Google Cloud Identity vs IBM Cloud Identity Service comparison

Google and IBM are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Google is ranked #6 with an average rating of 7.9, while IBM is ranked #28. Google holds a 9.6% mindshare in IAMS, compared to IBM’s 0.7% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 100% of IBM users who would recommend it.

Google Cloud Identity

Read 25 Google Cloud Identity reviews

3,616 Views
2,784 Comparison Views

91% willing to recommend

IBM Cloud Identity Service

Read 3 IBM Cloud Identity Service reviews

237 Views
204 Comparison Views

100% willing to recommend

Google Cloud Identity

IBM Cloud Identity Service

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Executive SummaryUpdated on Dec 2, 2024

IBM Cloud Identity Service and Google Cloud Identity are competitors in the identity management field. Google Cloud Identity might have an advantage due to its robust feature set that suggests better long-term value for organizations needing comprehensive solutions.

Features: IBM Cloud Identity Service offers efficient identity governance and access management capabilities, catering to businesses with complex compliance needs. Google Cloud Identity provides seamless integration with Google services, strong two-factor authentication, and enhanced security measures, positioning it as a versatile solution for businesses using cloud applications.

Ease of Deployment and Customer Service: IBM Cloud Identity Service allows a straightforward deployment process and responsive customer service for a smooth onboarding experience. Google Cloud Identity, while involving more complexity for advanced integrations, offers robust support which may extend deployment times.

Pricing and ROI: IBM Cloud Identity Service is cost-effective with a focus on low initial expenditure, ensuring rapid ROI for budget-conscious companies. Google Cloud Identity, requiring higher upfront investment, offers significant ROI over time due to its extensive feature set, appealing to organizations ready to invest in advanced identity solutions for substantial long-term returns.

To learn more, read our detailed Google Cloud Identity vs. IBM Cloud Identity Service Report (Updated: September 2025).

Buyer's Guide

Google Cloud Identity vs. IBM Cloud Identity Service

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

6th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (10th), Cloud Resource Access Management (5th)

IBM Cloud Identity Service

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

28th

Average Rating

8.0

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 9.6%, down from 12.2% compared to the previous year. The mindshare of IBM Cloud Identity Service is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
Product	Market Share (%)
Google Cloud Identity	9.6%
IBM Cloud Identity Service	0.7%
Other	89.7%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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reviewer1054431

Chief Technology Officer at a computer software company with 51-200 employees

Excellent support, beneficial integration, and low maintenance

I have found IBM Cloud Identity Service to be highly scalable. It can handle thousands of users. IBM solutions are truly enterprise-grade. You don't find a lot of use cases for small businesses, or even sometimes medium businesses, the price point does not fit smaller businesses. The implementation effort, it's hard to find that cost-benefit.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most beneficial feature for enhancing security is context-aware access."

"The most valuable feature is that you can manage users from one central location."

"The most valuable feature of Google Cloud Identity is its stability."

"It's easy to set up."

"I have not experienced any serious problem with stability."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

More Google Cloud Identity pros

"One of the most valuable features of IBM Cloud Identity Service is that it delivers integrations with the commercial SaaS software that's available."

"It is multiple identity and access management, so all of the applications are valuable. It's also part of the automated process."

"It is stable. We can automate many of our daily operations with it, and we don't have to manage many things manually."

Cons

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The interface could be more user-friendly."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"The solution's storage capacity could be increased."

"Technical support is slow."

"I would like to see more integration in future releases."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

More Google Cloud Identity cons

"Everything can be more stable and secure. There could also be more account features. I would like to be able to do more things through it to manage users' accounts."

"The initial setup is complex, it's not straightforward. It takes months because it's not straightforward."

"IBM Cloud Identity Service is going in the right direction with the product. They need to keep building out the integrations and having the library is very critical."

Pricing and Cost Advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

"We probably spend about $50,000 a year on licensing."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The product is billed on a monthly basis depending on the number of users."

"Licensing fees are on a yearly basis."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The solution is not expensive."

More Google Cloud Identity pricing and cost advice

"The price of the solution is expensive for non-enterprise companies. IBM's always going to be a little more expensive, you're going to be paying a premium. However, depending on the organization's needs, there's probably a benefit there to do even with the price being the way it is."

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

No data available

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

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Comparisons

Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 9% of the time

Microsoft Intune vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

IBM Security Verify Access vs IBM Cloud Identity Service

Compared 100% of the time

More IBM Cloud Identity Service Competitors

Product Reports

Buyer's Guide

Google Cloud Identity

September 2025

Download Google Cloud Identity product report

Buyer's Guide

Identity and Access Management as a Service (IDaaS) (IAMaaS)

September 2025

Download IBM Cloud Identity Service product report

Also Known As

Cloud Identity, Cloud Identity Premium

No data available

Overview

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Whether your applications are custom, your business processes complex, or you're looking for world-class professional services and project management to coordinate each step of your project, IBM Cloud Identity Service is uniquely suited to serve organizations with out-of-the box challenges.

IBM Cloud Identity Service can be designed to help with the full lifecycle of implementation and operations, including discovery, planning, project management, integration engineering and more – expertly delivered by IBM's global staff of identity professionals.

IBM

Sample Customers

ExtraHop Networks, HealthChannels

Baxter Healthcare,

Buyer's Guide

Google Cloud Identity vs. IBM Cloud Identity Service

September 2025

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