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Ivanti Virtual Web Application Firewall vs Kemp LoadMaster comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
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Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Ivanti Virtual Web Applicat...
Ranking in Web Application Firewall (WAF)
43rd
Average Rating
9.0
Reviews Sentiment
6.2
Number of Reviews
0
Ranking in other categories
Application Delivery Controllers (ADC) (16th)
Kemp LoadMaster
Ranking in Web Application Firewall (WAF)
22nd
Average Rating
9.4
Reviews Sentiment
7.7
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (11th), Distributed Denial-of-Service (DDoS) Protection (17th)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
MD
Consultant at a consultancy with 1-10 employees
Good feature set and is simple to deploy
In terms of what needs improvement, the price could be lowered. We've tried to deploy more of them but our purchasing department has said that they're way too expensive and they would prefer to use something else. We sort of stopped deploying them because of that. There are additional costs to the standard licensing. There are bandwidth prices. The feature set is quite good. We've been told to stop using them because of the price. If they can do something to address that I believe it would be better. On the latest version they've got a community edition, which is quite a good bandwidth, but in essence, it's to address the entry-level price. When you get to 10 gig bandwidth, it's way too expensive.
IshtiaqKhalil - PeerSpot reviewer
Information Security Engineer at BOK
Displays flexible, user-friendly interface with minor licensing challenges
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics. Additionally, enhanced security features, like a more robust Web Application Firewall, and stronger APIs for better automation would be beneficial. Overall, the main areas for improvement are in strengthening the advanced features to better meet the demands of large-scale enterprise environments. key features for the next release should focus on three areas. First, an enhanced, next-generation security suite with a more powerful Web Application Firewall (WAF) and integrated bot protection. Second, more advanced and customizable analytics dashboards to provide deeper insights into application performance. Finally, greater support for modern, cloud-native environments, including better APIs for automation and seamless hybrid-cloud traffic management

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Caching is the most valuable feature of Cloudflare Web Application Firewall."
"The rate limiting features and customizations in terms of URL match and applying policies are valuable to me."
"The integration of Cloudflare with Cloud Suite is its most valuable feature."
"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."
"It's pretty convenient and pretty easy to set up and run. And then kind of for static content, it also offers caching."
"It is configurable via API."
"Some of the most valuable features of Cloudflare Web Application Firewall include its DNS zone setup and the zero trust policy."
"The solution protects our application, which runs on the HTTP protocol, from DDoS attacks."
"The most valuable aspect of this solution is that it is simple to deploy. The deployment took us ten minutes."
"We needed a Microsoft Threat Management Gateway server replacement solution for a customer and were impressed with the simplified deployment of the Kemp LoadMasters."
"Ease of usage and configuration templates to make deployment easy."
"The feature I find most valuable is load balancing with different algorithms."
"Basically, Kemp covers every critical thing that must be needed to complete the task at hand."
"The most valuable feature so far has been the high-availability options that allowed us to add an additional Kemp LoadMaster VLM virtual appliance into our VMware vSphere environment, to provide failover for our existing LoadMaster."
"I like that this is a Network Load Balancer that can be used practically with any application in the backend. They have how-to guides on how to set up Kemp NLB with Exchange, but you can use it as well for Sharepoint, RDS, or any other back end server."
"Technical support is very good. They are quick to answer questions and provide online help."
"From my personal experience, many firewalls provide Load Balancing functionalities, but Kemp Loadmaster has a lot of features and functionalities like what you can configure. So there are a lot of features but we use only five percent of it."
 

Cons

"The notification part could be improved. It's very much connected to Web Application Firewall, rate-limiting, and DDoS protection."
"If they add logs history within the Cloudflare offering, that would be a great benefit."
"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."
"Support can be challenging at times."
"The solution's learning curve can still be further reduced"
"There could be an option to duplicate the cluster to maintain the consistency of rules."
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"The blocked logs are difficult to read at times."
"In terms of what needs improvement, the price could be lowered. We've tried to deploy more of them but our purchasing department has said that they're way too expensive and they would prefer to use something else."
"I really don't like the way the logs are presented in the software."
"I would like to see more automation and control of overactive and inactive resources. If I could schedule these around our updates then it would be all automated. I would like to set up an automated script to coincide with the scripts I use to update resources and servers."
"Hardware version needs a dual power solution."
"Over the last several major versions, the GUI has remained virtually unchanged and still seems lacking."
"They need to improve the UI environment. Currently, it's hard to navigate and use product."
"It lacks an officially supported, well-written SCOM Management Pack."
"It would be very helpful to get all the http/https session logs by default in the log monitor without activating debugging mode like an apache web sever natively does"
"The UI is very basic and not very attractive, so this could be an area for improvement."
 

Pricing and Cost Advice

"The solution is expensive."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"It starts at $20 and can easily go up to $200 monthly"
"The solution's pricing option needs to be more transparent for enterprise clients."
"It is not too pricey."
"The annual licensing fee is $10,000 USD."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
Information not available
"The price is great and the value is definitely there."
"Licensing is yearly and I am going to guess that it is CAN $2000.00."
"Download Kemp's VLM trial and take it for a test drive; you will be impressed."
"The price of the solution is cheap."
"Any decent product will cost money and if you want great support and a great product, then you will want to spend the money on it."
"The costs for the Kemp Load Balancer solution are okay because, for a good product, you have to spend money."
"Less expensive than Citrix."
"This product has good value and features for the money."
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Top Industries

By visitors reading reviews
Construction Company
16%
Financial Services Firm
9%
Comms Service Provider
9%
Manufacturing Company
7%
No data available
Financial Services Firm
10%
Computer Software Company
9%
Manufacturing Company
9%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
No data available
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise13
Large Enterprise16
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
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Earn 20 points
What is your experience regarding pricing and costs for Kemp LoadMaster?
My primary advice is to carefully analyze your total cost of ownership (TCO) rather than just the initial purchase pr...
What needs improvement with Kemp LoadMaster?
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics....
What is your primary use case for Kemp LoadMaster?
Our primary use case was traffic load balancing and distribution. The solution was essential for managing all inbound...
 

Also Known As

Cloudflare WAF
Pulse vWAF, Pulse Virtual Traffic Manager
LoadMaster Load Balancer
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Gilt Groupe
Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Find out what your peers are saying about F5, HAProxy, NetScaler and others in Application Delivery Controllers (ADC). Updated: May 2026.
899,283 professionals have used our research since 2012.