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Microsoft Analytics Platform System vs OpenText Analytics Database (Vertica) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 19, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
17th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
OpenText Analytics Database...
Ranking in Data Warehouse
8th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
86
Ranking in other categories
Cloud Data Warehouse (11th)
 

Mindshare comparison

As of June 2025, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 1.0%, up from 0.6% compared to the previous year. The mindshare of OpenText Analytics Database (Vertica) is 7.9%, down from 9.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
T Venkatesh - PeerSpot reviewer
Processes query faster through multiple systems simultaneously, but it could support different data types
We use the solution for various tasks, including preparing data marts and generating offers. It helps extract data based on rules from the policy team and provides insights to enhance business operations. We also analyze transactions to target customers and improve business performance The…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"This is a well-integrated solution and that integration empowers results."
"I like that it's integrated with other Azure products."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"It is closely integrated with other products in the MS portfolio."
"Helps our customers to discover trends, which provides useful information based on their business."
"Vertica is a columnar database where the query performance is extremely fast and it can be used for real-time integrations for API and other applications. The solution requires zero maintenance which is helpful."
"The Vertica architecture means it can process/ingest data in parallel to reporting and analyzing because of its in-memory Write-Optimized Storage sitting alongside the analytics optimized Read-Optimized Storage."
"I enjoy the cybersecurity and backup features."
"The performance is very good and the aggregate records are fast."
"Vertica is a great product because customers can compress and code data. The infrastructure that data warehouse solutions need is a commodity server so that customers don't have to invest in infrastructure."
"Its analytics has enabled Pythian's clients to get the business insights as quick as they wanted. Its lower maintenance has also improved the ROI."
"Vertica uses advanced Azure technologies to compress raw data using indexing, allowing a large amount of data to be stored with minimal physical space. Advanced algorithms are employed in data compression."
"Vertica is a columnar database, this support our developments in analytics, advanced analytics, and ETL process with large sets of data."
 

Cons

"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"Functionality needs to be more up-to-date with competing products."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"​Hybrid environments are complex to manage."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"Microsoft Analytics Platform System could have better support."
"Vertica offers a platform-as-a-service version, but their software-as-a-service solution is only available on AWS. They need to get a SaaS version on Azure and GCP as fast as possible."
"I think they need an easy client so that you can write queries easily, but it's not necessarily a weak point. I think some users would need them."
"It would be great if this were a managed service in AWS."
"Limitations in group by projections is where I would like to see an improvement."
"Metadata for database files scale okay, but metadata related to tables/columns/sequences must be stored on all nodes."
"We are looking for a cheaper deployment for the solution. Although we did a lot of benchmarks, like Redshift. We tried Redshift, it didn't work. It didn't work out for us as well."
"One feature, which has really benefited us, is the scalability offered by Vertica as it has enabled Pythian's clients to manage data with agility."
"In a future release, we would like to have artificial intelligence capabilities like neural networks. Customers are demanding this type of analytics."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"The pricing could improve, it is a little expensive."
"The price of Vertica is less expensive than some competitors, such as Teradata."
"It's an expensive product"
"The price is reasonable. We use a pay per license model. Firstly, you need to buy a license. After that, you mainly pay the annual support fee of around 20% or 25%. I think their prices are quite reasonable."
"Start with license per 1TB. Starting from hundreds of TB there is unlimited licensing to be considered. Move historical data to HDFS/S3 which are significantly cheaper or even free."
"The price could be cheaper and it is best to negotiate the price."
"I am aware that we have licensed it, but I have no knowledge of its cost."
"It's difficult today to compete with open-source solutions. In these areas, there is a lot of competition and the price of this solution is a bit pricy."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
19%
Computer Software Company
17%
Manufacturing Company
8%
Comms Service Provider
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Analytics Platform System?
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services.
What is your experience regarding pricing and costs for Microsoft Analytics Platform System?
It's not too confusing. It's based on features, and we don't have to buy additional licenses.
What needs improvement with Microsoft Analytics Platform System?
We need better real-time analytics capabilities. It's a bit challenging for us. Moreover, there are some permission limitations.
What do you like most about Vertica?
Vertica is easy to use and provides really high performance, stability, and scalability.
What is your experience regarding pricing and costs for Vertica?
The solution is relatively cost-effective. Pricing and licensing are reasonable compared to other solutions.
What needs improvement with Vertica?
The product could improve by adding support for a wider variety of data types and enhancing features to better compete with other databases.
 

Also Known As

Microsoft APS, MS Analytics Platform System
Micro Focus Vertica, HPE Vertica, HPE Vertica on Demand
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Cerner, Game Show Network Game, Guess by Marciano, Supercell, Etsy, Nascar, Empirix, adMarketplace, and Cardlytics.
Find out what your peers are saying about Microsoft Analytics Platform System vs. OpenText Analytics Database (Vertica) and other solutions. Updated: May 2025.
859,129 professionals have used our research since 2012.