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Magnitude vs Syniti Master Data Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magnitude
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Data Integration (101st), Data Warehouse (31st)
Syniti Master Data Management
Average Rating
9.0
Reviews Sentiment
8.4
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (12th)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Magnitude is designed for Data Warehouse and holds a mindshare of 0.3%, up 0.1% compared to last year.
Syniti Master Data Management, on the other hand, focuses on Master Data Management (MDM) Software, holds 3.7% mindshare, up 2.5% since last year.
Data Warehouse
Master Data Management (MDM) Software
 

Featured Reviews

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SG
Deliver short-term projects effectively while aiming for comprehensive customization
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solution we provide to the customer. The customer demands include four to five different elements, such as data cataloging or metadata management, data lineage, data quality, Master Data Management, and data freshness, which need to be integrated into one solution that currently I cannot see in any software. The main focus is more on Master Data Management. I recently had an interview where they pointed out that I only own 10% of what they are looking for. This also applies to Syniti Master Data Management, which is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor. Other solutions such as Informatica are moving toward Customer 360 degrees and Product 360 degrees, integrating easily into environments, while Syniti Master Data Management is somewhat lacking in customizing solutions based on customer needs.
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Also Known As

Magnitude Kalido MDM, Magnitude Agility PIM, Magnitude RapidDecision
Syniti MDM
 

Overview

 

Sample Customers

Unilever, HSBC, Independent Health, Imperial Tobacco, Comcast, Scotiabank
American Airlines, Yell.com, Avnet, Zurich Insurance
Find out what your peers are saying about Snowflake Computing, Oracle, Teradata and others in Data Warehouse. Updated: June 2025.
858,649 professionals have used our research since 2012.