LeadSquared vs Microsoft Dynamics CRM comparison

LeadSquared and Microsoft are both solutions in the CRM category. LeadSquared is ranked #29 with an average rating of 7.5, while Microsoft is ranked #1 with an average rating of 8.4. LeadSquared holds a 0.9% mindshare in CRM, compared to Microsoft’s 2.6% mindshare. Additionally, 85% of LeadSquared users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

LeadSquared

Read 6 LeadSquared reviews

1,373 Views
1,085 Comparison Views

85% willing to recommend

Microsoft Dynamics CRM

Read 80 Microsoft Dynamics CRM reviews

6,984 Views
4,609 Comparison Views

93% willing to recommend

LeadSquared

Microsoft Dynamics CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Microsoft Dynamics CRM and LeadSquared compete in the customer relationship management category. Microsoft Dynamics CRM often has the upper hand due to its robust integration and customization features, while LeadSquared's ease of use and rapid setup make it a preferred choice for many.

Features: Microsoft Dynamics CRM includes advanced analytics, robust Office 365 integration, and extensive customization capabilities that are valuable for large enterprises. Meanwhile, LeadSquared focuses on lead tracking, marketing automation, and mobile functionality, making it suitable for small to medium businesses.

Room for Improvement: Microsoft Dynamics CRM could enhance user interface simplicity, reduce complexity in its setup process, and improve agility to match market trends. LeadSquared can benefit from expanding customization options, deepening integration capabilities, and enhancing support for larger business environments.

Ease of Deployment and Customer Service: Microsoft Dynamics CRM offers comprehensive but complex deployment that may need professional assistance, supported by strong customer service within its ecosystem. In contrast, LeadSquared provides a simple cloud-based deployment with quick onboarding and reliable customer support, allowing immediate CRM benefits.

Pricing and ROI: Microsoft Dynamics CRM generally involves higher initial costs, with a focus on long-term ROI for businesses fully utilizing its features. LeadSquared is usually more cost-effective upfront, offering quicker ROI and tailored for those seeking rapid results with a lower initial investment. The choice often depends on the organization's size and specific requirements.

To learn more, read our detailed LeadSquared vs. Microsoft Dynamics CRM Report (Updated: March 2026).

Buyer's Guide

LeadSquared vs. Microsoft Dynamics CRM

March 2026

Download the complete report

Helped 884,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.1

LeadSquared automations streamline processes and enhance marketing strategies, though some users report no noticeable ROI.

Sentiment score

6.8

Microsoft Dynamics CRM enhances operations, boosting efficiency and ROI, despite high costs, with benefits varying by industry and implementation.

We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Once the lead is captured, it is assigned to the particular sales group based on the region the lead comes from, thus reducing manual intervention.

Dinnepati Janindra

Senior Systems Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Microsoft Dynamics CRM report

Customer Service

Sentiment score

7.8

LeadSquared's support is responsive and friendly, rated 8/10, though issue resolution may take 10-15 days.

Sentiment score

5.6

Microsoft Dynamics CRM support is responsive but inconsistent; premium plans and local partners improve service for large enterprises.

The customer support for LeadSquared is pretty good.

Dinnepati Janindra

Senior Systems Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

I would rate customer support as ten out of ten.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

When we create a technical ticket for Microsoft, mostly the ETA is two to three days, but we mostly get responded to in 24 hours.

Muhammad Sohaib Abbasi

Principal Consultant at Systems Limited

While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

For more quotes and insights, download the Microsoft Dynamics CRM report

Scalability Issues

Sentiment score

8.3

LeadSquared is scalable and supports growth, but may not be cost-effective for larger enterprises; users plan increased adoption.

Sentiment score

7.3

Microsoft Dynamics CRM offers scalability and adaptability, though customizations, standalone stability, and license management can pose challenges.

No quotes available

For more quotes and insights, download the LeadSquared report

Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

I would give it a ten out of ten for scalability.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Microsoft Dynamics CRM report

Stability Issues

Sentiment score

7.9

Users find LeadSquared reliable and stable, rating its performance highly for being quick and free of crashes.

Sentiment score

7.8

Microsoft Dynamics CRM boasts high stability, minimal downtime, and enhanced availability, thanks to Azure Cloud integration and regular updates.

No quotes available

For more quotes and insights, download the LeadSquared report

I would rate it ten out of ten.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.

NavinJacob

Chief Digital Officer at Cipher7

In the last two or three years, I have not seen anything or heard of that occurring with someone else anywhere in our organization.

Muhammad Sohaib Abbasi

Principal Consultant at Systems Limited

For more quotes and insights, download the Microsoft Dynamics CRM report

Room For Improvement

LeadSquared requires UI improvements, AI capabilities, better reporting, standardized systems, and cost management for additional users.

Microsoft Dynamics CRM is complex, requiring customization, with slow support, costly pricing, and needing improved user-friendliness and integration.

The Loan Origination System (LOS) needs to be productized instead of making it a customized solution every time.

Dinnepati Janindra

Senior Systems Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Microsoft Dynamics CRM report

Setup Cost

LeadSquared offers moderate subscription pricing at 30 euros per user monthly, becoming costly for large enterprises.

Microsoft Dynamics CRM pricing ranges from $50-$115/user monthly, competitive with Salesforce, yet complex for small businesses.

Pricing is based on the subscription for the number of users using the platform.

Dinnepati Janindra

Senior Systems Engineer at a tech vendor with 10,001+ employees

Compared to other top-niche products, they are less, and it is good.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

When we compare it to SAP or something like that, Microsoft Dynamics CRM is a very affordable solution.

Muhammad Sohaib Abbasi

Principal Consultant at Systems Limited

The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

For more quotes and insights, download the Microsoft Dynamics CRM report

Valuable Features

LeadSquared enhances productivity and conversion rates with automation, integration, customization, scalability, simple setup, and AI innovations.

Microsoft Dynamics CRM is ideal for seamless Microsoft integration, customization, and robust features for sales management and customer engagement.

When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

After implementing LeadSquared, we convert most leads into successful leads, and productivity is also getting improved as we configured the automation part.

Dinnepati Janindra

Senior Systems Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

The CRM is very fast, which is the most important aspect, and it's very handy.

reviewer2035074

Data Scientist at a financial services firm with 11-50 employees

The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

For more quotes and insights, download the Microsoft Dynamics CRM report

Categories and Ranking

LeadSquared

Ranking in CRM

29th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Microsoft Dynamics CRM

Ranking in CRM

1st

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (2nd), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (2nd)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of LeadSquared is 0.9%, up from 0.7% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 2.6%, down from 11.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Microsoft Dynamics CRM	2.6%
LeadSquared	0.9%
Other	96.5%

CRM

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

Read full review

NavinJacob

Chief Digital Officer at Cipher7

Has enabled seamless integration across platforms while supporting advanced analytics for customer insights

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Read full review

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Top Industries

By visitors reading reviews

Outsourcing Company

17%

Comms Service Provider

13%

Financial Services Firm

Government

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	22
Large Enterprise	20

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What are the pros and cons of MS dynamics vs. Salesforce CRM?

When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...

See all answers

What needs improvement with Microsoft Dynamics CRM?

See all answers

What is your primary use case for Microsoft Dynamics CRM?

I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some amount of Microsoft communication server to integrate it. I focus on the area o...

See all answers

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Compared 18% of the time

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Compared 7% of the time

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Compared 6% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 3% of the time

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Product Reports

Buyer's Guide

CRM

March 2026

Download LeadSquared product report

Buyer's Guide

Microsoft Dynamics CRM

March 2026

Download Microsoft Dynamics CRM product report

Also Known As

No data available

Dynamics CRM, MS Dynamics CRM

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Buyer's Guide

LeadSquared vs. Microsoft Dynamics CRM

March 2026

Free Report: LeadSquared vs. Microsoft Dynamics CRM

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