HubSpot Sales Hub vs Impartner PRM comparison

Impartner PRM is a web application for managing all facets of the partner lifecycle, from performance management to cooperative marketing and selling to partner recruitment. It’s a turnkey SaaS solution with a web portal for onboarding, partner management, analytics and deal registration. The portal can be completely customized with your company branding, or you can select from a variety of design layouts and add your logo and content.

From partner recruitment to performance management, Impartner PRM's toolkit is helpful at every important stage of the partner lifecycle. With the help of these potent solutions, you can attract the best partners to your program, ramp them up quickly to revenue generation, use them to expand your marketing reach, and connect with them in real time. Impartner PRM allows users to assess which partners are performing best and where performance improvements are needed.

Impartner PRM Features

Impartner PRM has many valuable key features. Some of the most useful ones include:

• Preferences wizard for configuring technical specifications, design/layout, and CRM.

• Data Import Tool to import your current partner database in bulk from Excel

• Opportunity/deal registration functionality
• SegmentAI defines your various audiences in real time
• Powerful CMS for content editing to keep it current and relevant
• Channel Flow to automate interactions and procedures
• SmartContent will transform your asset library
• Analytics and reporting
• Partner and content migration
• In-line WYSIWYG editor

Impartner PRM Benefits

There are many benefits to implementing Impartner PRM. Some of the biggest advantages the solution offers include:

• Cost reductions: According to research, businesses will save $10 in manual labor costs for every $1 invested in a commercial PRM solution.

• Increase in partner applications: According to CRN, 86% of channel partners base their vendor selection on their portal experience. You'll attract more potential partners and better qualified applicants if you put out a great welcome mat.

• Dynamic segmentation engine: You can fully configure the right partner audience for each portal page, asset, event, and message using an industry-leading segmentation tool. By giving them any number of attributes, you can define segments and manage them. Users who fit each of your segment definitions are automatically added or removed by the segmentation engine.

• Simple CRM integration: Your current CRM, which functions as your data repository,  remains your channel account management team's single interface that is used on a daily basis. The portal integrates with all commercially available CRM platforms, including SalesForce.com, Microsoft Dynamics, Oracle Sales Cloud, NetSuite, Zoho, and others. Consider PRM as a way to connect your channel model to your CRM.

• Effective partner onboarding and recruitment: Keeping your partner community vibrant involves continually onboarding new partners with high potential, while sometimes offboarding non-productive ones. You can find and attract the greatest partners by using Impartner PRM.

• Automated applicant approval: Stop manually routing program applications for approval, which takes a lot of time and effort. Let Impartner PRM’s customizable workflows take care of it. You can automatically approve, reject, or route applicants for review based on region, partner type, or any other combinations of filters you want.