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Microsoft Entra ID vs Tools4ever HelloID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
2nd
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
17th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
26th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 16.6%, down from 24.7% compared to the previous year. The mindshare of Tools4ever HelloID is 1.2%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID16.6%
Tools4ever HelloID1.2%
Other82.2%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a central point where we provide the cloud lock-in for our company. We focus the multi-factor authentication within Azure AD before jumping to other clouds or software as a service offerings. So, it is the central point when you need to access something for our company within the cloud. You go to Azure AD and can authenticate there, then you move from there to the target destination or the single sign-on."
"The implementation of Microsoft Entra ID has hardened our approach to defending against token theft and nation-state attacks."
"Overall, we are satisfied with the solution and the features provided."
"https://www.itcentralstation.com/product_reviews/microsoft-bi-review-52460-by-amanda-zhou"
"Microsoft Entra ID scales effectively with the growing needs of our organization, as we have never faced any challenges with its scalability."
"What I like most about Azure Active Directory is its SSO (single sign-on) feature, as we have a community of users with different IDs and passwords, and this feature helps integrate all these."
"I love how it uniquely identifies a person universally. If you have the email address, it will be the same account across most platforms. If everything is set up correctly, it's easy to identify a person and get all kinds of information about them from Azure or whichever system."
"I would highly recommend this solution."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"By giving users the ability to fully manage their own workspace, while still being able to monitor and administer such actions, we can focus on new-business and projects as we like."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"The thing we like the most is that this software is so easy to use; you don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"This solution helped us with centralizing our IAM; it was spread out over many places, and now we can easily control who has access to which client or client application."
 

Cons

"Sometimes, level-one support lacks the immediate information needed, causing delays in receiving appropriate support."
"The cost is one area that needs improvement."
"The solution could be cheaper."
"You can manage the users from the Office 365 administration center, and you can manage them from Azure Active Directory. Those are two different environments, but they do the same things. They can gather the features in one place, and it might be better if that place were Azure."
"There should be guidance on features, especially security features, in Entra ID and whether they are sufficient on their own. The solution could become expensive when paying extra for enhanced security features, so Microsoft needs to offer better clarity on this matter."
"The primary thing I would prioritize if we could do this again is the ability to keep a SAM account name instead of having to use a UPN. This causes considerable challenges for us as a customer because we have to reissue identities to everybody."
"The product needs to be more user-friendly."
"The workflow management for registering new applications and users could be improved."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"I would like to have the built-in provisioning module improved."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
 

Pricing and Cost Advice

"The cost of Azure AD is one of the biggest benefits, as it is available for use free of charge when you start with Office 365."
"I'm not sure about the specific costs or how they're calculated, but essentially, the costs go up based on the level of security that is required by the organization."
"The price is fine. It's a good value for the money compared with other solutions."
"It comes free with the Microsoft account. We have a yearly agreement, and all products are covered under it."
"Compared to other Microsoft products, the cost is not too expensive. There's a free tier available, though it doesn't include all features. Overall, it's well-priced."
"Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."
"We make sure that we only enable the licenses that are needed for the users, rather than enabling licenses in a blanket fashion."
"It is very expensive. Its price should be lower. Price is the most important factor for Turkish people."
"In terms of costs and pricing, this solution is worth every penny."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
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Top Industries

By visitors reading reviews
Outsourcing Company
12%
Financial Services Firm
11%
Manufacturing Company
7%
Government
7%
Outsourcing Company
18%
Construction Company
13%
Comms Service Provider
8%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: September 2026.
912,517 professionals have used our research since 2012.