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Microsoft MDS vs Reltio Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
Master Data Management (MDM) Software (4th)
Reltio Cloud
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
14
Ranking in other categories
Cloud Master Data Management (MDM) (2nd), AI Data Analysis (4th), AI Customer Experience Personalization (8th)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Microsoft MDS is designed for Master Data Management (MDM) Software and holds a mindshare of 7.5%, down 11.3% compared to last year.
Reltio Cloud, on the other hand, focuses on Cloud Master Data Management (MDM), holds 10.9% mindshare, down 16.9% since last year.
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
Microsoft MDS7.5%
Semarchy xDM12.1%
TIBCO EBX9.6%
Other70.8%
Master Data Management (MDM) Software
Cloud Master Data Management (MDM) Mindshare Distribution
ProductMindshare (%)
Reltio Cloud10.9%
Informatica Intelligent Data Management Cloud (IDMC)18.0%
Semarchy xDM15.1%
Other56.0%
Cloud Master Data Management (MDM)
 

Featured Reviews

reviewer1524357 - PeerSpot reviewer
Solution Architect at a computer software company with 51-200 employees
Has supported endpoint management while revealing areas where usability and latency can improve
The couple of times we found issues with technical support from Microsoft for Microsoft MDS, they resolved them. The response time and understanding were adequate, though there was always a language barrier between the teams. The teams we worked with were in Korea, and it was sometimes a language issue.
AG
Human Resources Head at AN INFOSYSTEMS BV
Consulting team maximizes cloud features while seeking workflow improvements
We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely on their availability and write to them to receive the required JAR files. They are slow to respond to these requests.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Unlike specialized tools, MDS is adaptable for various industries, making it a versatile choice for master data management."
"It has been 200% useful in our organization."
"The pricing of this solution is good."
"The tool is easy to use."
"More generic related things can be included in the services."
"I like the ease of deployment, as it is very easy to deploy and provision a machine, and I like the analytics and that I can run them, which makes it easier to do analytics compared to our previous tools, while Microsoft BI is quite good."
"It's Microsoft, so it's not always perfect, however, is a good step to start with."
"It gives you the flexibility to have in-depth experience; it allows you to collect data and save it as a golden record, and you have the flexibility for data stewardship."
"Reltio Cloud has positively impacted my organization because we were able to promote our data and sell data to our customers."
"We can store the data and enrich it from multiple sources."
"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."
"There are default limitations and considerations. For instance, Reltio can store a maximum of 200 values for a single attribute. If your data exceeds this limit, you can request Reltio support to increase the limit. However, be aware that increasing this limit may impact performance, potentially slowing down data loading times."
"It is very easy to learn. The"
"The cloud feature is very beneficial, and the scalability performance feature is excellent."
"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."
"The solution saves 30% to 40% of our time."
 

Cons

"If one system has reached capacity or has stopped, then the whole system stops and it is quite difficult to solve the problem."
"The duplication feature is not so good."
"The program's navigation tools could be improved."
"I would like to separate the website from the database side. By default, you have the webserver running on the same server as it is the database."
"The only drawback is that it does not have the matching, merging, and all true MDM components. For these, you have to use another competent called Data Quality Services (DQS). You need to plug it in and use it along with MDS for true MDM. Both of these are integrated together, but you have to do them separately, whereas, in Profisee, there are a couple of screens where you can configure the matching process, create matching rules, and other things, and everything is in one product, which is not the case with MDS. In order to implement a true MDM, you need MDS, DQS, and SSIS. You have to use MDS to store your golden records, DQS to configure and standardize all your rules and matching percentages, and SSIS to load the data to DQS and MDS. At the same time, you also need Melissa Data to clean up your addresses to validate and standardize the addresses. That's the main component of true MDM. It would be good if they can create a true matching component inside MDS and merge MDS and DQS."
"The Microsoft license cost could be lower."
"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"Microsoft MDS is outdated and lacks modern capabilities."
"We need manual data modeling and configuration to tailor the platform to our requirements."
"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."
"The customer support is adequate, but not exceptional."
"Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory."
"Initially, the UI was limited in features."
"Sometimes, the service goes down for maintenance or when we run a lot of jobs so things get pushed to the queue and results don't get delivered on time."
"The solution's UI could be enhanced, and its record filtering could be expanded."
"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."
 

Pricing and Cost Advice

"The pricing of this solution is good."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"The solution does require a license and we have enterprise licenses."
"Microsoft MDS is an expensive solution."
"SAP is more expensive than Microsoft."
"I would like to see better pricing."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
9%
Media Company
8%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
10%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise12
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
What needs improvement with Reltio Cloud?
Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory. The needed improvemen...
What is your primary use case for Reltio Cloud?
I have been using Reltio Cloud for about one year and a half. My main use case for Reltio Cloud involves collaborating with a lot of people utilizing Reltio Cloud, and what I am doing is creating P...
What advice do you have for others considering Reltio Cloud?
I would rate Reltio Cloud an eight on a scale of one to ten. I chose this rating because of the potential improvements that Reltio Cloud can provide. The cloud provider used for our private cloud d...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
No data available
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
iMiDiA, Slalom, MeritDirect, Cognizant
Find out what your peers are saying about SAP, TIBCO, Qlik and others in Master Data Management (MDM) Software. Updated: March 2026.
886,077 professionals have used our research since 2012.