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Microsoft Entra ID vs Tools4ever HelloID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
2nd
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
17th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
26th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 16.6%, down from 24.7% compared to the previous year. The mindshare of Tools4ever HelloID is 1.2%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID16.6%
Tools4ever HelloID1.2%
Other82.2%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If a company has hundreds of users that already exist in the cloud, and it now wants to enable those same users to be present in third-party applications that their business uses, like Atlassian or GoToMeeting, the provisioning technology can assist in achieving that."
"The valuable features I use daily are enterprise application, conditional access, identity governance, password monitoring, and a password reset."
"It offers features that improve our security posture such as multifactor authentication, which is the second layer of protection that is used when we log into the cloud."
"It enhances security, especially for unregistered devices. It 1000% has security features that help to improve our security posture. It could be irritating at times, but improving the security posture is exactly what the Authenticator app does."
"I use this solution on a daily basis and it's a very functional app that adds an extra layer when it comes to securing the data owned by my company."
"The feature of Microsoft Entra ID that I appreciate the most is the level of integration that's available in the partner network."
"It is one of those costs where you can't really quantify a return on investment. In the grand scheme of things, if we didn't have it, we would probably have a lot more breaches. It would be a lot harder to detect issues because we would have people using static usernames and passwords for various sites, making us open to a lot more attacks. The amount of security and benefit that we get out of it is not quantifiable but the return of investment from a qualitative point of view is much higher than not having it."
"I find the stability of Microsoft Entra ID to be excellent."
"The thing we like the most is that this software is so easy to use; you don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"By giving users the ability to fully manage their own workspace, while still being able to monitor and administer such actions, we can focus on new-business and projects as we like."
"This solution helped us with centralizing our IAM; it was spread out over many places, and now we can easily control who has access to which client or client application."
 

Cons

"Regarding the stability and reliability of Microsoft Entra ID, we have some issues regarding a team. We have experienced downtime, crashes, or performance issues."
"It can be a bit expensive for an organization. There should be a better pricing plan for the license."
"There are areas for improvement, particularly when moving between tenants. If we create a new tenant and try to set it up under the same organization, it becomes extremely difficult. A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating."
"My understanding is, in the future, they will be able to bring everything into one single platform and they are not there yet."
"They have had a few outages, so stability is a little bit of an issue. It is global. That is the thing. I know some of the other competitors are regionalized ID platforms, but Entra ID is global, so when something goes wrong, it is a problem because it underpins everything, whether you are logging in to M365 or you have single sign-on to Azure, Autopilot, Intune, Exchange mailbox or another application. If there is a problem with Entra ID, all of that falls apart, so its great strength and weakness is the global single tenant for it. Stability is a key area for me. Otherwise, it is generally pretty good."
"Whatever business requirements we needed in the past three years, users were created, with the name of the user and they were not connected with the Active Directory. We were trying to in house in three years and with directory, but we were not able to achieve it."
"Some of the features that they offer, e.g., customized emails, are not available with B2C. You are stuck with whatever email template they give you, and it is not the best user experience. For B2C, that is a bit of a negative thing."
"I want to see new functionalities for the active directory."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"I would like to have the built-in provisioning module improved."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
 

Pricing and Cost Advice

"Microsoft is so expensive. You know it is expensive when a Fortune 100 company like ours is complaining about the cost. That has been a big thing for me. When I really want to use an Azure service, it is very hard for me to justify the cost, especially with Microsoft support."
"The product's price is in the midrange."
"Expensive solution, but if you look at the technical benefits it provides, the price for it is decent."
"If you're on Azure, it can be free or it's incorporated, at no extra cost, or it can become extremely complicated."
"It is bundled with other services and the pricing is quite reasonable."
"We pay an annual subscription fee."
"I would advise implementing the solution to VIPs and admins; it's affordable, effective, and efficient. I would say training staff on properly using the tool is also essential."
"The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
"In terms of costs and pricing, this solution is worth every penny."
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Top Industries

By visitors reading reviews
Outsourcing Company
13%
Financial Services Firm
11%
Manufacturing Company
7%
Government
7%
Outsourcing Company
18%
Construction Company
13%
Comms Service Provider
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.