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Hitachi Virtual Storage Platform F Series vs Pure Storage FlashArray comparison

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Executive Summary

We performed a comparison between Hitachi Virtual Storage Platform F Series and Pure Storage FlashArray based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage Arrays solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Hitachi Virtual Storage Platform F Series vs. Pure Storage FlashArray report (Updated: August 2022).
632,611 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Its resilience is the most valuable.""The feature I like best is the stability of the hardware.""The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast.""It is very flexible, and it is very useful when you want to virtualize different storage from different vendors.""The performance is very good.""Data optimization, compression, and deduplication are the most important features for us.""The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

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"The speed is one of the most valuable features of Pure Storage FlashArray.""The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides.""The scalability is good.""Pure Storage is extremely reliable — it's never failed.""Processes that used to take 40 minutes to two hours can be completed in five minutes.""The solution offers amazing performance.""The most valuable features of Pure Storage FlashArray are simplicity, ease of use, and dashboard management.""It's just very easy for general block storage."

More Pure Storage FlashArray Pros →

Cons
"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary.""I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality.""They should look at the cost because there are other vendors who offer the same cost with more features.""This product should be easier to install and set up.""Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved.""In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way.""One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

More Hitachi Virtual Storage Platform F Series Cons →

"Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography.""The price could be better.""The file functionality could be better.""CIFS and SMB Shares cannot be mounted directly.""I can't see where they can make anything better, unless, of course, they lower their prices even more.""It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated.""Pure Storage FlashArray could improve some aspects. There are certain features that are good and there are some features that I see some issues with at the technical level. Those issues are related to replication. They need to resolve those issues, which I have already highlighted to the Pure team. Additionally, there are some issues in the active cluster that could improve.""The price of Pure Storage FlashArray could be better."

More Pure Storage FlashArray Cons →

Pricing and Cost Advice
  • "It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
  • "We pay for a support contract agreement."
  • "It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
  • More Hitachi Virtual Storage Platform F Series Pricing and Cost Advice →

  • "Its price is almost double than any other flash storage solution."
  • "The price, in general, is around $100,000, however, I know it costs more."
  • "They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
  • "We do not incur additional costs beyond the licensing fee."
  • "My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
  • "There is an annual or perpetual license required for this solution."
  • "Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
  • "The pricing is reasonable."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast.
    Top Answer:We haven't had to scale it yet and we don't have plans to increase our usage of it at the moment.
    Top Answer:One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the… more »
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Storage. It may be more expensive, but it should pay for itself for its… more »
    Top Answer:The most valuable feature of Pure Storage FlashArray is the all-flash storage performance, low latency, and efficiency of their de-duplication technology. Additionally, the ease of use is good… more »
    Top Answer:The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more… more »
    Ranking
    17th
    Views
    4,176
    Comparisons
    3,387
    Reviews
    6
    Average Words per Review
    462
    Rating
    8.3
    2nd
    Views
    23,932
    Comparisons
    15,391
    Reviews
    41
    Average Words per Review
    496
    Rating
    9.1
    Comparisons
    Learn More
    Overview

    RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

    With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
    Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Offer
    Learn more about Hitachi Virtual Storage Platform F Series
    Learn more about Pure Storage FlashArray
    Sample Customers
    Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Comms Service Provider25%
    Government25%
    Media Company13%
    Wholesaler/Distributor13%
    VISITORS READING REVIEWS
    Computer Software Company26%
    Comms Service Provider14%
    Financial Services Firm8%
    Manufacturing Company7%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company9%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company22%
    Comms Service Provider13%
    Financial Services Firm8%
    Manufacturing Company8%
    Company Size
    REVIEWERS
    Small Business42%
    Midsize Enterprise16%
    Large Enterprise42%
    VISITORS READING REVIEWS
    Small Business20%
    Midsize Enterprise18%
    Large Enterprise62%
    REVIEWERS
    Small Business26%
    Midsize Enterprise17%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise61%
    Buyer's Guide
    Hitachi Virtual Storage Platform F Series vs. Pure Storage FlashArray
    August 2022
    Find out what your peers are saying about Hitachi Virtual Storage Platform F Series vs. Pure Storage FlashArray and other solutions. Updated: August 2022.
    632,611 professionals have used our research since 2012.

    Hitachi Virtual Storage Platform F Series is ranked 17th in All-Flash Storage Arrays with 7 reviews while Pure Storage FlashArray is ranked 2nd in All-Flash Storage Arrays with 44 reviews. Hitachi Virtual Storage Platform F Series is rated 8.4, while Pure Storage FlashArray is rated 9.0. The top reviewer of Hitachi Virtual Storage Platform F Series writes "The setup is very easy to manage and configure". On the other hand, the top reviewer of Pure Storage FlashArray writes "Provides protection against ransomware threats with immutable snapshots, and it is well known for its scalability, ease of use, and non-disruptive upgrades". Hitachi Virtual Storage Platform F Series is most compared with Dell Unity XT, IBM FlashSystem, Dell PowerMax NVMe, HPE Nimble Storage and Huawei OceanStor Dorado, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF (All Flash FAS), IBM FlashSystem, VMware vSAN and HPE Nimble Storage. See our Hitachi Virtual Storage Platform F Series vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage Arrays vendors.

    We monitor all All-Flash Storage Arrays reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.