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Microsoft Analytics Platform System vs OpenText Analytics Database (Vertica) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 19, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
18th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
OpenText Analytics Database...
Ranking in Data Warehouse
7th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
86
Ranking in other categories
Cloud Data Warehouse (10th)
 

Mindshare comparison

As of August 2025, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 1.2%, up from 0.6% compared to the previous year. The mindshare of OpenText Analytics Database (Vertica) is 7.8%, down from 9.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
T Venkatesh - PeerSpot reviewer
Processes query faster through multiple systems simultaneously, but it could support different data types
We use the solution for various tasks, including preparing data marts and generating offers. It helps extract data based on rules from the policy team and provides insights to enhance business operations. We also analyze transactions to target customers and improve business performance The…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This is a well-integrated solution and that integration empowers results."
"I like that it's integrated with other Azure products."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"Helps our customers to discover trends, which provides useful information based on their business."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"It is closely integrated with other products in the MS portfolio."
"Initiate on one node, and the RPM propagates automatically to all other nodes. ​"
"Partition and join back to node are easy and simple for DBAs."
"For me, It's performance, scalability, low cost, and it's integrated into enterprise and big data environments."
"Allows us to take volumes and process them at a very high speed."
"The performance is very good and the aggregate records are fast."
"Any novice user can tune vertical queries with minimal training (or no training at all)."
"The most valuable feature of Vertica is the ability to receive large aggregations at a very quick pace. The use case of subclusters is very good."
"I enjoy the cybersecurity and backup features."
 

Cons

"​Hybrid environments are complex to manage."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"Microsoft Analytics Platform System could have better support."
"Functionality needs to be more up-to-date with competing products."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"The pricing model needs to be improved."
"There are a lot of limitations within this product and it makes things extremely hard for developers. It lacks Stored Procedure, packages, and triggers like other RDBMs."
"It's hard to make it slow for a small data volume. For large volumes, it's hard to make it work. It's also hard to make it faster, and to make it scale."
"In my opinion, Vertica's documentation could be improved. Currently, there is not enough documentation available to gain a comprehensive understanding of the platform."
"Monitoring tools need to be lightweight. They should not take up heavy resources of the main server."
"The integration with AI has room for improvement."
"The documentation of Vertica is an area with shortcomings where improvements are required."
"It needs integration with multiple clouds."
"If you do not utilize the tuning tools like projections, encoding, partitions, and statistics, then performance and scalability will suffer."
 

Pricing and Cost Advice

"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"Users have to pay extra for premium-level technical support."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"Read the fine print carefully."
"The price of Vertica is less expensive than some competitors, such as Teradata."
"The pricing and licensing depend on the size of your environment and the zone where you want to implement."
"The pricing could improve, it is a little expensive."
"The pricing for this solution is very reasonable compared to other vendors."
"Work with a vendor, if possible, and take advantage of more aggressive discounts at mid-fiscal year (April) and fiscal year-end (October).​"
"The first TB is free and you can use all the Vertica features. After 1TB you have to pay for licensing. The product is worth it, but be aware of this condition, and plan. The compression ratio is explained in the documentation."
"I am aware that we have licensed it, but I have no knowledge of its cost."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
18%
Computer Software Company
16%
Manufacturing Company
9%
Comms Service Provider
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Analytics Platform System?
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services.
What is your experience regarding pricing and costs for Microsoft Analytics Platform System?
It's not too confusing. It's based on features, and we don't have to buy additional licenses.
What needs improvement with Microsoft Analytics Platform System?
We need better real-time analytics capabilities. It's a bit challenging for us. Moreover, there are some permission limitations.
What do you like most about Vertica?
Vertica is easy to use and provides really high performance, stability, and scalability.
What is your experience regarding pricing and costs for Vertica?
The solution is relatively cost-effective. Pricing and licensing are reasonable compared to other solutions.
What needs improvement with Vertica?
The product could improve by adding support for a wider variety of data types and enhancing features to better compete with other databases.
 

Also Known As

Microsoft APS, MS Analytics Platform System
Micro Focus Vertica, HPE Vertica, HPE Vertica on Demand
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Cerner, Game Show Network Game, Guess by Marciano, Supercell, Etsy, Nascar, Empirix, adMarketplace, and Cardlytics.
Find out what your peers are saying about Microsoft Analytics Platform System vs. OpenText Analytics Database (Vertica) and other solutions. Updated: August 2025.
865,384 professionals have used our research since 2012.