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Microsoft MDS vs SAP Hybris PCM vs SAP Master Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of May 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 12.4%, down from 13.4% compared to the previous year. The mindshare of SAP Hybris PCM is 2.0%, down from 2.8% compared to the previous year. The mindshare of SAP Master Data Governance is 23.0%, down from 24.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Enhanced data management and cost effective with flexible integration capabilities
If Microsoft MDS were part of Azure, it would be significantly more helpful. Additionally, integrating fuzzy duplication within MDS itself, rather than relying on SSIS, would streamline operations. The current requirement to store data in Azure tables after processing it in MDS, due to its lack of direct Azure integration, is a drawback.
Mohamed Messaoud - PeerSpot reviewer
It has a good architecture and it's easy to maintain
We work with various clients and use Hybris for selling different kinds of products, including merchandise, electronics, ticket reservations, electronics, and food Hybris is stable and has good architecture. It's easy to maintain.  They can change their backend because it's a little hard to work…
Vishal Khare - PeerSpot reviewer
Provides efficient technical support services, but it could be more affordable
We use the platform for centralizing and streamlining the management of an organization's master data With MDG, we have established an efficient process for easily managing country-specific data. At an enterprise level, it has proven valuable in imposing control over master data changes across…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is the administration console."
"The tool is easy to use."
"It is very easy to deploy and provision a machine."
"More generic related things can be included in the services."
"It has been a long-standing tool in our organization since it was free."
"It's very easy to use."
"The ease of use is valuable."
"The backup and restore functionality are the solution's most valuable aspects."
"Hybris is stable and has good architecture. It's easy to maintain."
"SAP Master Data Governance is a customizable solution and is flexible."
"SAP is a closed tool. Integrating with it requires a lot of effort and money. It is also very expensive and not flexible."
"The product is easy to use and is beneficial from a data governance perspective."
"SAP MDG has extensive data models and good integration with upstream and downstream systems."
"Useful for building master data."
"A good solution for large enterprises."
"The scalability is very good."
"I like how the solution integrates with other SAP tools and third-party solutions."
 

Cons

"The Microsoft license cost could be lower."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"In the next version, I would like to see integration with Azure."
"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"Microsoft MDS' language should be simple so everyone can use it easily."
"There are occasions when the solution maintains SD and we get duplications of MDS."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"They can change their backend because it's a little hard to work with. They could streamline it with new technology."
"The documentation provided for the MDG extensions by Utopia could be improved."
"The UI could improve by being more neat and clean. Sometimes users find it difficult to use it."
"The platform's pricing needs improvement."
"The product is not user-friendly."
"Bill of materials (BOM) creation in manufacturing needs to be enhanced in SAP Master Data Governance."
"The solution lacks some flexibility."
"Overall, they just a little bit more flexibility in terms of assigning roles or adding new roles. We have a longer approval process, so we need to break it down into more roles than what is typically available and we need to hard-code it."
"In general, I want artificial intelligence added to SAP Master Data Governance since I feel it is one of the areas where the solution has certain shortcomings."
 

Pricing and Cost Advice

"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The pricing of this solution is good."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"The solution does require a license and we have enterprise licenses."
"I would like to see better pricing."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"SAP is more expensive than Microsoft."
"Microsoft MDS is an expensive solution."
Information not available
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
"The cost of the product is not ideal."
"We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price."
"The licensing cost is reasonable."
"The solution is costly."
"I rate the tool's pricing a seven out of ten."
"SAP Master Data Governance is an expensive product."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
12%
Manufacturing Company
9%
Healthcare Company
7%
Computer Software Company
14%
Retailer
13%
Manufacturing Company
11%
Financial Services Firm
10%
Manufacturing Company
16%
Computer Software Company
12%
Financial Services Firm
10%
Energy/Utilities Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS is free. Currently, there is no pricing concern with the tool.
What needs improvement with Microsoft MDS?
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-...
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What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all co...
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and w...
What needs improvement with SAP Master Data Governance?
SAP could do better in attracting talent and simplifying technology adoption. There's a need for SAP to develop an ov...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP Hybris Product Content Management
SAP MDG
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
NHS 24, Wholesale Sports Outdoor Outfitters, Nu Skin Enterprises Inc., FC Bayern Munchen AG, Tumi, The Kellogg Company
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Find out what your peers are saying about SAP, Microsoft, TIBCO and others in Master Data Management (MDM) Software. Updated: May 2025.
850,349 professionals have used our research since 2012.