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IBM Watson Campaign Automation vs WebEngage comparison

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Ranking
12th
Views
356
Comparisons
296
Reviews
0
Average Words per Review
0
Rating
N/A
16th
Views
144
Comparisons
124
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Automation
June 2022
Find out what your peers are saying about Salesforce, Oracle, Adobe and others in Marketing Automation. Updated: June 2022.
607,178 professionals have used our research since 2012.
Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
WebEngage is a multi-channel user engagement platform which automates communication across users' life-cycle. It allows businesses to connect with users through the following channels - Web Messages (notification, survey and feedback), In-App Messages, Push Notifications, Emails and Text Messages. WebEngage builds enriched user profiles for every single user (registered, as well as anonymous) using a client's website and/or mobile app. Moreover, one can ‘segment’ the users based on their behavior, and engage with them via multiple channels. In a nutshell, WebEngage automates user engagement and helps businesses retain and grow their user base. In laymen terms, it allows them to acquire and retain customers. Going steady on the mission to humanize all of the world's websites and mobile apps, we are assisting thousands of customers in 50+ countries. From enterprises like eBay, Lynda, Sendgrid, Snapdeal, MakeMyTrip, Avaya, Souq, etc. to thousands of startups worldwide, we are helping them ‘Engage, Retain and Grow’.
Offer
Learn more about IBM Watson Campaign Automation
Learn more about WebEngage
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
eBay, lynda.com, SOUQ.COM, SendGrid, Pfizer, Avaya, Mtv, Pluralsight, Flipkart
Top Industries
VISITORS READING REVIEWS
Computer Software Company28%
Comms Service Provider11%
Government10%
Financial Services Firm7%
No Data Available
Company Size
VISITORS READING REVIEWS
Small Business23%
Midsize Enterprise9%
Large Enterprise68%
No Data Available
Buyer's Guide
Marketing Automation
June 2022
Find out what your peers are saying about Salesforce, Oracle, Adobe and others in Marketing Automation. Updated: June 2022.
607,178 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 12th in Marketing Automation while WebEngage is ranked 16th in Marketing Automation. IBM Watson Campaign Automation is rated 0.0, while WebEngage is rated 0.0. On the other hand, IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud and HubSpot Marketing Hub, whereas WebEngage is most compared with Salesforce Marketing Cloud.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.