The Jive-n concept of a digital workplace is backend integration. Users see one Jive-n interface and Jive-n makes calls to other systems. This means that Jive-n needs a lot of integration connectors to other systems, and they do that a lot. But it is not enough for our local market where recognized platforms are popular like Facebook, LinkedIn, and Twitter. There is a request to make more and more integrations to third-party products. When Jive makes an integration – users still see Jive interface, not the App interface. Let’s imagine your company uses Jive as a digital workplace. And you want to add new App into your DW. For Jive, you need to do a lot of backend integration so that the userd still see the Jive activity stream. The alternative to Jive's approach is visual integration. You make a widget that points to App X and when you click on this widget – it drives you to this App. So if you do visual DW approach – you just need to do a quite simple widget that gets a small bit of info from the App.
