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Microsoft MDS vs Reltio Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
Master Data Management (MDM) Software (4th)
Reltio Cloud
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
15
Ranking in other categories
Cloud Master Data Management (MDM) (2nd), AI Data Analysis (4th), AI Customer Experience Personalization (8th)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Microsoft MDS is designed for Master Data Management (MDM) Software and holds a mindshare of 7.5%, down 11.3% compared to last year.
Reltio Cloud, on the other hand, focuses on Cloud Master Data Management (MDM), holds 10.9% mindshare, down 16.9% since last year.
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
Microsoft MDS7.5%
Semarchy xDM12.1%
TIBCO EBX9.6%
Other70.8%
Master Data Management (MDM) Software
Cloud Master Data Management (MDM) Mindshare Distribution
ProductMindshare (%)
Reltio Cloud10.9%
Informatica Intelligent Data Management Cloud (IDMC)18.0%
Semarchy xDM15.1%
Other56.0%
Cloud Master Data Management (MDM)
 

Featured Reviews

reviewer1524357 - PeerSpot reviewer
Solution Architect at a computer software company with 51-200 employees
Has supported endpoint management while revealing areas where usability and latency can improve
The couple of times we found issues with technical support from Microsoft for Microsoft MDS, they resolved them. The response time and understanding were adequate, though there was always a language barrier between the teams. The teams we worked with were in Korea, and it was sometimes a language issue.
RS
Senior Delivery Architect at Capgemini
Customer and supplier data stewardship has improved and delivers smoother address verification
Reltio Cloud offers advantages over competitors, including a dashboard with a good amount of detail that looks significantly better than Informatica or Stibo. I can view the entire records matched for obtaining specific data. Users can check the correct data effectively, and the address verification part is smoother compared to Informatica, which is referred to as address doctor. Even though Reltio Cloud is relatively new compared to Informatica, it definitely has its own advantages. I would describe the impact of Reltio Cloud's data stewardship on data quality in my organization as significant, particularly for customer and supplier data. If someone wants to manage either organization or personal data, that tool greatly excels in terms of a great UI perspective as well as easily maintainable attributes and the data model itself.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The advantage of Microsoft MDS is that it's so handy, so customizable, and easy to use."
"It is very easy to deploy and provision a machine."
"More generic related things can be included in the services."
"Unlike specialized tools, MDS is adaptable for various industries, making it a versatile choice for master data management."
"The ROI is terrific and it means you can avoid building or purchasing a solution."
"It has been 200% useful in our organization."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"The beauty with Master Data Services is that it's centralized in one place and the problem with other solutions is that most of them have been created in house."
"It is very easy to learn. The"
"Reltio Cloud has positively impacted my organization by reducing the amount of manual effort needed and making it easy to manage downstream systems."
"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."
"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."
"It is a scalable product, and the scalability is good. We can configure users."
"Reltio Cloud offers advantages over competitors, including a dashboard with a good amount of detail that looks significantly better than Informatica or Stibo."
"We can store the data and enrich it from multiple sources."
"The cloud feature is very beneficial, and the scalability performance feature is excellent."
 

Cons

"In the next version, I would like to see integration with Azure."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"The only drawback is that it does not have the matching, merging, and all true MDM components. For these, you have to use another competent called Data Quality Services (DQS). You need to plug it in and use it along with MDS for true MDM. Both of these are integrated together, but you have to do them separately, whereas, in Profisee, there are a couple of screens where you can configure the matching process, create matching rules, and other things, and everything is in one product, which is not the case with MDS. In order to implement a true MDM, you need MDS, DQS, and SSIS. You have to use MDS to store your golden records, DQS to configure and standardize all your rules and matching percentages, and SSIS to load the data to DQS and MDS. At the same time, you also need Melissa Data to clean up your addresses to validate and standardize the addresses. That's the main component of true MDM. It would be good if they can create a true matching component inside MDS and merge MDS and DQS."
"The stability could be improved."
"The only drawback is that it does not have the matching, merging, and all true MDM components."
"It would be a better option to have an on-cloud version."
"The program's navigation tools could be improved."
"The price of the program has gone up, so I would like to see better pricing."
"The solution's UI could be enhanced, and its record filtering could be expanded."
"Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory."
"AI features should be introduced in Reltio more."
"We need manual data modeling and configuration to tailor the platform to our requirements."
"The deployment is difficult."
"The customer support is adequate, but not exceptional."
"What could be improved about Reltio Cloud was minimal."
"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."
 

Pricing and Cost Advice

"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The solution does require a license and we have enterprise licenses."
"I would like to see better pricing."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"SAP is more expensive than Microsoft."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Microsoft MDS is an expensive solution."
"The pricing of this solution is good."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
9%
Media Company
8%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
10%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise13
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
What needs improvement with Reltio Cloud?
Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory. The needed improvemen...
What is your primary use case for Reltio Cloud?
I have been using Reltio Cloud for about one year and a half. My main use case for Reltio Cloud involves collaborating with a lot of people utilizing Reltio Cloud, and what I am doing is creating P...
What advice do you have for others considering Reltio Cloud?
I would rate Reltio Cloud an eight on a scale of one to ten. I chose this rating because of the potential improvements that Reltio Cloud can provide. The cloud provider used for our private cloud d...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
No data available
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
iMiDiA, Slalom, MeritDirect, Cognizant
Find out what your peers are saying about SAP, TIBCO, Qlik and others in Master Data Management (MDM) Software. Updated: March 2026.
889,855 professionals have used our research since 2012.