No more typing reviews! Try our Samantha, our new voice AI agent.

Fortra's Automate vs Salesforce Platform comparison

Why PeerSpot?
Sponsored
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Automation Anywhere boosts efficiency and accuracy by reducing manual effort, enhancing speed, and enabling strategic employee tasks.
Sentiment score
6.6
Fortra's Automate delivers quick ROI by reducing labor costs, enhancing productivity, and replacing multiple full-time positions.
Sentiment score
7.0
Salesforce Platform improves efficiency and revenue, reduces silos, and boosts productivity, with ROI evident through increased revenue and time savings.
In terms of cost, we participated in projects achieving two to three million dollars in annual savings.
Software Developer at Boston Scientific
As a return on investment, we have achieved a 250% ROI in six to nine months, and sometimes it increases up to 380% percent.
Software Engineer Intern at a university with 11-50 employees
Automation Anywhere has helped us save money.
RPA Solution Architect at a computer software company with 51-200 employees
Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money.
Chief Technology Officer at DOB Systems LLC
It has reduced our expenditures in terms of purchasing more products and employing more technicians.
System Administrator
On a scale from one to ten, I would rate the ROI as nine.
Project Manager - DevOps Engineer at ACC
Salesforce saved about 40% to 50% of my time by allowing me to manage and maintain client data and account progress.
Independent Business Consultant at Freelance
In terms of productivity, my ROI is definitely at an eight or nine out of a scale of one to ten.
Solution Architect And Senior Consultant at Keysight Technologies
 

Customer Service

Sentiment score
6.9
Automation Anywhere offers responsive customer support with varying response times, helpful resources, and premium plans for faster service.
Sentiment score
7.3
Fortra's Automate support is prompt, effective, and highly rated, though some users face documentation and language challenges.
Sentiment score
6.8
Salesforce support is praised for responsiveness and collaboration but mixed ratings exist due to some preferring internal resources.
Whenever we need help, we can reach out to them, and they help us out.
Software Developer at Boston Scientific
We also have dedicated account managers and technical experts to solve our problems related to Automation Anywhere.
Software Engineer Intern at a university with 11-50 employees
We just have to raise a ticket, after which we receive a call, email, or ping from the Automation Anywhere team.
Solution architect at Boston Scientific
They don't always understand the processes I'm trying to implement.
Senior Data Analyst at a financial services firm with 1-10 employees
They handle customers like me to get to the exact issue, detailing where that issue originates from a technical point of view, the resolution, and the summary they provided.
Software Engineer at Cateina Technologies
I would rate the technical support as a nine out of ten because it is quite fast and courteous.
Account Director at a tech services company with 11-50 employees
 

Scalability Issues

Sentiment score
7.2
Automation Anywhere efficiently scales from a few bots to a large workforce, offering flexibility, centralized management, and seamless scaling.
Sentiment score
7.1
Fortra's Automate is praised for scalability and affordability, supporting various infrastructures but has integration complexity challenges.
Sentiment score
7.7
Salesforce Platform offers scalable solutions for all company sizes, although customization is key to managing its feature-rich environment.
As we are using Microsoft Copilot for our AI agents, I look forward to integrating it with Automation Anywhere and its solutions, seeing it as a beneficial partnership as Automation progresses toward AI as the main solution.
Sr. Manager, Finance Transformation at Amkor Technology, Inc.
The centralized control room allows us to orchestrate and manage bots seamlessly.
Associate Leadership Team at a financial services firm with 10,001+ employees
I can scale it in terms of hundreds of bots and configure hundreds of parallel robots easily.
Director at a computer software company with 51-200 employees
The scalability of Automate also scores a ten out of ten.
IT Project Manager at Labo des histoires
I can deploy it on multiple infrastructures such as cloud, on-premises, or in a hybrid model.
Software Engineer at Cateina Technologies
It is easy to increase one bot or one studio without needing to buy another orchestrator, which can be quite expensive.
Account Director at a tech services company with 11-50 employees
Salesforce's scalability was not a problem.
Independent Business Consultant at Freelance
Salesforce Platform is absolutely scalable for us.
Director at GenRocket
We are using it globally in thirty countries.
Sr. Vice President and Business Head at a computer software company with 10,001+ employees
 

Stability Issues

Sentiment score
7.0
Automation Anywhere is praised for stability, though occasional issues exist, newer versions enhance reliability, dependent on good infrastructure.
Sentiment score
7.4
Fortra's Automate is stable with minor performance issues, influenced by infrastructure, emphasizing the need for proper configuration.
Sentiment score
8.1
Salesforce Platform is stable and reliable, with minimal issues, maintaining high performance and receiving strong user ratings for stability.
With the latest applications, there are no significant issues like freezing or crashing.
Senior RPA Team Leader at a tech services company with 11-50 employees
From a stability and reliability perspective, we can remain confident that the product performs as an enterprise solution and meets expected standards.
Director Automation CEO at a financial services firm with 10,001+ employees
If you have good best practices, reusable code, an effective framework, and a solid development methodology, bots can be very stable.
Intelligent Automation Engineering Manager at a financial services firm with 5,001-10,000 employees
The stability of the solution is a ten out of ten.
IT Project Manager at Labo des histoires
For stability on a scale from one to ten, I would give it a solid nine.
Cloud Engineer - ll at a tech vendor with 11-50 employees
It has very robust features, and it is not prone to instability.
Account Director at a tech services company with 11-50 employees
On occasion, we had to log in and out frequently, open tickets with our IT team for account reconfiguration, or request permissions to access the system.
Independent Business Consultant at Freelance
We have never had any problems with it.
Sr. Vice President and Business Head at a computer software company with 10,001+ employees
It is definitely very stable.
Solution Architect And Senior Consultant at Keysight Technologies
 

Room For Improvement

Users want improved coding, governance, API integrations, support, and AI integration for Automation Anywhere, especially for non-technical users.
Fortra's Automate requires better error documentation, enhanced features, improved UI, deeper analytics, and more integrations for scalability.
Salesforce faces integration, cost, and customization challenges with inadequate reporting, UI issues, costly storage, and limited search functionality.
It is better to write a Python script instead of using Automation Anywhere's package when dealing with Excel because it is buggy and tends to break.
Low Code Developer at a manufacturing company with 10,001+ employees
Making the product more lightweight by reducing its dependency on infrastructure could greatly help in the long run.
Software Developer at Boston Scientific
It would be beneficial if the platform provided options for power developers to integrate seamlessly with languages like Java or C#, allowing them to write their own scripts and code.
Infrastructure Lead at a tech vendor with 10,001+ employees
This is a significant concern, especially with critical workloads where visibility into errors is essential.
DevOps Engineer at Teksphere Global Services Limited
My major recommendation would be for easier upgrade paths between major versions.
Project Manager - DevOps Engineer at ACC
When new employees join our company, we created automation so they receive AWS credentials and all their AWS access and cloud access.
Cloud Engineer - ll at a tech vendor with 11-50 employees
Salesforce could improve by adding more capabilities to the dashboard, such as additional fields for more filters and more control over what I would like to see.
Account Manager at Red Hat
Salesforce could improve by offering AI features or functionalities to help business decision-makers analyze business history, suggest forward strategies, and participate in events.
Independent Business Consultant at Freelance
Using AI extensively to make the platform easier to use would also be beneficial.
Director at GenRocket
 

Setup Cost

Automation Anywhere offers competitive pricing with scalability and options, yielding strong ROI despite extra costs for advanced features.
Fortra's Automate offers cost-efficient, bot-based pricing with flexible licensing and robust capabilities, suitable yet sometimes costly for enterprises.
Salesforce Platform is costly but valued for features; pricing varies, necessitating careful evaluation to manage expenses effectively.
It is more cost-efficient compared to all other RPA platforms.
AI/Robotics Process Automation Specialist at Bell
Automation Anywhere costs are aligned with UiPath and Blue Prism, which are also expensive.
Developer at a consultancy with 10,001+ employees
It is not cheap, with costs ranging between 700 to 800 dollars per month.
Director, Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.
Competitors are often more expensive than Automate.
Account Director at a tech services company with 11-50 employees
It offered what we wanted at a good, competitive price.
Senior Data Analyst at a financial services firm with 1-10 employees
It does a lot but also costs a lot.
Chief Technology Officer at DOB Systems LLC
Salesforce Platform may be on the expensive side.
Director at GenRocket
It is on the expensive side, unfortunately.
Solution Architect And Senior Consultant at Keysight Technologies
 

Valuable Features

Automation Anywhere enhances productivity with user-friendly bot building, strong integration, and robust security for efficient task automation.
Fortra's Automate offers user-friendly automation with drag-and-drop interface, improving efficiency, reducing errors, and saving costs.
Salesforce Platform excels in scalability, customization, integration, analytics, and low-code development, enhancing productivity with automation and real-time insights.
I can set it up to provide users with a form to fill in all required information, and then the bot operates based on those specifications.
Low Code Developer at a manufacturing company with 10,001+ employees
For example, the email module has been enhanced over the years to support all the latest authentication technologies. That is very important as we move away from username and password and embrace multi-factor authentication.
Automation Manager at a manufacturing company with 1,001-5,000 employees
Automation Anywhere has undergone drastic changes over the past five years, transitioning from version 10 to A360, including desktop-based and cloud-based options.
Solution architect at Boston Scientific
Automate's non-reliance on additional orchestrators makes it quite cost-effective.
Account Director at a tech services company with 11-50 employees
In my opinion, the best feature Automate offers is the scheduling.
DevOps Engineer at Teksphere Global Services Limited
Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows.
IT Project Manager at Labo des histoires
This integration allows us to manage customers from all aspects in one place, providing a clear view.
Senior Acount Executive for Financial Services at a tech vendor with 5,001-10,000 employees
The biggest benefit is seamless usage in terms of an easy-to-use interface and GUI that makes it easy to interact with the entire platform and generate reports effortlessly.
Solution Architect And Senior Consultant at Keysight Technologies
Salesforce offers control over the opportunities to see where we are and gives me high-level dashboards on each opportunity stage.
Account Manager at Red Hat
 

Categories and Ranking

Automation Anywhere
Sponsored
Ranking in Business Orchestration and Automation Technologies
2nd
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
666
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), AI Legal & Compliance (1st), AI Finance & Accounting (2nd), AI Procurement & Supply Chain (1st)
Fortra's Automate
Ranking in Business Orchestration and Automation Technologies
6th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
45
Ranking in other categories
Robotic Process Automation (RPA) (4th)
Salesforce Platform
Ranking in Business Orchestration and Automation Technologies
13th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (8th), Mobile Development Platforms (3rd), Rapid Application Development Software (8th), Low-Code Development Platforms (7th), No-Code Development Platforms (2nd)
 

Mindshare comparison

As of October 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automation Anywhere is 6.0%, down from 8.5% compared to the previous year. The mindshare of Fortra's Automate is 2.2%, up from 1.5% compared to the previous year. The mindshare of Salesforce Platform is 2.4%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Mindshare Distribution
ProductMindshare (%)
Automation Anywhere6.0%
Fortra's Automate2.2%
Salesforce Platform2.4%
Other89.4%
Business Orchestration and Automation Technologies
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
Jane Rachma Kiniti - PeerSpot reviewer
IT Project Manager at Labo des histoires
Automate has streamlined workflows and increased efficiency with powerful automation
The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.
Sunny Nair - PeerSpot reviewer
Solution Architect And Senior Consultant at Keysight Technologies
Automated weekly analytics have improved case tracking and boosted research productivity
In terms of customization and requesting features that need to be enabled, the process is longer than ideal. As a user, I have very limited access rights to Salesforce Platform, which limits my capability. If a user were granted access to consume more features from Salesforce Platform and the system could show exactly who needs to grant that particular access, that would be a very good improvement. If I need to gain access to a specific feature within Salesforce Platform, it should point me to who in my organization manages it. If the system is able to tell me who exactly is managing it, I can get in touch with that particular user to understand whether I can gain access. This particular feature seems to be lacking, not only in Salesforce Platform, but in any CRM application.
report
Use our free recommendation engine to learn which Business Orchestration and Automation Technologies solutions are best for your needs.
915,341 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Outsourcing Company
15%
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
11%
Financial Services Firm
11%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
Financial Services Firm
10%
Outsourcing Company
10%
Manufacturing Company
10%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business161
Midsize Enterprise85
Large Enterprise561
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise13
Large Enterprise11
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise25
Large Enterprise44
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
What is your primary use case for HelpSystems AutoMate?
I mainly use Fortra's Automate to automate routine IT tasks and schedule workflows, which reduces manual work. I auto...
What is your experience regarding pricing and costs for Fortra Automate?
The setup cost is free, but I believe it is a little expensive.
What needs improvement with Fortra Automate?
Fortra's Automate could be improved as the reporting could be more flexible, and some advanced workflows could be eas...
How would you choose between Microsoft PowerApps and Salesforce Platform?
I think it depends on your use case. If your organization uses Microsoft Enterprise products, PowerApps will work be...
How does Salesforce Platform compare with Azure?
Microsoft’s Windows Azure platform is not easy or intuitive to deploy. The difficulty will be impacted by the type of...
Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we d...
 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
HelpSystems Automate, Automate
Salesforce1, Force.com, Salesforce App Cloud
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
ADP
Find out what your peers are saying about Fortra's Automate vs. Salesforce Platform and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.