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Freshdesk vs Microsoft Dynamics CRM vs Salesforce Service Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.1
Freshdesk boosts efficiency and customer service with Salesforce integration, cost-effectiveness, and detailed insights for improved operations.
Sentiment score
7.2
Users report substantial ROI from Microsoft Dynamics CRM through better sales, customer retention, and enhanced operational efficiency.
Sentiment score
6.5
Salesforce Service Cloud achieves 135% ROI by enhancing efficiency, productivity, and service business, despite implementation costs.
Salesforce Service Cloud requires significant maintenance effort to see ROI.
 

Customer Service

Sentiment score
6.3
Freshdesk's support is praised for responsiveness and efficiency, but some users report email integration challenges and response delays.
Sentiment score
5.5
Microsoft Dynamics CRM support experiences vary, with praise for responsiveness but concerns about contact difficulty and expertise in complex cases.
Sentiment score
5.6
Salesforce Service Cloud is praised for helpful support and community, despite some critiques on initial response and proactiveness.
We have not needed to contact technical support, as Freshdesk has met our needs efficiently.
From my experience, once it is set up, we have never had problems.
The first-time response should be within 30 seconds.
I would rate customer support as ten out of ten.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Sometimes the technical support for Microsoft Dynamics CRM is not qualified enough, and in some situations, we know the tool better than they do.
Unless you have premium support, assistance is restricted.
Salesforce directly does not give you the support, and it is through the partner that you have to go, leading to some time delays.
 

Scalability Issues

Sentiment score
6.8
Freshdesk offers scalable, cost-effective SaaS for growing companies with versatile features, though some note integration limitations.
Sentiment score
7.5
Microsoft Dynamics CRM is scalable, integrates widely, adapts to changing needs, but may face integration challenges and cost considerations.
Sentiment score
8.1
Salesforce Service Cloud offers exceptional scalability for enterprise growth, handling increased users and transactions seamlessly across industries.
Additional features like email, WhatsApp, and SMS ticketing, along with Slack integration, can be enabled as required.
In our environment, which is a fairly small company in one country, Freshdesk is easy to scale.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
I would give it a ten out of ten for scalability.
Salesforce Service Cloud is the most advanced in scalability, rating around nine to ten.
Nobody can compete with Salesforce Service Cloud's scalability.
 

Stability Issues

Sentiment score
7.4
Freshdesk is stable and reliable with minor issues, praised for quick support, though connectivity and integration occasionally affect performance.
Sentiment score
7.9
Microsoft Dynamics CRM is stable, reliable, and well-rated, with minor issues addressed through updates, suiting medium to large businesses.
Sentiment score
7.9
Salesforce Service Cloud is highly stable, reliable, quickly resolves issues, and is positively rated across industries for dependability.
The goal is always to respond to customer tickets in a timely fashion, ensuring that customers feel seen and heard while also providing solutions.
After installation and continuous operation, I have encountered no problems.
I would rate it ten out of ten.
We rarely encounter stability issues with Salesforce Service Cloud, although when they occur, they cause significant disruption.
 

Room For Improvement

Freshdesk users seek improvements in automation, integrations, support, language options, workflows, and reporting to boost efficiency.
Microsoft Dynamics CRM requires enhancements in usability, customization, integration, cost-effectiveness, automation, and support for small businesses.
Salesforce Service Cloud requires improvements in email integration, UI/UX, reporting, analytics, and cost efficiency for better user experience.
Currently, some features like SMS or WhatsApp integration are only available to larger user groups, but even smaller teams should have access based on their specific needs.
The current integration is more complicated and doesn’t work as well.
More automation would be beneficial, as it could greatly improve our efficiency and reduce manual tasks.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
Salesforce Service Cloud should focus on simplification.
Configuring Flows in Salesforce Service Cloud is very difficult.
The pricing of Salesforce Service Cloud is expensive compared to other solutions like our current SAP CRM, which is much cheaper.
 

Setup Cost

Freshdesk pricing is competitive at 79 Euros annually per agent, but additional features and costs may arise.
Microsoft Dynamics CRM is costly yet valued for comprehensive features, with prices influenced by users, licensing, and deployment type.
Salesforce Service Cloud is seen as costly but negotiable, with user-based pricing offering potential ROI through strategic use.
Our organization pays about 200,000 Indian rupees per year for the license.
Pricing has always been handled by the company I work with, and even when I get in-house feedback, I have never had issues with pricing or complaints when compared to what others have outside.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
The approximate licensing costs for Salesforce Service Cloud are around three hundred dollars a year per user.
Salesforce Service Cloud is expensive.
 

Valuable Features

Freshdesk provides a user-friendly, scalable support platform with automation, integrations, and omnichannel capabilities to enhance customer service.
Microsoft Dynamics CRM offers easy customization, integration, and features for enhanced business processes, valued for scalability and cost-effectiveness.
Salesforce Service Cloud is praised for customization, integration, automation, user-friendliness, scalability, and features enhancing productivity and visibility.
The auto-assignment feature is particularly valuable as it alleviates the administrative task of manually checking for available engineers to assign tickets.
These features are easy to use, and the filtering is really good, providing a good overview of active tickets and who's working on them.
Some of the best features of Freshdesk include automation, user-friendly interface, and comprehensive support options that enhance our workflow.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
The CRM is very fast, which is the most important aspect, and it's very handy.
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
Salesforce Service Cloud improved our organization with its mobile capabilities.
Salesforce Service Cloud offers pre-built packages that are best in class.
Usability is one of the strongest characteristics of Salesforce Service Cloud.
 

Mindshare comparison

Customer Experience Management Market Share Distribution
ProductMarket Share (%)
Freshdesk3.0%
Salesforce4.9%
Genesys Cloud CX4.1%
Other88.0%
Customer Experience Management
CRM Customer Engagement Centers Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM19.1%
Salesforce Service Cloud13.7%
ServiceNow Customer Service Management9.3%
Other57.900000000000006%
CRM Customer Engagement Centers
CRM Customer Engagement Centers Market Share Distribution
ProductMarket Share (%)
Salesforce Service Cloud13.7%
Microsoft Dynamics CRM19.1%
ServiceNow Customer Service Management9.3%
Other57.900000000000006%
CRM Customer Engagement Centers
 

Featured Reviews

Bharanidharan K - PeerSpot reviewer
User-friendly interface but needs enhancement in ticket tracking and response times
There is no room for improvement in Freshdesk. We can set a time period for particular employees as something that could be better. For example, if some new employees are unfamiliar with Freshdesk, it should be more user-friendly. They need to give shortcut keys to use the ticketing portal. If some users don't know how to generate a ticket, providing them with a help desk or tutorial portal would be useful for the end-user.
Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.
MARIA PILAR CANDA - PeerSpot reviewer
Improved customer service and post-sales support saves time
The solution could be more affordable as it's quite expensive for some organizations, particularly middle-sized companies. Additionally, finding technical talent for improving the solution is challenging. Configuring Flows in Salesforce Service Cloud is very difficult. There are very few technical people in the market capable of implementing all the flows that clients need at this moment. It's primarily a matter of talent limitation, and flow is the technical mechanism of Salesforce Service Cloud for process automation. In general, while they have the knowledge and help solve problems, finding the right person to address specific issues is very challenging.
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Top Industries

By visitors reading reviews
Computer Software Company
23%
Manufacturing Company
8%
Educational Organization
6%
Financial Services Firm
6%
Computer Software Company
11%
Financial Services Firm
10%
Government
9%
Manufacturing Company
8%
Financial Services Firm
16%
Manufacturing Company
9%
Performing Arts
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise19
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise13
Large Enterprise24
 

Questions from the Community

What do you like most about Freshdesk?
Freshdesk significantly improved our customer issue resolution process. We can now easily record and track all custom...
What needs improvement with Freshdesk?
With the advancements in AI now, I will say Freshdesk should consider integrating more AI, but so far, I am satisfied...
What is your primary use case for Freshdesk?
As a customer success manager for over six years, I can sum up the benefits I've seen from using Freshdesk: it has pl...
What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be t...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics C...
What is your experience regarding pricing and costs for Salesforce Service Cloud?
The approximate licensing costs for Salesforce Service Cloud are around three hundred dollars a year per user.
What needs improvement with Salesforce Service Cloud?
The solution could be more affordable as it's quite expensive for some organizations, particularly middle-sized compa...
What is your primary use case for Salesforce Service Cloud?
We have many clients with Salesforce Service Cloud and numerous use cases. The main use is in the sales area rather t...
 

Also Known As

No data available
Dynamics CRM, MS Dynamics CRM
Service Cloud
 

Overview

 

Sample Customers

Honda, 3M, Hugo Boss, Petronas, Sony Pictures, The Atlantic, goodreads, Clear Channel Radio, Penn University of Pennsylvania, unicef, Kuoni, Movember
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Stanley Black & Decker, Coca-Cola, Activision, Wells Fargo, Spotify, Aldo, Philips, The Red Cross, Blue Shield of California, Sprouts Farmers Market, Direct Energy Solar, Inspirato, Kiva
Find out what your peers are saying about Salesforce, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: August 2025.
867,836 professionals have used our research since 2012.