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Ivanti Virtual Web Application Firewall vs Kemp LoadMaster comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Ivanti Virtual Web Applicat...
Ranking in Web Application Firewall (WAF)
44th
Average Rating
9.0
Reviews Sentiment
6.2
Number of Reviews
0
Ranking in other categories
Application Delivery Controllers (ADC) (17th)
Kemp LoadMaster
Ranking in Web Application Firewall (WAF)
27th
Average Rating
9.4
Reviews Sentiment
7.7
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (12th), Distributed Denial-of-Service (DDoS) Protection (17th)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
MD
Consultant at a consultancy with 1-10 employees
Good feature set and is simple to deploy
In terms of what needs improvement, the price could be lowered. We've tried to deploy more of them but our purchasing department has said that they're way too expensive and they would prefer to use something else. We sort of stopped deploying them because of that. There are additional costs to the standard licensing. There are bandwidth prices. The feature set is quite good. We've been told to stop using them because of the price. If they can do something to address that I believe it would be better. On the latest version they've got a community edition, which is quite a good bandwidth, but in essence, it's to address the entry-level price. When you get to 10 gig bandwidth, it's way too expensive.
IshtiaqKhalil - PeerSpot reviewer
Information Security Engineer at BOK
Displays flexible, user-friendly interface with minor licensing challenges
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics. Additionally, enhanced security features, like a more robust Web Application Firewall, and stronger APIs for better automation would be beneficial. Overall, the main areas for improvement are in strengthening the advanced features to better meet the demands of large-scale enterprise environments. key features for the next release should focus on three areas. First, an enhanced, next-generation security suite with a more powerful Web Application Firewall (WAF) and integrated bot protection. Second, more advanced and customizable analytics dashboards to provide deeper insights into application performance. Finally, greater support for modern, cloud-native environments, including better APIs for automation and seamless hybrid-cloud traffic management

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is configurable via API."
"The setup process is very simple for me."
"The product has improved our security posture by blocking bad actors."
"We like that there's load balancing, firewall capabilities, DDoS protection, et cetera, all covered by Cloudflare."
"Cloudflare is cheaper compared to Azure WAF, which I have considered before."
"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."
"There is a huge signature repository"
"The initial setup process is simple."
"The most valuable aspect of this solution is that it is simple to deploy. The deployment took us ten minutes."
"Basically, Kemp covers every critical thing that must be needed to complete the task at hand."
"Failover is seamless and our services are rock solid."
"Saved a third of the costs without sacrificing needed features by going with Kemp."
"The most valuable features for us are the Load Balancing and Web Application Firewall, as we have a lot of web applications."
"When we started using KEMP, we didn't face a single connectivity or delay issue on Skype for Business."
"From my personal experience, many firewalls provide Load Balancing functionalities, but Kemp Loadmaster has a lot of features and functionalities like what you can configure. So there are a lot of features but we use only five percent of it."
"Kemp has greatly improved our uptime, reduced time we spend on maintenance, and increased the reliability and trust we have in our load balancing system."
"One of the most valuable features I like is the ability to block specific cipher suites like RC4, and older protocols like SSL 3.0."
 

Cons

"The reporting could be improved if it were more granular."
"They need to improve their support because getting a response for basic requests took around 48 hours, which is too long."
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"The solution's learning curve can still be further reduced"
"Their documentation could be better. They don't have documentation that explains everything well."
"Support can be challenging at times."
"The ModSecurity core rules need to be updated."
"The blocked logs are difficult to read at times."
"In terms of what needs improvement, the price could be lowered. We've tried to deploy more of them but our purchasing department has said that they're way too expensive and they would prefer to use something else."
"Overall, the Kemp LoadMaster has been an all-rounder great product and stable. The free trial and virtual edition make it a breeze for any potential customer to give it a spin before actually deciding to put it on the infrastructure or even talk to the CFO."
"In the web interface, there are a lot of settings in the different menus and it would be helpful if there were an interactive help system or tooltips to help the administrators find and configure the right settings."
"In the next release, Kemp should include the ability for LoadMaster to create different DNS record types."
"We have experienced at least one problem with stability, although it was fixed with an upgrade."
"The cost of the GEO upgrade is not cost-prohibitive but it's something that would be a nice add-in, out of the box."
"Some of the support documentation seems to make assumptions that the person installing or configuring is experienced with the product or concepts."
"I want to have the ability to pull a particular server. The DevOps portion was challenging for me, like if I needed to redirect from one IP to another URL. I needed to look that up, and the knowledge base is not well organized. When I look for information about Kemp on the Internet, I don't find many articles or something like that."
"The only thing I have struggled with is setting up automatic backups."
 

Pricing and Cost Advice

"It starts at $20 and can easily go up to $200 monthly"
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"We pay $210 per month for CloudFlare WAF."
"The annual licensing fee is $10,000 USD."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"It is not too pricey."
"The solution's pricing option needs to be more transparent for enterprise clients."
Information not available
"The price is lower than other options."
"Currently, no cost is involved with a virtual load balancer. They have used open source. We did not pay for software. We paid for the expertise. We are only paying the consulting charges, which are very reasonable, that is, around a thousand dollars."
"The price is great and the value is definitely there."
"Download Kemp's VLM trial and take it for a test drive; you will be impressed."
"It has a great price for the solution they offer."
"From a cost perspective, Kemp is very competitive and is not hard to justify by any means."
"Licensing is yearly and I am going to guess that it is CAN $2000.00."
"Nowadays, going with the virtual appliance is the easiest way and the cost is reasonable."
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Top Industries

By visitors reading reviews
Construction Company
16%
Financial Services Firm
9%
Comms Service Provider
9%
Outsourcing Company
7%
Manufacturing Company
16%
Construction Company
14%
Comms Service Provider
12%
Performing Arts
10%
Financial Services Firm
10%
Construction Company
9%
Computer Software Company
9%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
No data available
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise13
Large Enterprise16
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Kemp LoadMaster?
My primary advice is to carefully analyze your total cost of ownership (TCO) rather than just the initial purchase pr...
What needs improvement with Kemp LoadMaster?
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics....
What is your primary use case for Kemp LoadMaster?
Our primary use case was traffic load balancing and distribution. The solution was essential for managing all inbound...
 

Also Known As

Cloudflare WAF
Pulse vWAF, Pulse Virtual Traffic Manager
LoadMaster Load Balancer
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Gilt Groupe
Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Find out what your peers are saying about F5, HAProxy, NetScaler and others in Application Delivery Controllers (ADC). Updated: July 2026.
907,664 professionals have used our research since 2012.