Everpure FlashBlade vs NetApp EF-Series All Flash Arrays comparison

Why PeerSpot?

Everpure (formerly Pure Storage) and NetApp are both solutions in the All-Flash Storage category. Everpure (formerly Pure Storage) is ranked #7 with an average rating of 8.8, while NetApp is ranked #29. Everpure (formerly Pure Storage) holds a 2.6% mindshare in AFS, compared to NetApp’s 1.5% mindshare. Additionally, 95% of Everpure (formerly Pure Storage) users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2026

NetApp EF-Series All Flash Arrays and Everpure Storage FlashBlade are both strong competitors in the advanced storage solutions market. Everpure FlashBlade currently holds an advantage due to its architectural features enhancing performance and scalability.

Features: NetApp EF-Series offers high-speed transfer and data protection, handles robust IOPS, and supports flexible workloads. Everpure FlashBlade excels in presenting strong file and object storage capabilities, superior integration of multiple protocols, and is adept at unstructured data processing.

Room for Improvement: NetApp EF-Series could enhance the flexibility of its unstructured data handling and improve multi-protocol integrations. Greater scalability options would further benefit its architecture. Everpure FlashBlade might advance its automated management settings, optimize pricing models for broader appeal, and augment their real-time data analytics functions.

Ease of Deployment and Customer Service: NetApp EF-Series ensures smooth deployment with efficient scalability and dependable customer support which aids in customer management. Everpure FlashBlade offers intuitive management, though its customer service responsiveness could improve when compared to competitors.

Pricing and ROI: NetApp EF-Series is competitively priced, known for its economical energy use, and promises substantial ROI over time. Everpure FlashBlade tends to demand a higher initial investment; however, its long-term performance benefits offer a compelling ROI for applications focused on scalability and significant data workloads.

To learn more, read our detailed Everpure FlashBlade vs. NetApp EF-Series All Flash Arrays Report (Updated: September 2026).

Buyer's Guide

Everpure FlashBlade vs. NetApp EF-Series All Flash Arrays

September 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray

Mindshare comparison

As of October 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.6%, up from 6.4% compared to the previous year. The mindshare of Everpure FlashBlade is 2.6%, up from 2.0% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.5%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Mindshare Distribution
Product	Mindshare (%)
Everpure FlashArray	6.6%
Everpure FlashBlade	2.6%
NetApp EF-Series All Flash Arrays	1.5%
Other	89.3%

All-Flash Storage

Featured Reviews

Sowjanya MV

Technical Lead at Wipro Limited

Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades

The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.

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MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure Storage FlashArray has significantly improved our data center performance. It handles high workloads efficiently, providing better performance in the environment. With increased storage capacity, it has led to improved overall system performance. The tool's technology is a standout feature. It has helped me reduce storage costs by 15 percent."

"Compared to other storage boxes, Everpure FlashArray is very useful because it is cost-effective and requires less work."

"I would highly recommend this solution; it has all the features we need and tests all the software solutions that are currently available and that will be available in the future."

"While all these products have their own uses, Pure Storage FlashArray is in a market of its own."

"After switching to Everpure FlashArray, we saw significant results, as whatever hardware we used before is now compressed to 80%, maximizing space utilization in a single system."

"The scalability options are very nice because you can scale it much better and faster. The scalability was there in the previous environment also, but this is far better than what we had before. It basically helps the user in case they are looking for more storage. We can scale it much faster."

"FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

"It benefits our IT organization in the way that it's easier for the administrators to manage."

More Everpure FlashArray pros

"If you need high throughput the FlashBlade is the best solution for you."

"It has also helped to simplify storage for us in the way that it's easy to manage. Their automatic monitoring really helps when things break or are about to break. They see a problem coming and alert us even before our own system does."

"The snapshots, replication, and the ability to have immutable blades are the most valuable features. You're putting data snapshots out in those blades, and they cannot be touched. Its performance is great."

"As a Pure Storage platform, the cost-benefit is hugely based on the deduplication and capacity."

"FlashBlade offers low latency, high throughput, and seamless scalability."

"We can capacity plan at a greater level than we used to."

"I would rate Pure Storage FlashBlade a ten out of ten."

"The solution provides many controllers; more controllers lead to higher performance, and it is a unique feature provided by the product that other tools do not have."

More Everpure FlashBlade pros

"The most valuable feature for us is the ability to move the workload between peers, and it also has a huge advantage of helping us cut down on power consumption."

"The solution allows us to segregate one storage unit from another."

"We know this solution's software, hardware devices, and support are very good."

"Our batch processing time went down from 14 hours to seven hours with this solution."

"The most valuable feature is its speed; we had a bake off with another product in our data center, and it blew it away, without any question, being about 100% faster than the XtremIO, just pure speed."

"When we compared it to other all-flash arrays, it was the most cost-effective solution and really the most performant that we looked at."

"NetApp maintains the very high performance that we want to have."

"Some of the valuable features include MetroCluster switchover, in terms of disaster recovery, it is easy to use, and flexible."

More NetApp EF-Series All Flash Arrays pros

Cons

"Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."

"They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about."

"I would rate this solution an eight. To make it a ten it would have to be a little cheaper."

"Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility."

"If I need to change or troubleshoot the dashboard, I cannot do it without calling support. If I want to move something critical, I cannot do it by myself. The dashboard blocks me from changing those critical things."

"The solution is not cheap."

"The internal garbage collection process has been fixed recently in some OS updates so it is more efficient but that could be just a little better."

"There are a lot of things to improve."

More Everpure FlashArray cons

"Pure Storage FlashBlade should improve on more cloud integration."

"I would like to see more monitoring capability included in the next release of this solution."

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

"The features provided for SMB customers are limited."

"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."

"They need better integration with public clouds along with a better hybrid solution."

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

"The price of this solution could be made more affordable."

More Everpure FlashBlade cons

"This solution is not available to many users because the cost is very expensive."

"Its pricing should be better. Its price is competitive, but they need to improve the pricing. They have different licensing models, which they need to improve. My expectation was cloud integration, which they have, but it is a different license. Therefore, people cannot enjoy it. If I want to use it, I need to pay extra. There is a cost involved for everything, but it should reach everyone. It is similar to having a Rolls-Royce, but you need to pay extra for the key. If you want the key, you need to pay."

"The solution's technical support is not as good as it is supposed to be since you have to push them to get support."

"We have used IBM previously. We found that the storage from IBM was poor and we chose NetApp EF-Series All Flash Arrays because it can scale very easily."

"Some of the processes are difficult and others are simple."

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

"The dashboard could be simplified."

"Better integration with other brands is important so we would like to see it easier to integrate."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"All storage is expensive so any price improvement would help."

"The price of Pure Storage FlashArray is expensive."

"I don't know the exact cost but it's around $1,000."

"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."

"It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure."

"Pure came in at a better price point than EMC and performed better than Compellent."

"There are no licensing fees or other costs."

"We have an Evergreen Storage subscription, which I think is a great feature."

More Everpure FlashArray pricing and cost advice

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"The price of this solution could be made more affordable."

"I feel that the price could always be lowered."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"Our customers have seen a reduction in TCO."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"I understand that it is competitively priced compared to other brands."

More Everpure FlashBlade pricing and cost advice

"The price point for EF is considerably lower than the alternatives."

"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"Adding more capacity will increase the cost."

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."

"This solution is not available to many users because the cost is very expensive."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

11%

Comms Service Provider

10%

Outsourcing Company

Financial Services Firm

12%

Manufacturing Company

10%

Outsourcing Company

Government

Construction Company

16%

Comms Service Provider

10%

Manufacturing Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	73
Midsize Enterprise	38
Large Enterprise	160

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	24

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...

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What is your experience regarding pricing and costs for Pure Storage FlashArray?

I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...

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What needs improvement with Pure Storage FlashArray?

I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

I am a reseller, so I do not use Everpure FlashBlade personally, which means I do not have direct experience with pri...

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What needs improvement with Pure Storage FlashBlade?

I would not rate Everpure FlashBlade as a perfect score primarily due to the price point in the Brazilian market. Eve...

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What is your primary use case for Pure Storage FlashBlade?

Our main use case for Everpure FlashBlade is that we haven't closed a deal in Brazil yet. However, we are working on ...

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Comparisons

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Compared 10% of the time

Dell PowerStore vs Everpure FlashArray

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Dell Unity XT vs Everpure FlashArray

Compared 7% of the time

HPE Alletra Storage vs Everpure FlashArray

Compared 6% of the time

VMware vSAN vs Everpure FlashArray

Compared 4% of the time

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Dell PowerScale vs Everpure FlashBlade

Compared 12% of the time

VAST Data vs Everpure FlashBlade

Compared 7% of the time

Dell ObjectScale vs Everpure FlashBlade

Compared 4% of the time

MinIO vs Everpure FlashBlade

Compared 4% of the time

Red Hat Ceph Storage vs Everpure FlashBlade

Compared 4% of the time

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NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 11% of the time

Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays

Compared 11% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 5% of the time

NetApp ASA vs NetApp EF-Series All Flash Arrays

Compared 3% of the time

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Product Reports

Buyer's Guide

Everpure FlashArray

October 2026

Download Everpure FlashArray product report

Buyer's Guide

Everpure FlashBlade

October 2026

Download Everpure FlashBlade product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

September 2026

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure Storage FlashArray

Pure Storage FlashBlade

NetApp EF540, NetApp EF-Series

Overview

The FlashArray family delivers consistent, high-performance data services across block, file, and object workloads. As part of the Everpure Platform, it provides the foundation for a unified data plane, enabling applications to reliably access, protect, and manage data across environments with simplicity and predictability. With built-in capabilities such as inline data reduction, snapshots, replication, and ransomware resilience, FlashArray ensures efficient operations, protected data, and consistent application uptime.

As the foundation of the (unified) data plane, FlashArray enables policy-driven automation, monitoring, and centralized management while integrating across cloud and on-premises environments. Built on an Evergreen architecture, it supports non-disruptive upgrades and continuous performance improvements over time while simplifying operations at scale.

What Key Features Does FlashArray Offer?

Simplicity and Speed: Easy management and rapid performance enhancements.
Data Reduction: Effective deduplication and compression.
Flash Architecture: Seamless upgrades and outstanding resilience.
VMware Integration: Excellent compatibility with virtualization platforms.
Predictive Analytics: Strong insights for proactive management.

What Benefits Should Users Consider?

Reliability: Proactive support with minimal downtime.
Efficiency: Reduced storage footprint and enhanced data management.
Performance: Faster processing speeds and low latency.
User Experience: Simplified management with Evergreen model.

In industries like finance, banking, and healthcare, FlashArray supports high-performance storage needs focusing on virtualization and database environments. Employed for VMware workloads, disaster recovery, and storage provisioning, it ensures application performance in private or hybrid cloud setups while enhancing management of virtualized environments.

Everpure (formerly Pure Storage)

FlashBlade is a software designed for unifying file and object storage to support modern workloads such as analytics, artificial intelligence, and rapid data recovery. The software provides scalable, high-performance storage that enables simultaneous access for large numbers of users and workloads. Its features include support for various data protocols, data reduction techniques, and simple management tools to streamline operations. FlashBlade addresses business problems related to managing large volumes of unstructured data and facilitates faster data processing, enabling organizations to derive insights and value from their information assets. The software assists enterprises in consolidating their data storage infrastructure and improving efficiency in handling complex data tasks.

What are the most important features of FlashBlade?

Ease of Use: Simplifies data management with intuitive controls.
High Performance: Delivers exceptional speed for data-intensive tasks.
Scalability: Expands effortlessly to meet growing data demands.
Seamless Integration: Works well with existing systems for efficient operation.
Predictive Analytics: Provides insights to optimize performance proactively.
Inline Deduplication: Reduces storage footprint without compromising speed.
Disaster Recovery: Ensures data availability during disruptions.

What are the potential benefits or ROI in choosing FlashBlade?

Cost-effectiveness: Provides exceptional performance at a competitive price point.
Minimal Maintenance: Reduces operational overhead with simple management.
Clear Dashboards: Enhances decision-making with accessible performance metrics.
Reliable Performance: Offers consistent output, critical for data-intensive industries.

In data center consolidation, media management, and PACS archiving, FlashBlade meets specific industry needs. Companies in banking and healthcare leverage cost-effective performance and scalability for efficient data access, supporting AI training, big data analytics, and enterprise workloads with high IOPS requirements. Media and entertainment entities use it for video editing and storage management, benefiting from seamless NAS, file, and object storage.

Everpure (formerly Pure Storage)

NetApp EF-Series All Flash Arrays excels in high-performance storage with fast speeds and low latency, suitable for demanding environments like databases. It offers simplified management and integration, making it an efficient and reliable choice for data-intensive tasks.

NetApp EF-Series All Flash Arrays provides robust storage for applications needing exceptional IOPS and low power usage. Renowned for ease of integration and management, they seamlessly fit into existing infrastructures. While known for dependable performance in SQL and Oracle databases, they are popular for blending ease of use with advanced storage capabilities. However, the need for larger and faster drives, improved NVMe integration, and a more intuitive interface remains. Desired features also include enhanced monitoring, smooth cloud integration, comprehensive encryption, and clearer licensing.

What are the key features of NetApp EF-Series All Flash Arrays?

High Performance: Delivers high speed and low latency for demanding applications like SQL databases.
Management Simplicity: Streamlines deployment and integration for hassle-free management.
Diverse Connectivity: Offers various connectivity options to fit into different infrastructures.
Cost-Effective: Balances affordability with robust performance and reliability.

What benefits should you look for when evaluating NetApp EF-Series?

Improved IOPS: Boosts application performance with high IOPS capabilities.
Low Power Consumption: Reduces operational costs with efficient energy usage.
Reliable Database Access: Ensures consistent performance for critical applications.
Comprehensive Integration: Enhances compatibility within diverse IT environments.

In industry-specific implementations, companies utilize NetApp EF-Series in virtualized environments and private clouds, often incorporating hybrid models. It's prevalent in sectors like banking, oil and gas, and gaming, where speed and dependability are critical. Tech consultancies deploy these arrays for diverse data management tasks, including CCTV solutions.

NetApp

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas

Information Not Available

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

Everpure FlashBlade vs. NetApp EF-Series All Flash Arrays

September 2026

Free Report: Everpure FlashBlade vs. NetApp EF-Series All Flash Arrays

Find out what your peers are saying about Everpure FlashBlade vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: September 2026.

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