

HPE Zerto Software and NovaStor NovaBACKUP are leading products in the data protection market, focusing on backup and disaster recovery. HPE Zerto Software has an upper advantage in scalability and advanced disaster recovery features, while NovaStor NovaBACKUP stands out with cost-effectiveness and simplicity.
Features: HPE Zerto Software offers continuous data protection, disaster recovery orchestration, and cloud adoption capabilities. NovaStor NovaBACKUP provides efficient file backup, easy setup, and affordability.
Ease of Deployment and Customer Service: HPE Zerto Software is recognized for its minimal impact on operations and comprehensive customer support, promoting smooth deployment. NovaStor NovaBACKUP is characterized by its quick setup and reliable technical support.
Pricing and ROI: HPE Zerto Software tends to have a higher initial setup cost but offers significant ROI by minimizing downtime and data loss, making it a strategic investment for large enterprises. NovaStor NovaBACKUP is more budget-friendly, offering satisfactory ROI for small to medium-sized businesses.
| Product | Market Share (%) |
|---|---|
| HPE Zerto Software | 2.1% |
| NovaStor NovaBACKUP | 0.5% |
| Other | 97.4% |

| Company Size | Count |
|---|---|
| Small Business | 92 |
| Midsize Enterprise | 86 |
| Large Enterprise | 194 |
Zerto is used for disaster recovery, business continuity, data migration, and ransomware recovery, providing continuous data protection and near real-time replication. Valued for ease of use, efficient failover processes, and versatile integration, it enhances organizational efficiency, reduces errors, and boosts productivity.
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