Try our new research platform with insights from 80,000+ expert users

Microsoft MDS vs Reltio Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
Master Data Management (MDM) Software (4th)
Reltio Cloud
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
Cloud Master Data Management (MDM) (2nd), AI Data Analysis (3rd), AI Customer Experience Personalization (7th)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Microsoft MDS is designed for Master Data Management (MDM) Software and holds a mindshare of 7.7%, down 11.9% compared to last year.
Reltio Cloud, on the other hand, focuses on Cloud Master Data Management (MDM), holds 13.3% mindshare, down 15.6% since last year.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
Microsoft MDS7.7%
SAP Master Data Governance11.1%
TIBCO EBX9.1%
Other72.1%
Master Data Management (MDM) Software
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Reltio Cloud13.3%
Informatica Intelligent Data Management Cloud (IDMC)21.6%
TIBCO EBX11.4%
Other53.699999999999996%
Cloud Master Data Management (MDM)
 

Featured Reviews

AB
Senior Data Engineer at a insurance company with 5,001-10,000 employees
Outdated capabilities hinder data mapping efficiency but facilitate cost-free data standardization
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-based functionalities. Although I created Python scripts for some machine learning libraries, we seek tools that offer AI-enabled automated mapping without custom coding. Microsoft support for MDS is also going away.
AG
Human Resources Head at AN INFOSYSTEMS BV
Consulting team maximizes cloud features while seeking workflow improvements
We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely on their availability and write to them to receive the required JAR files. They are slow to respond to these requests.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very easy to deploy and provision a machine."
"More generic related things can be included in the services."
"One of the main features I have found useful is the integration with Azure active directory."
"The most valuable feature of Microsoft MDS is its compatibility with ETL tools like SSIS, which simplifies operations for end-users."
"The backup and restore functionality are the solution's most valuable aspects."
"The ease of use is valuable."
"Compared to other databases, it is easier to manage and administer."
"Technical support is very good."
"The cloud feature is very beneficial, and the scalability performance feature is excellent."
"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."
"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."
"It is a scalable product, and the scalability is good. We can configure users."
"We can store the data and enrich it from multiple sources."
"It is very easy to learn. The"
"Its user interface is different from that of other MDM solutions like Informatica"
"The solution saves 30% to 40% of our time."
 

Cons

"In the next version, I would like to see integration with Azure."
"There are occasions when the solution maintains SD and we get duplications of MDS."
"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"Microsoft MDS' language should be simple so everyone can use it easily."
"The solution could be better integrated into Microsoft's other products."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"It would be a better option to have an on-cloud version."
"The stability could be improved."
"The solution's UI could be enhanced, and its record filtering could be expanded."
"Initially, the UI was limited in features."
"The download process can be quite slow"
"The deployment is difficult."
"AI features should be introduced in Reltio more."
"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."
"There is some lag in developing new features for specific business requirements. If a new feature is needed, we have to raise a request in the developer portal through the IDEA portal. This process takes time to develop, which can be a drawback when immediate business needs arise."
"We need manual data modeling and configuration to tailor the platform to our requirements."
 

Pricing and Cost Advice

"The pricing of this solution is good."
"The solution does require a license and we have enterprise licenses."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"SAP is more expensive than Microsoft."
"I would like to see better pricing."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Microsoft MDS is an expensive solution."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
Information not available
report
Use our free recommendation engine to learn which Master Data Management (MDM) Software solutions are best for your needs.
880,490 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
12%
Computer Software Company
11%
Media Company
8%
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
10%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise8
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
What needs improvement with Reltio Cloud?
We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely...
What is your primary use case for Reltio Cloud?
We are currently using Reltio Cloud. We are consultants based in Europe, and we are using it for ourselves and our clients.
What advice do you have for others considering Reltio Cloud?
Our team consists of 35 plus members spread across India, Vietnam, and Portugal in Europe. The solution runs on AWS Cloud and is a well-known platform. TIBCO EBX has suffered some losses last year....
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
No data available
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
iMiDiA, Slalom, MeritDirect, Cognizant
Find out what your peers are saying about SAP, TIBCO, Qlik and others in Master Data Management (MDM) Software. Updated: January 2026.
880,490 professionals have used our research since 2012.