HPE StoreOnce vs Hitachi Virtual Storage Platform comparison

HPE StoreOnce vs. Hitachi Virtual Storage Platform

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

6.7

Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.

Sentiment score

7.2

HPE StoreOnce enhances cost efficiency, speeds restores, and offers scalability, leading to generally high user satisfaction despite varied ROI.

By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.

IT System Specialist - Operations & Infrastructure at Daman

If you wait more than seven years to buy another one, you get a return on your investment.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

If we request the price for StoreOnce as a standalone product, it tends to be higher than when it is included in a larger solution where we can receive better discounts.

For more quotes and insights, download the HPE StoreOnce report

HPE Product Manager at a tech services company with 51-200 employees

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.4

Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.

Sentiment score

7.6

HPE StoreOnce customer service is highly regarded for its responsiveness, knowledgeable staff, reliable service, and flexible support offerings.

We also had one outage where a controller of one of the products had failed and had to be replaced on-site.

reviewer943512

System and Network administrator at Vodafone

Customers always have their issues resolved promptly.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

Pure has good storage.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

HPE's support is very good, proactive, and monitored through InfoSight.

Technical Director of Managed IT Division at base2

When we open a case for support during installation or other matters, they are always timely and provide full support.

For more quotes and insights, download the HPE StoreOnce report

HPE Product Manager at a tech services company with 51-200 employees

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

7.4

Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.

Sentiment score

7.4

HPE StoreOnce is scalable for enterprises, though some models require planning due to capacity limits and additional licensing.

It is highly scalable.

Joerg Utesch

Sales Director at systemzwo group

It is suitable for both medium-sized and enterprise businesses.

Jaka Demšar

VAD PLSM Storage - Slovenia & Croatia at ASBIS

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

No quotes available

For more quotes and insights, download the Hitachi Virtual Storage Platform report

The ability of HPE StoreOnce to scale is strong when more sizing options are available.

HPE Product Manager at a tech services company with 51-200 employees

The scalability of HPE StoreOnce is very good.

For more quotes and insights, download the HPE StoreOnce report

Technical Director of Managed IT Division at base2

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

8.2

Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.

Sentiment score

7.7

HPE StoreOnce is highly stable with consistent performance, rare issues swiftly resolved, and reliability improving with newer models.

During the eight years, there have been no problems such as hardware failure or stopping.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

I would rate the stability of the solution as a ten out of ten.

For more quotes and insights, download the Pure FlashArray X NVMe report

IT System Specialist - Operations & Infrastructure at Daman

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

For the stability of HPE StoreOnce, based on customer feedback, I rate it highly as one of the most stable products in the backup and archiving line.

For more quotes and insights, download the HPE StoreOnce report

HPE Product Manager at a tech services company with 51-200 employees

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.

Users seek improved deduplication, integration, interface, setup, support, storage, performance, pricing, and cloud features in HPE StoreOnce.

We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.

Joerg Utesch

Sales Director at systemzwo group

I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.

For more quotes and insights, download the Pure FlashArray X NVMe report

IT System Specialist - Operations & Infrastructure at Daman

We mostly rely on long-term releases. We don't need the most up-to-date features, but we need a reliable environment.

reviewer943512

System and Network administrator at Vodafone

The interface management and monitoring need improvement.

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

It is well-positioned on the radar, with a mature and stable solution.

reviewer2612268

Infrastructure Manager at a paper AND forest products with 10,001+ employees

The benefits of StoreOnce, which we discussed, include its compression capabilities with a ratio of 1 to 10.

HPE Product Manager at a tech services company with 51-200 employees

While the solution does everything expected, it would be beneficial if AI could be integrated for optimization and monitoring.

For more quotes and insights, download the HPE StoreOnce report

Technical Director of Managed IT Division at base2

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.

HPE StoreOnce setup is costly initially, but offers competitive, feature-rich pricing with capacity-based licensing and bundled support.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Sales Manager at Multicomputos PR

I would give it a nine out of ten in terms of costliness.

For more quotes and insights, download the Pure FlashArray X NVMe report

IT System Specialist - Operations & Infrastructure at Daman

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

The solution is quite expensive, possibly rated around seven and a half on a scale of one to ten.

For more quotes and insights, download the HPE StoreOnce report

Technical Director of Managed IT Division at base2

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.

HPE StoreOnce provides efficient data management through high-performance deduplication, scalability, and seamless integration for optimal backup and storage solutions.

Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.

IT System Specialist - Operations & Infrastructure at Daman

Its data compression feature is the best that we have ever seen.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

If the actual size for backup data is 100 terabytes, using StoreOnce, it will be around less than 10% of the original size due to the 1 to 10 deduplication ratio.

HPE Product Manager at a tech services company with 51-200 employees

The most effective features for data deduplication are maximizing storage capacity and minimizing expenditure.

For more quotes and insights, download the HPE StoreOnce report

Technical Director of Managed IT Division at base2

The recovery is important.

reviewer2612268

Infrastructure Manager at a paper AND forest products with 10,001+ employees

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Active data management enhances performance and simplifies operation

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

Read full review

Maximized storage capacity and minimized costs and an easy setup

Technical Director of Managed IT Division at base2

Most of our client base is between fifty to five hundred end users. We occasionally recommend high-end HPE products for larger clients needing performance and reliability. Our clients predominantly use HPE StoreOnce for small business purposes in industries like dairy and finance Our clients have…

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865,384 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

17%

Financial Services Firm

16%

Manufacturing Company

Government

Computer Software Company

16%

Manufacturing Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

What do you like most about HPE StoreOnce?

I think StoreOnce's deduplication technology is crucial for cost efficiency and faster recovery, especially for backu...

What is your experience regarding pricing and costs for HPE StoreOnce?

The setup cost is rated as four out of ten.

What needs improvement with HPE StoreOnce?

To improve HPE StoreOnce, I think if HPE generates new models with lower capacities than 80 terabytes, it would be be...

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Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

August 2025

Hitachi Virtual Storage Platform

August 2025

Download Hitachi Virtual Storage Platform product report

Download HPE StoreOnce product report

HPE StoreOnce

August 2025

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

HP StoreOnce

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HP StoreOnce Backup is a data backup solution that provides a consistent, high-performance, scale-out architecture for your entire enterprise. Reduce the amount of backup data capacity by 95 percent, and choose between powerful dedicated appliances for data centers, or flexible virtual appliances for smaller and remote offices.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Eurobank Serbia