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Microsoft Entra ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
1st
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
236
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
20th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
24th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 23.3%, down from 29.6% compared to the previous year. The mindshare of Tools4ever HelloID is 1.2%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID23.3%
Tools4ever HelloID1.2%
Other75.5%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The boards for task tracking are a valuable feature."
"We haven't had any problems with stability. Everything works fine."
"Microsoft Entra ID's conditional access policies are very effective and significantly enhance company security."
"We can centralize and manage everything much more effectively with this tool."
"Azure Active Directory features have helped improve our security posture. The remote working has been a massive help during the pandemic."
"Entra ID is our directory that registers all users, guest users, and even labs. It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment."
"Single sign-on provides flexibility and helps because users don't want to remember so many passwords when logging in. It's a major feature. Once you log in, you have access to all the applications. It also enables us to provide backend access controls to our users, especially when it comes to groups, as we are trying to normalize things."
"Don't delay implementing this solution, it's the best thing you can do for your identity protection."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"Now we can easily control who has access to which client or client application."
 

Cons

"It would be awesome to have a feature where you can see the permissions of a user in all their Azure subscriptions. Right now, you have to select a user, then you have to select the subscription to see which permissions the user has in their selected subscriptions. Sometimes, you just want to know, "Does that user have any permissions in any subscriptions?" That would be awesome if that would be available via the portal."
"Sometimes, what one customer may like, another may not like it. We have had customers asking, "Why is Microsoft forcing us to do this?" For example, when you use Exchange Server on-premise, then you can customize it for your company and these customizations are unlimited. However, if you use Exchange Online or with Microsoft 365, then your ability to make modifications is limited. So, only the cloud versus is limited."
"I would like to see Microsoft communicate how they intend to manage legacy applications. Right now, you still have to deploy a hosted domain server (which comes at an extra cost) if you have a legacy application that cannot sync properly with the enterprise applications and the modern applications."
"One thing that they need to improve is the cost."
"Whatever business requirements we needed in the past three years, users were created, with the name of the user and they were not connected with the Active Directory. We were trying to in house in three years and with directory, but we were not able to achieve it."
"Microsoft's biggest challenge is the documentation. The challenge lies in keeping documentation up-to-date due to rapid changes. Troubleshooting requires workarounds and research."
"I would like it to be easier to integrate third-party applications."
"The cost is one area that needs improvement."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"I would like to have the built-in provisioning module improved."
 

Pricing and Cost Advice

"It's relatively inexpensive in comparison with third-party solutions. It's highly available and supported by Microsoft Azure in our enterprise agreements. With the addition of their B2C tenants, it's hard to beat from a cost perspective now."
"Licensing is easy."
"The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."
"Licensing fees are paid on a monthly basis and the cost depends on the number of users."
"Microsoft Authenticator is included in the package when we purchase a license from Microsoft."
"Licensing costs for Microsoft Entra ID remain a concern, especially with the price increases in 2023."
"It comes free with the Microsoft account. We have a yearly agreement, and all products are covered under it."
"I'm not totally aware of the pricing and licensing, but I do know that the pricing and licensing must be quite balanced. We are a pretty old client of Microsoft, and MSA is just one of the services we use from Microsoft. There's a whole Microsoft 365 suite that's implemented as well. I'm sure it is something that is acceptable to both parties."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
"In terms of costs and pricing, this solution is worth every penny."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Outsourcing Company
18%
Government
13%
Educational Organization
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
The cost of Microsoft Entra ID is around $8 per month, which I find very reasonable.
Ask a question
Earn 20 points
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: September 2025.
872,778 professionals have used our research since 2012.