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Insider vs Liferay Digital Experience Platform comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Insider
Ranking in AI Customer Experience Personalization
16th
Average Rating
7.0
Number of Reviews
2
Ranking in other categories
Customer Data Platforms (CDP) (12th)
Liferay Digital Experience ...
Ranking in AI Customer Experience Personalization
27th
Average Rating
8.0
Number of Reviews
45
Ranking in other categories
Web Content Management (6th), Corporate Portals (Enterprise Information Portals) (3rd), Digital Experience Platforms (DXP) (3rd)
 

Mindshare comparison

As of November 2026, in the AI Customer Experience Personalization category, the mindshare of Insider is 1.0%, up from 0.4% compared to the previous year. The mindshare of Liferay Digital Experience Platform is 0.9%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Insider1.0%
Liferay Digital Experience Platform0.9%
Other98.1%
AI Customer Experience Personalization
 

Featured Reviews

reviewer2858913 - PeerSpot reviewer
Marketing Specialist (Acquisition & Retention) at a manufacturing company with 10,001+ employees
Retargeting campaigns have reduced booking cancellations but new users still need clearer guidance
I believe that retargeting is the best feature that Insider offers. The ease of use and the results are why the retargeting feature stands out for me. Insider reads the results near real-time and provides AI segmentation. We only need to prompt, and then Insider will work to determine which segment is best for each campaign. Insider has helped me to reduce cancellation bookings by about 15% year-over-year. This is tracked through Insider; however, we also add additional attribution using AppsFlyer. We see significantly fewer employees needed for outbound calls because with Insider, we perform a reconfirmation of booking schedules automatically. This allows us to reduce the need for customer service outbound agents, and Insider has also helped us reduce cancellations.
PR
E-Governance Head at Creant Technologies
Optimizing digital presence with customizable design and seamless integration
The main benefits that Liferay Digital Experience Platform brings to the table are numerous. First is rapid application development and many features. Features such as content management and document management make your life easy; workflow management is also present. Workflow can be designed and derived. Form development and everything is very smooth and easy to deliver to the end customer, and you can find many features in one box. You have blogs, wikis, and everything with out-of-box functionality. My experience with actionable insights is positive; they help in refining content strategies. The content creation is helpful. For external content creation, I use headless CMS APIs for Liferay Digital Experience Platform, and headless APIs for content creation are also available. My thoughts on the integration capabilities are that integration is seamless. You have headless APIs where you can integrate seamlessly with any other application such as LDAP or SSO, or you can also integrate with different external systems. You have an SAP connector; everything is available. Liferay Digital Experience Platform's open source flexibility has helped in customizing functionalities for the specific needs of my customers as it is a highly flexible application that can be optimized. My advice for other organizations considering Liferay Digital Experience Platform is that if it's available, we need to improve on the performance, which is currently what we are seeing. Otherwise, earlier Service Builder was acceptable. On a scale of 1-10, I rate Liferay Digital Experience Platform a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Insider is simple to use, making it easy to learn and navigate the platform, so the learning curve is fast."
"Insider has helped me to reduce cancellation bookings by about 15% year-over-year."
"Flexibility to fit our business requirements under many different scenarios, from simple public web sites to customer or distributor portal solutions and intranets."
"For me, the most important features are scalability, architecture, the fact that it's Java-based, includes a CMS, and provides audience targeting tools."
"Liferay provides a vast range of features with minimal license costs, which makes it better than the others."
"The solution is easy to install."
"Considering the overall drive towards providing a digital experience to clients, to provide a connected experience, federated touchpoints, dynamic personalization, customer context and interactions, the product has evolved very strongly from just being a horizontal portal system into a digital experience platform."
"It is a wonderful open-source product that has many out-of-the-box features."
"If you need something that is scalable, that needs broader functionality, and you need to develop your own services, then this is an excellent solution."
"Liferay is highly scalable and more complex than Drupal."
 

Cons

"I did not enjoy using Insider AI to generate copies, push copies, and messages."
"I think that Insider can be improved on the UI side because for someone with experience, Insider would be a very great tool."
"Liferay needs a better web content search engine."
"Support provided for the Enterprise Edition is really poor."
"The front-end technologies need improvement."
"As it is open source, it has lots of features and it is constantly updating. Therefore, bugs also keep coming."
"The documentation could be better."
"Social areas and capabilities need improvement."
"Licensing costs can be very expensive."
"I am having a hard time getting through the security scans."
 

Pricing and Cost Advice

Information not available
"It is a bit expensive."
"It's an open-source structure. Other costs are for professional services to integrate Liferay to other existing systems."
"Their pricing model should be modified to include per user options instead of just servers/cores, etc."
"Licensing costs can be very expensive."
"The product is neither cheap nor expensive. What Liferay Digital Experience Platform offers at its current price can be considered something that is worth the money."
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Top Industries

By visitors reading reviews
Manufacturing Company
25%
Construction Company
18%
Financial Services Firm
9%
Comms Service Provider
7%
Financial Services Firm
15%
Computer Software Company
9%
Comms Service Provider
8%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise8
Large Enterprise23
 

Questions from the Community

What is your experience regarding pricing and costs for Insider?
The price is not very cheap for Insider, especially when compared to other platforms in the same category, such as those with a closed design and a brand that is not very famous in the market. I th...
What needs improvement with Insider?
Insider can be improved. It has a great design compared to some platforms such as Salesforce Marketing Cloud, but when comparing it to newer platforms starting in Brazil, such as Braze and MoEngage...
What is your primary use case for Insider?
My main use case for Insider was to use the trigger of price drop of OLX item prices using web push. We did not have the web push channel before Insider; we only used channels such as app push, ema...
What is the best feature of Liferay?
A tricky question because it'd depend on what your focus will be on Liferay as a digital experience platform. I mean, if for me the experience management is the best feature, for someone with ...
Is Liferay suitable for complete beginners?
A non-developer here, and frankly, a little bit of a tech beginner in general. My company branched out into digital experience a bit later than we should have but picking Liferay as a DXP was one o...
What is Liferay’s capacity for backup?
Yes, I think you can trust the cloud feature of Liferay pretty well. It gives you the option to back up your data as well as restore it and that's pretty vital for any digital experience platf...
 

Also Known As

No data available
Liferay DXP
 

Overview

 

Sample Customers

Information Not Available
Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations
Find out what your peers are saying about Insider vs. Liferay Digital Experience Platform and other solutions. Updated: October 2026.
921,523 professionals have used our research since 2012.