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LeadSquared vs Microsoft Dynamics CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.0
LeadSquared enhances ROI with automation, boosts conversion rates by 37%, improves productivity, and saves 60%-70% of time.
Sentiment score
6.8
Microsoft Dynamics CRM enhances operations, boosting efficiency and ROI, despite high costs, with benefits varying by industry and implementation.
We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.
Gtm Operator, Lead Generator at 404Minds Technologies
I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.
Chief Digital Officer at Cipher7
 

Customer Service

Sentiment score
7.3
LeadSquared's customer service is praised for its responsiveness, flexibility, and user-friendly interface, despite slow issue resolution.
Sentiment score
5.6
Microsoft Dynamics CRM support is responsive but inconsistent; premium plans and local partners improve service for large enterprises.
Customer support for LeadSquared is responsive and helpful.
Gtm Operator, Lead Generator at 404Minds Technologies
I would rate customer support as ten out of ten.
CISO at a financial services firm with 501-1,000 employees
When we create a technical ticket for Microsoft, mostly the ETA is two to three days, but we mostly get responded to in 24 hours.
Principal Consultant at Systems Limited
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Head of Digital Transformation at Simplified Consulting
 

Scalability Issues

Sentiment score
7.0
LeadSquared excels in scalability, efficiently supporting growth and robust sales management, despite higher costs for large enterprises.
Sentiment score
7.3
Microsoft Dynamics CRM offers scalability and adaptability, though customizations, standalone stability, and license management can pose challenges.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
CISO at a financial services firm with 501-1,000 employees
I would give it a ten out of ten for scalability.
Head of Digital Transformation at Simplified Consulting
Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.
Chief Digital Officer at Cipher7
 

Stability Issues

Sentiment score
8.0
LeadSquared is highly reliable and stable, with minimal bugs and occasional short downtimes during specific weather conditions.
Sentiment score
7.8
Microsoft Dynamics CRM boasts high stability, minimal downtime, and enhanced availability, thanks to Azure Cloud integration and regular updates.
LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.
Gtm Operator, Lead Generator at 404Minds Technologies
I would rate it ten out of ten.
CISO at a financial services firm with 501-1,000 employees
There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.
Chief Digital Officer at Cipher7
In the last two or three years, I have not seen anything or heard of that occurring with someone else anywhere in our organization.
Principal Consultant at Systems Limited
 

Room For Improvement

LeadSquared needs to enhance various features, address user issues, improve automation, and reduce costs for better user satisfaction.
Microsoft Dynamics CRM is complex, requiring customization, with slow support, costly pricing, and needing improved user-friendliness and integration.
I think we have workflows, but they are lacking compared to platforms such as GHL and others.
Gtm Operator, Lead Generator at 404Minds Technologies
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
CISO at a financial services firm with 501-1,000 employees
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
Head of Digital Transformation at Simplified Consulting
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.
Chief Digital Officer at Cipher7
 

Setup Cost

LeadSquared offers cost-effective pricing with user-based licensing, though larger enterprises may find it less competitive.
Microsoft Dynamics CRM pricing ranges from $50-$115/user monthly, competitive with Salesforce, yet complex for small businesses.
Compared to other top-niche products, they are less, and it is good.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.
Gtm Operator, Lead Generator at 404Minds Technologies
When we compare it to SAP or something like that, Microsoft Dynamics CRM is a very affordable solution.
Principal Consultant at Systems Limited
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
CISO at a financial services firm with 501-1,000 employees
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
Head of Digital Transformation at Simplified Consulting
 

Valuable Features

LeadSquared excels in CRM with robust integration, user-friendliness, and automation, boosting productivity and reducing costs effectively.
Microsoft Dynamics CRM is ideal for seamless Microsoft integration, customization, and robust features for sales management and customer engagement.
When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way.
Gtm Operator, Lead Generator at 404Minds Technologies
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
CISO at a financial services firm with 501-1,000 employees
The CRM is very fast, which is the most important aspect, and it's very handy.
Data Scientist at a financial services firm with 11-50 employees
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
Head of Digital Transformation at Simplified Consulting
 

Categories and Ranking

LeadSquared
Ranking in CRM
24th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
6
Ranking in other categories
Marketing Automation (8th)
Microsoft Dynamics CRM
Ranking in CRM
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
80
Ranking in other categories
CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (1st)
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of LeadSquared is 0.9%, up from 0.8% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 2.7%, down from 11.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM2.7%
LeadSquared0.9%
Other96.4%
CRM
 

Featured Reviews

AT
Gtm Operator, Lead Generator at 404Minds Technologies
Structured lead tracking has improved sales visibility and now drives higher conversion rates
The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one. The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard. This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me. LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.
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Top Industries

By visitors reading reviews
Construction Company
15%
Outsourcing Company
13%
Comms Service Provider
13%
Financial Services Firm
11%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise10
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise22
Large Enterprise20
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
The pricing, setup cost, and licensing are in line with industry standards. Compared to other top-niche products, they are less, and it is good.
What needs improvement with LeadSquared?
There are not many improvements needed for LeadSquared.
What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
Short answer: depends on your sales needs. NAV 2016’s built-in CRM is very basic. It’s fine for simple contact management and basic sales tracking, but it lacks: Proper pipeline management Adva...
What needs improvement with Microsoft Dynamics CRM?
A few areas where Dynamics CRM can improve: User experience → Still feels complex for non-technical users, especially for daily tasks Customization vs complexity → Easy to customize, but quickl...
 

Also Known As

No data available
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about LeadSquared vs. Microsoft Dynamics CRM and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.