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Microsoft Analytics Platform System vs OpenText Analytics Database (Vertica) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
OpenText Analytics Database...
Ranking in Data Warehouse
10th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
86
Ranking in other categories
Cloud Data Warehouse (12th)
 

Mindshare comparison

As of February 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.3%, up from 0.7% compared to the previous year. The mindshare of OpenText Analytics Database (Vertica) is 5.3%, down from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Market Share Distribution
ProductMarket Share (%)
OpenText Analytics Database (Vertica)5.3%
Microsoft Analytics Platform System2.3%
Other92.4%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
T Venkatesh - PeerSpot reviewer
Deputy Manager at ICICIBANK Ltd
Processes query faster through multiple systems simultaneously, but it could support different data types
We use the solution for various tasks, including preparing data marts and generating offers. It helps extract data based on rules from the policy team and provides insights to enhance business operations. We also analyze transactions to target customers and improve business performance The…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that it's integrated with other Azure products."
"Helps our customers to discover trends, which provides useful information based on their business."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"It is closely integrated with other products in the MS portfolio."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"This is a well-integrated solution and that integration empowers results."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"The most valuable feature is Vertica's performance and the ease of using the database."
"The fast columnar store database structure allows our query times to be at least 10x faster than on any other database."
"The most valuable feature of Vertica is the unmatchable database performance."
"I appreciate the flexibility offered by Vertica's projections. It allows for modifying the primary projection without altering the tables, which helps to optimize queries without the need to modify the underlying data."
"Vertica has a few features that I like. From an architecture standpoint, they have separated compute and storage. So you have low-cost object storage for primary storage and the ability to have several sub-clusters working off the same ObjectStore. So it provides workload isolation."
"Its analytics has enabled Pythian's clients to get the business insights as quick as they wanted. Its lower maintenance has also improved the ROI."
"Vertica uses advanced Azure technologies to compress raw data using indexing, allowing a large amount of data to be stored with minimal physical space. Advanced algorithms are employed in data compression."
"The Vertica architecture means it can process/ingest data in parallel to reporting and analyzing because of its in-memory Write-Optimized Storage sitting alongside the analytics optimized Read-Optimized Storage."
 

Cons

"The pricing model needs to be improved."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"Microsoft Analytics Platform System could have better support."
"​Hybrid environments are complex to manage."
"Functionality needs to be more up-to-date with competing products."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"Some of our small to medium-sized customers would like to see containerization and flexibility from the deployment standpoint."
"We faced some challenges when trying to use the temporary tables feature."
"Monitoring tools need to be lightweight. They should not take up heavy resources of the main server."
"It needs integration with multiple clouds."
"The geospatial functionality could be designed better."
"Very bad support, I would rate it two out of 10."
"The biggest problem is the cost of cloud deployment."
"We are looking for a cheaper deployment for the solution. Although we did a lot of benchmarks, like Redshift. We tried Redshift, it didn't work. It didn't work out for us as well."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"It is fast to purchase through the AWS Marketplace."
"Vertica is an expensive tool."
"It's an expensive product"
"I am aware that we have licensed it, but I have no knowledge of its cost."
"The price is reasonable. We use a pay per license model. Firstly, you need to buy a license. After that, you mainly pay the annual support fee of around 20% or 25%. I think their prices are quite reasonable."
"The pricing could improve, it is a little expensive."
"The solution is free and we pay for the storage."
"I think it's starting to get a little expensive. Open source products are starting to get more robust, so I think that's something that they need to start looking at in terms of licensing."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
8%
Comms Service Provider
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise23
Large Enterprise38
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Vertica?
Vertica is easy to use and provides really high performance, stability, and scalability.
What is your experience regarding pricing and costs for Vertica?
The solution is relatively cost-effective. Pricing and licensing are reasonable compared to other solutions.
What needs improvement with Vertica?
The product could improve by adding support for a wider variety of data types and enhancing features to better compete with other databases.
 

Also Known As

Microsoft APS, MS Analytics Platform System
Micro Focus Vertica, HPE Vertica, HPE Vertica on Demand
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Cerner, Game Show Network Game, Guess by Marciano, Supercell, Etsy, Nascar, Empirix, adMarketplace, and Cardlytics.
Find out what your peers are saying about Microsoft Analytics Platform System vs. OpenText Analytics Database (Vertica) and other solutions. Updated: January 2026.
881,733 professionals have used our research since 2012.