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Hightouch vs SAP Data Services comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
SAP Data Services
Ranking in Data Integration
17th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
52
Ranking in other categories
Data Quality (5th)
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of SAP Data Services is 1.6%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
SAP Data Services1.6%
Hightouch0.4%
Other98.0%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
reviewer2686500 - PeerSpot reviewer
SAP BI Architect at a government with 10,001+ employees
Integration has become more robust and seamless
SAP Data Services is mainly used for extraction of data, and it works with all databases. The flows and everything are configured effectively. One of the most valuable features is that it is integrated. Compared to the past, it is much more robust and easier to use. The only issue is that documentation is not up to the mark. The data quality management features support our business because we can fetch anything based on the requirements. Before, we used to have a tough time getting data, but now, with HANA and all these tools, it is seamless.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"The most valuable feature of SAP Data Services is the integration with data sources."
"The development is faster than SSIS or Talend."
"The best advantages of SAP Data Services are the good scalability and high customer satisfaction."
"We now have a single ETL tool for all data integration."
"The BA reporting tools, such as Data Services, and ETL tool in SAP Data Services are the most valuable. When we had in-memory requirements, we used HANA. HANA is most preferably for most the customers for in-memory. SAP is the first company that created the in-memory concept."
"Data Services is extremely stable and stability information steward is considerably higher in version 4.2 than it was at the initial version 4.0."
"Having different ways of extracting data has been very useful; we can extract data at a table level, extract data at the ETL level, and we can extract data at an ODP level."
"The solution's most valuable feature is the scheduling part."
 

Cons

"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"Development with web tool (today is with client tool)."
"Newer feature integration is lagging behind the company acquisitions and the product could do more to service a broader range of devices."
"The implementation was good from a technical perspective, but there were few flaws in the business logic which the third party consulting team should have gained from the in-house business analysts."
"The solution should improve connectivity with more source systems and target systems."
"The solution should allow for better integration with other analysis tools."
"It would be nice if this solution was a bit easier to move from development to production."
"The solution shows a lack of cloud support data services."
"An area that seems to need to be improved in this product is that it isn't completely ready to compete as it should in the market."
 

Pricing and Cost Advice

Information not available
"The product’s on-premise version is expensive for a medium-sized company."
"I rate the product price as one or two on a scale of one to ten, where one is a low price, and ten is a high price."
"The price is very reasonable."
"There is a one time purchase fee plus annual maintenance."
"The price of SAP Data Services is a little high when compared to other solutions. Due to the pricing and capabilities, many clients are switching to other solutions."
"It's relatively expensive compared to other vendors, but it is competitive."
"Speaking about prices, Oracle and SAP are market leaders. So, the prices are more."
"Its pricing is as per the enterprise agreement and not a concern for us."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Manufacturing Company
10%
Construction Company
9%
Comms Service Provider
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise5
Large Enterprise36
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
How do you evaluate the ratio of price to quality for SAP Data Services?
I believe the license for the product is fair, even though some competitors offer similar services at lower prices. The difference between the Edge edition and the next one up is significant in pr...
Would you recommend SAP Data Services to complete beginners?
I think after some preparation, a beginner will be able to use SAP Data Services, however, if you are completely unprepared, you may have some issues. I think that in particular you will need a mo...
How has SAP Data Services helped your organization?
SAP Data Services has helped our whole staff understand the data across various sources and systems within the company. Not everyone who works at my organization is an IT expert - most just have av...
 

Also Known As

No data available
SAP BusinessObjects Data Services, SAP BusinessObjects Data Integrator, BusinessObjects Data Integrator
 

Overview

 

Sample Customers

Information Not Available
EMC Corporation, LivePerson, Eldorado, Mozzart, The VELUX Group, AOK Bundesverband, Hilti Group, Nissha Printing Company Ltd., Asian Paints, Aareal Bank Group, Migros Group
Find out what your peers are saying about Hightouch vs. SAP Data Services and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.