare with Veeam Backup & Replication?
Nakivo is my favorite backup software. Below are the main benefits of Nakivo compared to Veeam 1. Low cost. 2. Backup storage with global deduplication (this is the main requirement of a backup sol...
What do you like most about Nakivo?
NAKIVO Backup &amp; Replication is very easy to use.
What is your experience regarding pricing and costs for Nakivo?
My experience with pricing, setup cost, and licensing is very positive. The pricing is very low, and the licensing process makes it easy to obtain any quote.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup &amp; Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Coca Cola, Honda, 3M, University of Arizona, University of Maryland, University of Arkansas, Johns Hopkins University, Marriott, Radisson Hotels and Resorts, Fujifilm, Eiffage
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about NAKIVO Backup & Replication vs. Rubrik and other solutions. Updated: December 2025.
879,310 professionals have used our research since 2012.