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Microsoft Entra External ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
9th
Average Rating
7.6
Reviews Sentiment
5.5
Number of Reviews
16
Ranking in other categories
Customer Identity and Access Management (CIAM) (3rd), Microsoft Security Suite (19th)
Tools4ever HelloID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
23rd
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
Single Sign-On (SSO) (18th)
 

Mindshare comparison

As of December 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra External ID is 2.1%, up from 1.4% compared to the previous year. The mindshare of Tools4ever HelloID is 1.3%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra External ID2.1%
Tools4ever HelloID1.3%
Other96.6%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

FS
Consultant at Artifield
Offers strong identity unification but needs better customization
Microsoft Entra External ID can be improved with additional features, specifically customizable flexibility and a customizable user interface for the login dialog. Currently, the login dialog has very limited customization options, which only include font styles, colors, text messages, or brand icons. Last month, Entra ID introduced some customizable features in their login dialog, but this does not apply to Microsoft Entra External ID, indicating a significant gap between the two. In theory, Entra External ID can support many external identity providers where custom login dialogs could be integrated, potentially via SSO feature coordination, although I have not yet confirmed this. Hence, enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"When it comes to Microsoft Entra External ID, Microsoft itself is the best distributor."
"The experience has been rather good; there are other possibilities, but we made the choice to go with Microsoft, and we have a good experience with that."
"The most valuable feature for me is the firewall capabilities."
"It's similar to using a Microsoft account to create accounts on other websites. We are also using Microsoft Entra to monitor which applications our guests are using. This allows us to filter, block, or adjust permissions for these applications as needed for our collaborators."
"It's quite easy to manage and monitor."
"The most beneficial feature for us is the ease of setup. With about five clicks, we can generate unique IDs and keys and set up in less than 30 minutes. We can also generate these for multiple years simultaneously, which is convenient."
"I have not encountered any stability issues with Microsoft Entra External ID."
"The times that I have gone into it, I found it easy to use and I haven't had any issues with it."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"Now we can easily control who has access to which client or client application."
 

Cons

"Single sign-on for external applications such as Oracle could be improved to be a little bit cheaper."
"A common concern among the customers I visit is the unpredictability of Microsoft's costs at every renewal. This is really bothersome for the customer, and I would say it is the worst element I have seen in these years."
"The training generally is complicated to understand, leading us to often go through a managed service provider."
"The problem with Microsoft products is that they often cater to enterprise-level needs, which can be too costly for medium-sized businesses."
"Technical support needs improvement."
"Microsoft's pricing is complex and difficult to fathom due to a range of different licensing options."
"There is room for improvement in AI technology for Microsoft Entra External ID, particularly in providing detailed alerts."
"The cost is very high."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"I would like to have the built-in provisioning module improved."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
 

Pricing and Cost Advice

"We don't pay separately for Microsoft Entra External ID as it's part of our Microsoft Exchange subscription."
"In terms of costs and pricing, this solution is worth every penny."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
12%
Manufacturing Company
9%
Retailer
6%
Outsourcing Company
18%
Government
12%
Financial Services Firm
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
The only problem that you might face with Microsoft now is their complex licensing model.
What needs improvement with Microsoft Entra External ID?
For the last four or five years, I have been in an IT manager function, focusing on making things happen and having technical persons execute tasks. In the last three months, I have transitioned to...
What is your primary use case for Microsoft Entra External ID?
I am looking for a new solution and investigating existing products. We are already working with Microsoft Intune and SOTI. I have been working in the past with a Kaseya product, specifically Datto...
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Also Known As

Azure Active Directory External Identities
HelloID
 

Overview

 

Sample Customers

Information Not Available
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft, SailPoint, Okta and others in Identity and Access Management as a Service (IDaaS) (IAMaaS). Updated: November 2025.
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