Informatica Intelligent Data Management Cloud (IDMC) vs Openprise comparison

Informatica and Openprise are both solutions in the Data Quality category. Informatica is ranked #1 with an average rating of 8.0, while Openprise is ranked #18 with an average rating of 8.0. Informatica holds a 9.9% mindshare in DQ, compared to Openprise’s 1.0% mindshare. Additionally, 92% of Informatica users are willing to recommend the solution, compared to 100% of Openprise users who would recommend it.

Informatica Intelligent Dat...

Read 214 Informatica Intelligent Data Management Cloud (IDMC) reviews

22,811 Views
2,509 Comparison Views

92% willing to recommend

Openprise

Read 1 Openprise review

190 Views
182 Comparison Views

100% willing to recommend

Informatica Intelligent Dat...

Openprise

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Executive SummaryUpdated on Dec 11, 2025

Informatica Intelligent Data Management Cloud and Openprise compete in the data management landscape, offering distinct advantages. While Informatica is praised for complex data environments, Openprise stands out with its automation capabilities.

Features: Informatica IDMC provides extensive integration capabilities, advanced data transformation features, and robust data governance. Openprise offers tailored automation tools, streamlined data processes, and a user-friendly interface for efficient scalability.

Ease of Deployment and Customer Service: Informatica IDMC allows cloud-native deployment with comprehensive support suited for large enterprises. Openprise offers agile and quick deployment with personalized customer support, enhancing user satisfaction and providing quicker time-to-value.

Pricing and ROI: Informatica IDMC, with a higher initial cost, delivers significant long-term ROI through deep integration and governance. Openprise offers a lower-cost entry with rapid ROI due to automation efficacy, making it appealing for those prioritizing cost-efficiency and fast returns.

To learn more, read our detailed Data Quality Report (Updated: January 2026).

Buyer's Guide

Data Quality

January 2026

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Helped 881,565 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Data Quality

1st

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

214

Ranking in other categories

Data Integration (2nd), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)

Openprise

Ranking in Data Quality

18th

Average Rating

8.0

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.9%, down from 19.5% compared to the previous year. The mindshare of Openprise is 1.0%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Quality Market Share Distribution
Product	Market Share (%)
Informatica Intelligent Data Management Cloud (IDMC)	9.9%
Openprise	1.0%
Other	89.1%

Data Quality

Featured Reviews

Divya-Raj

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

Handles large data volumes effectively and offers competitive pricing

There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

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Priyanshu k

Release Train Engineer at a tech vendor with 1-10 employees

Improved data workflows have revealed gaps while pipeline automation has boosted revenue growth

Openprise offers multiple features that I appreciate, but one of the major features I love is the no-code workflow automation for data onboarding, cleaning, deduplication, and standardization. Openprise also comes with 300+ pre-built integrations such as Salesforce, HubSpot, Marketo, and Snowflake, which helps us integrate things properly. Additionally, it works with AI-driven data enrichment and validation, which adds a layer of referential integrity. The AI-driven data enrichment and validation in Openprise have helped our team by refining data in one place and searching it, making visibility much greater through cleaning, deduplication, and standardization of the data flow. Openprise provides centralized data quality regardless of what tech stack we are using, which is very positive. It also provides real-time sync and task automation for marketing and sales. Openprise has positively impacted our organization as we have seen a very good return on investment over three years. In our case, data error reduction was achieved by 77.7%. Apart from that, it has improved our forecast accuracy by 47.5%. Moreover, it has also helped us in sales by providing a productivity boost of 32.3%. Additionally, marketing lead revenue increased by 61%.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a scalable product."

"New tools are coming out that will enable you to achieve 90 percent of use cases with the out-of-the-box configuration, but I would like to keep Informatica tight here. Otherwise, you need a Java user edit course and other things to do multiple things that you cannot configure out of the box. They have to go through those use cases to do something if those can also be configured rather than coded."

"We've used the solution for quite some time, so in our organization, the product is pretty mature."

"It is a highly scalable solution."

"Informatica Intelligent Cloud Services allows us to manage the entire data lifecycle in the insurance domain, supporting microservices architecture and leveraging AI and machine learning for data discovery, quality, and integration."

"The solution's scalability is high."

"The most important features are the mastering of the data and the UI intuitiveness."

"The solution offers good data governance."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"Openprise is a great solution that has definitely transformed our sales funnels."

Cons

"The product could be improved in the area of architecture and technology. All the parts are old."

"Error reporting and debugging need improvement."

"The tool is quite good overall, but sometimes the number of modules can be overwhelming. If the development interface could be optimized to have fewer modules, it would be greatly beneficial."

"They need more feature flexibility, as it is not fully developed."

"The biggest challenge I see is the IDE's for the cloud and automization are different."

"The product isn't mature enough to provide suitable connectors to various data engines."

"Metadata querying is right now not there in Informatica Cloud Data Integration."

"With the solution, we had some issues, and we have every day, and we used to open a ticket. Sometimes, there are data issues and transformation issues."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"Scalability is something that may be a problem with Openprise."

Pricing and Cost Advice

"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."

"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."

"It is cost effective and an easily accessible tool."

"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."

"The solution's pricing model is easy, but it is very expensive."

"We are quite happy with the licensing model."

"I rate the licensing cost of Informatica MDM a five out of ten."

"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

10%

Computer Software Company

Retailer

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	51
Midsize Enterprise	27
Large Enterprise	153

No data available

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

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Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

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What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

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What is your experience regarding pricing and costs for Openprise?

Openprise provides custom enterprise focus, typically around $995 a month for basic implementations. When we go for advanced options and if the number of users is more, it can go up to $5,000 to $1...

See all answers

What needs improvement with Openprise?

Some advanced features of Openprise can be advanced for non-technical people, as advanced features overwhelm beginners, particularly guided onboarding wizards, which could be improved. Additionally...

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What is your primary use case for Openprise?

Openprise serves as our main RevOps automation solution, providing us with an end-to-end solution that helps us seamlessly connect the entire process from opportunity creation until final delivery ...

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Product Reports

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

January 2026

Informatica Intelligent Data Management Cloud (IDMC) report

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Buyer's Guide

Data Quality

January 2026

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Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking

No data available

Overview

Informatica Intelligent Data Management Cloud (IDMC) offers seamless integration of master data management, data quality, and data integration with a cloud-native architecture supporting multiple data management styles, optimizing data governance through metadata management.

IDMC enhances data synchronization and mapping tasks, utilizing a broad range of connectors to interact efficiently with data sources. Its precise address validation via AddressDoctor and intuitive navigation bolster user empowerment, delivering agility, scalability, and security in data governance. Despite its strengths, areas like ease of use, SAP integration, and reporting could benefit from enhancements. Connectivity issues and workflow complexities are noted, needing improvements in performance, support, and licensing cost. Users demand expanded ETL capabilities, real-time processing, and broader data source support to address growing data needs.

What are the key features of IDMC?

Integration Capabilities: Ensures seamless connectivity between on-premise and cloud environments.
Master Data Management: Centralizes and streamlines data processes for enhanced quality.
Data Quality: Employs tools for cleansing and standardizing data accuracy.
Address Validation: Features AddressDoctor for precise address verification.
Real-Time Processing: Supports real-time data handling for critical operations.
Connectivity Options: Offers a wide array of connectors for easy data source interaction.

What benefits and ROI should users consider?

Scalability: Cloud-native design boosts system agility, adapting to data volume changes.
Security: Enhances data protection with robust encryption and compliance measures.
Efficiency: Automates processes to reduce manual effort and errors.
Flexibility: Supports diverse data management styles, offering adaptability to business changes.
Governance: Empowers effective data governance through comprehensive metadata management.

In industries such as banking, healthcare, and telecom, IDMC is implemented for data integration, cloud migration, and enhancing data quality. Its capabilities are crucial for metadata management, lineage tracking, and real-time processing, ensuring high data quality and streamlined operations.

Informatica

Openprise is a versatile tool that integrates and analyzes data from multiple sources, enabling personalized marketing campaigns. It offers data enrichment, cleansing, lead scoring, and routing capabilities. Users appreciate its ease of use, automation features, and seamless integration with various platforms. Openprise improves efficiency, productivity, and collaboration within organizations.

Openprise

Sample Customers

The Travel Company, Carbonite

Information Not Available

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