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Mandrill vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Mandrill
Ranking in Cloud Email
10th
Average Rating
8.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Cloud Email category, the mindshare of Mandrill is 3.1%, up from 2.5% compared to the previous year. The mindshare of Zoho Campaigns is 3.5%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Zoho Campaigns3.5%
Mandrill3.1%
Other93.4%
Cloud Email
 

Featured Reviews

it_user229338 - PeerSpot reviewer
Director with 1,001-5,000 employees
It's very straightforward to set up, but you have to be technical to do it.
The HTML templating functionality was the most important feature/reason for us to move to their service. A must in today’s customer contact environment, but the out of the box analytics have also been very valuable. In a customer service environment, it is imperative to know that the customer is receiving the message, and in a timely manner.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Being able to track open and click rates, so we can adjust email content appropriately."
"The superior customer service we can now offer our clients is a differentiator when it comes to client retention and winning new business."
"It is a very reliable and stable tool."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"The solution is very inexpensive and very reasonably priced."
"Zoho Campaigns is a good software for email marketing."
"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
"The solution generates a good return on investment."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"Putting the campaigns together on Zoho is reasonably straightforward; they have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
 

Cons

"It was on the slow side."
"My usage is limited to the basic features."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"They need to improve their anti-spam capabilities."
"The support team takes a while to respond to our request."
"There is room for improvement with integration with other applications like MailChimp."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
 

Pricing and Cost Advice

Information not available
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's pricing is reasonable."
"The tool is priced less compared to other applications."
"Zoho Campaigns is cheaper compared to other products."
"The solution's price is reasonable."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Since the product is part of a bundle, it is definitely very cost-efficient."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Comparisons

 

Overview

 

Sample Customers

SoundCloud, Envato, Trello
Altus
Find out what your peers are saying about Mandrill vs. Zoho Campaigns and other solutions. Updated: March 2026.
885,286 professionals have used our research since 2012.