Try our new research platform with insights from 80,000+ expert users

IQVIA Orchestrated Customer Engagement vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IQVIA Orchestrated Customer...
Ranking in CRM
42nd
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of IQVIA Orchestrated Customer Engagement is 0.4%, down from 1.4% compared to the previous year. The mindshare of SAP CRM is 9.1%, down from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Jaemin Baek - PeerSpot reviewer
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've found the customer 360 degree view to be valuable."
"The primary use case for us is lead creation and data management."
"The user interface is excellent."
"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
"SAP CRM is a scalable solution."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"The solution is highly scalable."
"The tool is easy to use."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
 

Cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"The interface could be improved."
"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
"The product's pricing could be better."
"The solution is slow."
"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."
 

Pricing and Cost Advice

"OCE is less expensive than Veeva, for instance."
"The licensing model for SAP CRM is customer-based."
"There is a license required for the solution and most of my clients purchase an annual license."
"SAP CRM is an expensive product."
"The solution is expensive."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"The company has seen an increase in revenue."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
report
Use our free recommendation engine to learn which CRM solutions are best for your needs.
865,295 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Healthcare Company
35%
Manufacturing Company
13%
Computer Software Company
8%
Financial Services Firm
7%
Manufacturing Company
12%
Computer Software Company
9%
University
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
 

Also Known As

IQVIA OCE
No data available
 

Overview

 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: August 2025.
865,295 professionals have used our research since 2012.