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IQVIA Orchestrated Customer Engagement vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IQVIA Orchestrated Customer...
Ranking in CRM
42nd
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of IQVIA Orchestrated Customer Engagement is 0.5%, down from 1.6% compared to the previous year. The mindshare of SAP CRM is 10.7%, up from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Jaemin Baek - PeerSpot reviewer
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.
GodfreyNoel - PeerSpot reviewer
Excellent user experience with ease of use and reliable technical support
When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've found the customer 360 degree view to be valuable."
"SAP CRM integrates well with SAP ERP which is useful."
"The product integrates with third-party tools easily."
"We get very good support from SAP."
"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
"We like that this solution has made our whole accounting function paperless."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."
"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."
 

Cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"The product is very expensive."
"There could be some specific configurable options on the UI level to improve visibility."
"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
"When features do get added, we would like the product to notify us in a timely way."
"The navigation must be improved."
"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"The solution is expensive."
 

Pricing and Cost Advice

"OCE is less expensive than Veeva, for instance."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"The licensing model for SAP CRM is customer-based."
"There is a license required to use SAP CRM."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"The pricing from SAP is good but it takes time to realize the investment."
"They should reduce the price to target small businesses."
"The solution is expensive."
"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
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Top Industries

By visitors reading reviews
Healthcare Company
30%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
8%
Computer Software Company
12%
Manufacturing Company
10%
Financial Services Firm
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
 

Also Known As

IQVIA OCE
No data available
 

Overview

 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.
849,686 professionals have used our research since 2012.