LeadSquared vs Pega CRM comparison

LeadSquared and Pega are both solutions in the CRM category. LeadSquared is ranked #31 with an average rating of 7.5, while Pega is ranked #18 with an average rating of 7.7. LeadSquared holds a 0.8% mindshare in CRM, compared to Pega’s 1.5% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

442 Views
296 Comparison Views

80% willing to recommend

Pega CRM

Read 10 Pega CRM reviews

566 Views
443 Comparison Views

100% willing to recommend

LeadSquared

Pega CRM

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Executive SummaryUpdated on Dec 19, 2024

Pega CRM and LeadSquared are competing products within the customer relationship management space. LeadSquared seems to have an edge due to its appealing pricing structure, offering good value despite Pega CRM’s higher ratings for advanced features.

Features: Pega CRM offers sophisticated automation and customization capabilities, designed to handle complex workflows, and ideal for enterprises. It provides deep automation focus, advanced case management, and robust out-of-the-box workflows. LeadSquared excels in lead management with strong marketing automation features and is particularly beneficial for smaller businesses prioritizing sales and efficiency, emphasizing simplicity and lead conversion with a user-friendly interface and cost-effective customization.

Room for Improvement: Pega CRM could enhance ease of deployment, streamline support for smaller teams, and provide more intuitive user interfaces. LeadSquared may improve its feature set for larger enterprises, expand integrations, and enhance analytics capabilities to meet diverse business needs.

Ease of Deployment and Customer Service: LeadSquared offers straightforward cloud-based deployment that accelerates setup and responsive customer service enhancing user satisfaction. In comparison, Pega CRM provides both on-premise and cloud options, requiring more detailed setup processes, with support focused on enterprise needs, potentially complex for smaller teams.

Pricing and ROI: LeadSquared presents a cost-effective setup with a clear path to immediate ROI, beneficial for businesses focusing on lead conversion and sales growth. Pega CRM involves a higher initial investment and variable ROI, more suited for organizations needing robust, scalable solutions with extensive feature sets, emphasizing long-term capabilities and investment return expectations.

To learn more, read our detailed LeadSquared vs. Pega CRM Report (Updated: April 2025).

Buyer's Guide

LeadSquared vs. Pega CRM

April 2025

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Helped 850,236 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

31st

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Pega CRM

Ranking in CRM

18th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (5th)

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.2% compared to the previous year. The mindshare of Pega CRM is 1.5%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."

"It also reduces the duration per call, and it ensures a first time resolution of the issue."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"The solution is very easy to use."

"The product's deployment phase was easy."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

More Pega CRM pros

Cons

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

"The UI should be improved."

"They should enable the data-driven streaming feature inside it."

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"The solution has room for improvement around decisional and real-time data analysis."

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

More Pega CRM cons

Pricing and Cost Advice

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"We have an annual renewable license for LeadSquared."

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

"The pricing is on the higher side."

"It is expensive."

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

15%

Educational Organization

10%

Media Company

10%

Financial Services Firm

26%

Computer Software Company

14%

Real Estate/Law Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...

See all answers

What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

See all answers

Comparisons

Zoho CRM vs LeadSquared

Compared 100% of the time

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Compared 24% of the time

Microsoft Dynamics CRM vs Pega CRM

Compared 18% of the time

Salesforce Service Cloud vs Pega CRM

Compared 15% of the time

Salesforce Sales Cloud vs Pega CRM

Compared 12% of the time

Genesys Cloud CX vs Pega CRM

Compared 12% of the time

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Product Reports

Buyer's Guide

CRM

May 2025

Download LeadSquared product report

Buyer's Guide

Pega CRM

April 2025

Download Pega CRM product report

Also Known As

No data available

Chordiant

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

The State of Maine, Aegis, Aegon, AIG Japan, ING

Buyer's Guide

LeadSquared vs. Pega CRM

April 2025

Free Report: LeadSquared vs. Pega CRM

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